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Communications Planner
1 month ago
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UM is a media agency designed to Futureproof our clients’ businesses for the now and the next. We leverage the transformational power of rich business analytics and real-time intelligence to maximize growth and activate the full consumer journey across content and connections – all rooted in culture.
We believe in purposeful growth, and our Better World Media philosophy puts diversity, equity and sustainability at the heart of our business operations. We are committed to investing in diverse and responsible media partners, in order to drive more meaningful and authentic messaging for our clients.
As the leading global media network in IPG Mediabrands, UM operates in over 100 countries, with more than 3,000 people innovating on a roster of global clients. Here in the UK we are proud to work with some of the world’s most exciting brands, including Accenture, American Express, Just Eat Takeaway, Johnson & Johnson, Mattel, MoneySuperMarket and Spotify.
UM Ireland is a media communications agency located in Richmond St. in the heart of Dublin City. At UM we strive for better – because simply being “different” is not enough. UM operates in over 100 countries across the globe where industry-leading data and analytics power our innovative approach to planning, investment, and custom content creation. The result is an audience-first approach that discovers, defines, and disseminates the moments that matter in media to foster better connections between brands and their audience.
Our focus on being better fuels our successful partnerships with many Irish and global companies including Kenvue (Formerly J&J), Just Eat, Dyson, Spotify, Emirates Airlines, Zurich, MG and many more.
Position Summary
An exciting opportunity to join the vibrant UM team and account manage a portfolio of brands. As Comms Planner you will play a significant role in the team, driving forward innovative thinking and media planning excellence across digital and offline channels.
Key Responsibilities
- Support team members in producing relevant client action plans.
- Discover actionable insights from brand, category, and audience analysis.
- Map moments and use creativity to produce strategic value.
- Deliver suitable channel selection to achieve results.
- Understand the importance of identifying the HVA and reaching them through precision targeting.
- Take ownership of all media plans across offline and online channels by leading campaign implementation.
- Integrate and collaborate with different business units within IPG Mediabrands.
- Deliver specialist briefs and subsequent buying briefs – negotiate and buy direct digital activity.
- Work with Kinesso to deliver programmatic campaigns.
- Analyse reports to give clients clear insights on campaign performance and actionable recommendations.
- Assist in new business pitches.
Desired Skills & Experience
- Previous media planning experience.
- Expertise in using audience planning tools such as TGI, Adserve, Cafas, Comscore & Power Point, Excel and finance programs such as DDS and Prisma.
- Highly organised individual with experience in managing digital campaigns.
- Enthusiastic and pro-active, always looking to make a positive contribution and get involved.
- Self-motivated and driven person with an entrepreneurial spirit and the desire to succeed.
- Experience working on a range of brands, and across a wide range of channels, ideally responsible for the implementation and management of campaigns across all media.
Employee Transparency
At Mediabrands and Kinesso, we celebrate difference and believe this makes us stronger. Mediabrands and Kinesso are equal opportunity employers and committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law.
Please reach out to our Talent Inclusion Specialist Jess if you would like to have a confidential conversation regarding any adjustments that would ensure our recruitment process is accessible for you. Please note requesting a reasonable adjustment will not affect your application.
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