Sr Product Marketing Manager

2 weeks ago

Dublin, Dublin City, Ireland Houghton Mifflin Harcourt Full time

HMH is a learning technology company committed to delivering connected solutions that engage learners, empower educators and improve student outcomes. As a leading provider of K–12 core curriculum, supplemental and intervention solutions, and professional learning services, HMH partners with educators and school districts to uncover solutions that unlock students' potential and extend teachers' capabilities.

HMH serves more than 50 million students and 4 million educators in 150 countries. For more information, visit www.hmhco.com

What you'll do:

HMH is looking for a new addition to the team of dynamic marketers at HMH. The Senior Product Marketing Manager, International Markets creates and executes data-driven marketing plans that speak to customers' needs, tell the HMH story, and ultimately drive revenue.

You will work directly with the HMH International sales team and be responsible for developing, planning, and executing on lead generation and customer marketing campaign activity that aligns with regional and global sales initiatives. You will understand the requirements of regional and country teams and will implement marketing campaigns, localized as needed, that build pipeline.

You will collaborate with US-based product managers, channel and creative marketing colleagues, and more teams across the organization. You will use insights from these teams as well as market research to bring the customer voice to all campaigns.

Additionally, you will work closely with our reseller community – engaging with in-region campaign activities, managing sales enablement, and managing an online portal. You will enable our sales team and resellers with resources, tools and organize training to equip them with the knowledge and content needed to be successful.

You will manage the international conference and event calendar, proactively securing presence at key regional association events, and prepare the sales team with appropriate resources to represent HMH, track lead routing, overall effectiveness and analyze ROI.

What you will need to be successful in this role:
  1. Experience: Minimum of 4 years marketing experience in creating and executing innovative marketing campaigns through multiple channels that drive demand. Preferably international campaigns.
  2. Results Driven: Develop and execute sales readiness plan to ensure HMH sales team and resellers can successfully position, market, and demonstrate HMH solutions.
  3. Problem-Solver: Creative problem-solver who is flexible, proactive, and solutions-oriented; can juggle multiple projects and pivot quickly based on internal or external stakeholder needs.
  4. Data Driven: Use data and analytics to gauge effectiveness of campaigns to continuously improve campaign strategies and tactics.
  5. Team Player: Collaborate on campaign strategy with cross-functional teams and will exude the daily energy and optimism needed to communicate internally and to the customer.
  6. Creativity: Partner with Marketing colleagues to develop compelling promotional content such as brochures, event material, and videos. Develop compelling customer-focused messaging that sparks interest and differentiates HMH solutions.
  7. Organizer: Exemplary written and oral communication skills. Proficient in all Microsoft Office applications, and Adobe solutions. Detail oriented in planning campaigns and event logistics.
  8. Influencer: Maintain strong, ongoing channels of communication with key internal stakeholders and build on reseller relations to make it easier for our reseller network to choose to work with HMH.
  9. Education: BA/BS
Preferred skills/education/experience/working knowledge
  1. Edtech marketing experience
  2. Experience supporting sales partners/resellers
  3. Prior experience working with resellers in a marketing capacity
  4. Experience related to marketing to international customers (B2B or B2C)
  5. Proficiency with video editing software, Photoshop, Canva, and event software Cvent.
Travel:

Travel required approximately 3 times per year, possibly more during intensive periods of training, planning meetings, or campaigns.

HMH is fully committed to Equal Employment Opportunity and to attracting, retaining, developing and promoting the most qualified employees without regard to race, gender, color, religion, sexual orientation, family status, marital status, pregnancy, gender identity, ethnic/national origin, ancestry, age, disability, military status, genetic predisposition, citizenship status, status as a disabled veteran, recently separated veteran, Armed Forces service medal veteran, other covered veteran, or any other characteristic protected by federal, state or local law. We are dedicated to providing a work environment free from discrimination and harassment, and where employees are treated with respect and dignity. We actively participate in E-Verify.

