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Loyalty Manager

4 weeks ago

Dublin, Ireland TN Ireland Full time

This is an excellent opportunity for an experienced Marketing professional to join this highly reputable retail chain as their Loyalty Manager.

Role: Loyalty Manager

Location: Dublin / Remote

Duration: Fixed Term Contract

As the Loyalty Manager for a large retail group, you will lead the customer loyalty strategy through the management and development of the loyalty program to drive incremental spend, cross-shopping behaviour, and customer lifetime value. The candidate will also collaborate on the design and execution of new technologies, strategies, and campaigns that will improve the overall program to increase customer retention.

Responsibilities:

  • Explore and introduce new innovations and opportunities for Loyalty and recommend key ways to drive the business.
  • Build a supplier proposition so that the company becomes a retailer of choice for brand partners, e.g., portfolio of points issuing partners and relevant tactical partnerships.
  • Redevelop the Rewards Program to drive increased participation and to attract new members to the program.
  • Drive scheme enhancements that will make the program more valuable and rewarding for customers, such as incentives and benefits.
  • Management of the Loyalty Operation - liaise with store operations, customer service, and digital teams to ensure acquisition methodologies and customer processes are continuously enhanced.
  • Collaborate with the Insight team to build and maintain a best-in-class customer loyalty segmentation model.

Requirements:

  • Experience in a commercial marketing role managing loyalty programs.
  • Loyalty experience ideally to include - CRM, Customer Insight, Digital, preferably in retail, hotels, or airlines industry.
  • Knowledge of database management, campaign management tools, customer segmentation, and campaign reporting.
  • Strong analytical skills with the ability to support all initiatives with various metrics.
  • Ability to interpret customer insight and use it to develop customer strategies.
  • Commercial thinker who demonstrates creativity, initiative, and agility in a fast-paced environment.
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