Conversion Content Lead

3 weeks ago

Dublin, Dublin City, Ireland Phorest Full time
About Phorest

Phorest Salon Software is a rapidly growing tech company on a mission to help beauty businesses thrive. Our software empowers premium salons, spas, and aesthetic clinics with a suite of tools designed to enhance client experiences, streamline operations, and drive business growth. With a presence in the heart of the beauty industry, we are committed to fostering innovation, excellence, and community. At Phorest, we don't just build software—we build success stories.

The Opportunity

Are you ready to make a real impact in the hair & beauty industry? We are looking for an enthusiastic and driven Conversion Content Lead to join our global team. In this role, you will play a pivotal part in scaling our content marketing initiatives across our regions, strengthening our brand and creating content that offers real value to salon and clinic owners in the professional hair, beauty and aesthetics industry.

What You'll Do

  • Content Strategy Development
    Work alongside our Growth Marketing, Product Marketing, Sales, and Social Media teams to research and implement a comprehensive content strategy. Your goal will be to increase lead generation and conversion rates, promote brand consistency, and enhance our online presence, ensuring our content resonates deeply with our target audience in the premium salon and aesthetic clinic markets.

  • Content Conversion Optimisation
    Take charge of the content across all stages of the customer journey, from initial awareness to final conversion. Ensure each piece of content not only aligns with our brand voice but is strategically optimised to guide potential customers to the next stage effectively. This involves a deep understanding of the customer's needs and preferences at each funnel stage.

  • Full Funnel Content Strategy and Creation
    Lead the planning and execution of a content calendar that includes blogs, case studies, and resource guides tailored to support promotional activities across regional marketing teams. You will collaborate closely with sales and product marketing teams to ensure that content topics are timely, relevant, and effectively support the sales cycle.

  • Team Leadership and Project Management
    Manage a team of content creators and writers and foster an environment that promotes job satisfaction and continuous improvement. You will delegate tasks effectively, ensuring high-quality output and adherence to our brand's tone of voice. Your role will also involve managing relationships with agency and freelance content creators to maintain quality and consistency.

  • Analytics and Reporting
    Own the analytics for content performance, tracking KPIs such as organic visibility, website traffic, and conversion metrics. You'll use this data to make informed decisions about content strategy adjustments, A/B testing, and more to continuously refine our approach and improve results.

Who You Are

  • 2 - 3 years experience in a similar role, including people management. Proven track record in content marketing within tech or beauty industries, with a focus on conversion optimisation.

  • Experience leading a team of content professionals. Adept at nurturing talent, encouraging creativity, and driving the team towards achieving goals while maintaining a positive and productive work environment.

  • Skilled at managing multiple tasks and comfortable delegating, prioritising and managing stakeholders in a busy and fast-paced environment.

  • Outstanding verbal and written communication skills. Ability to craft compelling content and effectively convey complex ideas in a clear and engaging manner.

  • Skilled in creating comprehensive content strategies that align with business goals and market dynamics.

  • Excellent at working with cross-functional teams to generate ideas and execute plans.

  • Strong ability to monitor, analyse, and report on various performance metrics.

  • Keeps up with industry trends and adapts strategies to maintain competitive edge.

Benefits

Your wellbeing is important to us - we provide private healthcare, 2 Wellness Days, an employee assistance program and a free online GP service.

As part of our Financial Wellbeing, we provide competitive Compensation, an Employee Share Purchase Scheme, Pension, Life Assurance, and Income Protection.

We help you travel by providing a bike to work scheme as well as tax saver transport tickets.

We support the women who work in Phorest by offering 2 weeks leave for Fertility Treatment, Pregnancy Loss and Menopause.

We care for your family and provide Enhanced Maternity and Paternity Benefits.

We grow our own timber We provide a great learning environment and extensive development opportunities. We run development programs and provide access to many online resources including LinkedIn learning.

Moving house? Phorest employees get 3 moving days.

Want to learn more about Phorest? Check out nothingventured.rocks for our blog and Insights on building an evergreen company from the team here at Phorest.

Phorest is an equal opportunity employer. For this position, flexi-time and working from home is possible. We are also open to remote work. Get in touch to ask for more information or to chat about your future with Phorest

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalised folks tend to only apply when they check every box. So if you think you have what it takes, but don't necessarily meet every single point on the job description, please still get in touch. We'd love to have a chat and see if you could be a great fit.

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