Job Segment:

Marketing Manager, Product Marketing, Market Research, Graphic Design, Education, Marketing, Creative

#J-18808-Ljbffr

  • Senior Product Manager

    4 weeks ago

    Dublin, Dublin City, Ireland The Product Folks Full time

    Squarespace (NYSE: SQSP) is a design-driven platform helping entrepreneurs build brands and businesses online. We empower millions of customers in more than 200 countries and territories with all the tools they need to create an online presence, build an audience, monetize, and scale their business. Our suite of products range from websites, domains,...

  • Sr Product Marketing Manager

    4 weeks ago

    Dublin, Dublin City, Ireland Houghton Mifflin Harcourt Full time

    HMH is a learning technology company committed to delivering connected solutions that engage learners, empower educators and improve student outcomes. As a leading provider of K–12 core curriculum, supplemental and intervention solutions, and professional learning services, HMH partners with educators and school districts to uncover solutions that unlock...

  • Sr. Product Advisor, Workday Financials

    2 weeks ago

    Dublin, Dublin City, Ireland Workday, Inc. Full time

    Sr. Product Advisor, Financials EMEAApply remote type: Flexlocations: Ireland, Dublintime type: Full Timeposted on: Posted 2 Days Agojob requisition id: JR-0092568Your work days are brighter here.At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the...

  • Sr. Technical Program Manager, Firetv

    2 days ago

    Dublin, Dublin City, Ireland Amazon Full time

    Fire TV Mission Statement: We set the scene for what's next in TV: Boundless entertainment.Human connection.Intuitive discovery.Inspiring invention.Amazon Lab126 is an inventive research and development company that designs and engineers high-profile consumer electronics.Lab126 is the original creator of the best-selling Kindle family of products.Since then,...

  • Sr. Product Advisor, Workday Extend

    5 days ago

    Dublin, Dublin City, Ireland Workday, Inc. Full time

    Sr.Product Acceleration Advisor, Workday Extend Your work days are brighter here. At Workday, it all began with a conversation over breakfast.When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market.And when we began to rise, one thing that really set us apart was our culture.A culture which...

  • Senior Product Manager

    3 days ago

    Dublin, Dublin City, Ireland Three Ireland (Hutchison) Limited Full time

    Sr. Propositions Manager will lead the overall direction of Propositions Management within Three, steering the strategy and tactics necessary to bring innovative products to market while delivering business outcomes.The primary focus will be to partner with Commercial and other functions to develop & execute go-to-market strategies that drive customer...

  • Senior Product Marketing Manager, International Fintech

    10 hours ago

    Dublin, Dublin City, Ireland Toast Tab, Inc. Full time

    Toast is driven by building the restaurant platform that helps restaurants adapt, take control, and get back to what they do best: building the businesses they love.As the Sr.Product Marketing Manager for International Fintech, you will be a part of a small and growing International Product Marketing Team that is dedicated to scaling Toast's International...

  • Senior Product Marketing Manager, International Fintech

    2 weeks ago

    Dublin, Dublin City, Ireland Toast Tab, Inc. Full time

    Toast is driven by building the restaurant platform that helps restaurants adapt, take control, and get back to what they do best: building the businesses they love.As the Sr. Product Marketing Manager for International Fintech, you will be a part of a small and growing International Product Marketing Team that is dedicated to scaling Toast's International...

  • Marketing Executive

    7 days ago

    Dublin, Dublin City, Ireland Marketing People Ltd Full time

    Join a trailblazing Irish company at the forefront of catering supply, where innovation, quality, and sustainability drive everything they do Were looking for a passionate and creative Marketing Executive to work alongside the Head of Marketing, helping elevate their brand presence, supercharge e-commerce performance, and bring exciting product innovations...

  • Marketing Executive

    1 day ago

    Dublin, Dublin City, Ireland Marketing People Ltd Full time

    Join a trailblazing Irish company at the forefront of catering supply, where innovation, quality, and sustainability drive everything they do Were looking for a passionate and creative Marketing Executive to work alongside the Head of Marketing, helping elevate their brand presence, supercharge e-commerce performance, and bring exciting product innovations...

