Senior Marketing Executive

Found in: beBee S IE - 4 weeks ago

Rathfarnham, Ireland KennCo Insurance Part time

Company background

KennCo Underwriting is a successful and growing Insurance business which was established in 2008. Today the business employees 90 professionals including Underwriting, Finance, IT, Finance Claims, Customer Service and Marketing personnel from modern offices in Rathfarnham, Dublin. KennCo sell over 17 products including car, home, van, Commercial and Financial products through Brokers and for Personal Lines products through a propriety Direct operation. The business has ambitious plans to grow and requires an experienced Senior Marketing Executive to enable KennCo meet its business objectives. This role is ideal for someone with a passion for sales, marketing, and social media management. The successful candidate will have excellent people skills, attention to detail, and the ability to meet deadlines.

Key responsibilities

Develop marketing plans and annual marketing strategy in conjunction with the Director and Management Team for the business, both Direct and B2B.Work closely with sales, compliance, technical, product development and other teams to ensure alignment in messaging, brand and goalsManage the marketing budget alongside head of financeImplement SEO strategies to improve our website's visibility and organic search rankings.Conduct regular reviews of marketing campaigns making sure they are still aligned to business goalsPresent on current and future positions, growth projections, campaign successes and new initiatives at monthly and quarterly marketing meetingsSupervise the existing team of 1 other marketing exec providing daily direction on marketing tasks and needs as requiredDefine, coordinate, update, and report on all marketing plans and campaigns.Produce engaging and relevant content for various marketing channels, including content videos, social media updates, email campaigns, and more.Produce reports and analytics on the effectiveness of digital campaigns.Ensure that all marketing materials/documentation are of high quality, consistent in look and reflect the company's brand.As required, provide appropriate marketing material for Broker events.Conducting market research to understand industry trends, customer needs and competitive landscapesAnalyse data to identify target markets and customer segmentsManage external agencies as required.

Skills, Knowledge and Experience:

At least 5+ years’ experience in a similar marketing role.Proven success with previous digital marketing campaignsExcellent presentation and communication skillsStrong people management experience leading a team of at least 2+ peopleGood knowledge of SEO principles and digital advertising platformsSelf-motivated with excellent organisational and time management skills.Experience of insurance desirable but not essential.Ability to work with various marketing channelsConfident decision makerBenefit to have MSc in Digital Marketing or a related field (or equivalent experience).

Technology Requirements

Previous experience with Microsoft Office 365 and Microsoft TeamsExperience with MailChimp or similar email marketing platformsExperience with Wordpress CMS for updating website content, product pages, blogs, news and eventsExperience with Adobe Creative Cloud including Adobe InDesign, Adobe Illustrator, Adobe Photoshop and Acrobat Pro DCExperience with Google Analytics 4, Google Search Console Tools, SEMrushExperience and/or willingness to learn new AI tools

Competitive salary, flexible working arrangements, including part-time working, hybrid working and other benefits on offer.

Skills:
Social Media Development Integrated Marketing B2C Marketing Copywriting