  • Marketing Manager, Financial Services

    3 weeks ago

    Dublin, Dublin City, Ireland Mint Marketing Talent Full time

    Marketing Manager role Overview Exciting new opportunity with a long established financial services company based in Dublin, now seeking their first Marketing Manager. The company has been trading in Ireland for over 75 years and has ambitious growth plans within its target markets. This role is the first of its kind in the organisation and offers...

  • Marketing Manager for Products

    1 day ago

    Dublin, Dublin City, Ireland TN Ireland Full time

    Job DescriptionCubic Telecom has established itself as a leading provider of innovative connectivity solutions and analytics services tailored for vehicle and IoT device manufacturers. Our mission is to empower organizations to manage and grow their revenue streams effectively.The Senior Product Marketing Manager will own the go-to-market (GTM) strategy and...

  • Manager, Product Marketing

    1 week ago

    Dublin, Dublin City, Ireland MasterCard Full time

    Manager, Product Marketing page is loadedManager, Product MarketingApply locations Dublin, Ireland time type Full time posted on Posted 3 Days Ago time left to apply End Date: June 30, 2025 (30+ days left to apply) job requisition id R-242603Our PurposeMastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with...

  • Premium Product Growth Manager

    16 hours ago

    Dublin, Dublin City, Ireland Marketing People Ltd Full time

    Marketing People Ltd is seeking a Premium Product Growth Manager to join their team in Dublin, Ireland. The successful candidate will have a proven track record of success in business development, sales, or account management, preferably within the wine industry.The ideal candidate will be responsible for developing and executing winning sales strategies to...

  • Product Marketing Manager

    2 weeks ago

    Dublin, Dublin City, Ireland Cubic Telecom Full time

    The CompanyFounded in 2009, Cubic Telecom has established itself as a leading provider of innovative connectivity solutions and analytics services tailored for vehicle and IoT device manufacturers. Our mission is to empower organizations to manage and grow their revenue streams effectively. With our global reach and a dedicated customer base, we are driving...

  • Product Marketing Manager

    3 weeks ago

    Dublin, Dublin City, Ireland Cubic Telecom Full time

    The CompanyFounded in 2009, Cubic Telecom has established itself as a leading provider of innovative connectivity solutions and analytics services tailored for vehicle and IoT device manufacturers. Our mission is to empower organizations to manage and grow their revenue streams effectively. With our global reach and a dedicated customer base, we are driving...

  • Product Marketing Manager

    1 day ago

    Dublin, Dublin City, Ireland TN Ireland Full time

    Social network you want to login/join with:Founded in 2009, Cubic Telecom has established itself as a leading provider of innovative connectivity solutions and analytics services tailored for vehicle and IoT device manufacturers. Our mission is to empower organizations to manage and grow their revenue streams effectively. With our global reach and a...

  • Digital Marketing Manager

    3 weeks ago

    Dublin, Dublin City, Ireland Mint Marketing Talent Full time

    An exciting opportunity has arisen for a Digital Marketing Manager to join an award-winning marketing team and work on a very high profile national brand. Reporting to the Head of Digital & managing a small team, you will work on major digital campaigns to drive consumer engagement and acquisition. While this is initially a 12-18 month contract, there are...

  • Product Marketing Manager

    3 weeks ago

    Dublin, Dublin City, Ireland OCLC Full time

    You have a life. We like that about you. At OCLC, we believe you'll do the best work of your life when you're living the best life possible. We work hard to build the technology that connects thousands of today's libraries. But we also work hard to make a job at OCLC a meaningful part of a balanced life- not a substitute for one. Technology with a...

  • Marketing Campaign Manager

    3 weeks ago

    Dublin, Dublin City, Ireland Mint Marketing Talent Full time

    An exciting opportunity has arisen for a Marketing Campaign Manager (CRM) to join one of Ireland's top utility brands. This role joins an award-winning team during a phase of significant growth. Why this role might be for you: Join a great team and organisation Full benefits list including bonus, pension, 25 days annual leave, fully paid healthcare...