Content Creator and Social Media Manager

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Content Creator and Social Media Manager, IrelandClient:Location:

Ireland, Ireland

Job Category:

Other

EU work permit required:

Yes

Job Reference:

91b8786a675a

Job Views:

3

Posted:

02.04.2025

Expiry Date:

17.05.2025

Job Description:

Scriveiner is the UK's leading designer and manufacturer of affordable luxury pens since its launch in 2019. The Scriveiner range became an official bestselling brand in Amazon's US and UK marketplaces, and it is trusted by hundreds of thousands of customers worldwide. Scriveiner was founded by entrepreneurs Yanning Li and her husband Justin Lowes, who, having lived internationally, subscribe to a lifestyle of 'luxury minimalism.'

The mission of establishing Scriveiner is to create beautiful, fit-for-purpose items that enrich people's lives in their everyday use. The pens have resonated with customers worldwide, leading to the company and its founders winning many prestigious awards, including the King's Award for Enterprise, Growing Business Awards, Sunday Times 100, Fast Growth 50, New York, European and International Product Design Awards, The Great British Entrepreneur Awards and The Stevies- International Business Awards.

The Role

Key Responsibilities

1. Content Creation:
   • Develop and execute content that is optimized for social channels first, but can be utilized across other marketing channels (email and web, potentially paid campaigns).
   • Have a keen eye for luxury lifestyle settings and develop the styling with the Marketing Manager and Founders.
   • Be skilled in storytelling for both educational and brand heritage content.
   • Agile and adaptable depending on product launches and product sell-through.
   • Monitor content performance to identify best performing content and adapt calendar.
   • Working knowledge of video editing software.
   • Create and assist with the production of brand aligned content, including: high-end visuals, customer testimonials, brand storytelling, behind-the-scenes.
2. Social Media Growth & Engagement:
   • Manage and grow Scriveiner's social media presence (Instagram, YouTube, Facebook, Twitter, LinkedIn, Pinterest).
   • Develop and execute a content calendar that aligns with product launches, storytelling, and customer engagement strategies.
   • Engage with the community by responding to comments, DMs, and engaging with relevant luxury/lifestyle communities.
   • Work closely with influencers, brand ambassadors, and content creators to expand Scriveiner's reach.
3. Data-Driven Optimization:
   • Track and analyze social media metrics to optimize engagement and ROI.
   • Identify trends and opportunities in social to refine content and campaign strategies.
   • Continuously test and experiment with formats, messaging, and timing to improve effectiveness.

Ideal Profile

Who You Are:

1. Luxury & Premium Brand Experience: You understand high-end customer psychology and can craft compelling messaging that resonates with an affluent, quality-conscious audience.
2. Social Media Growth Specialist: You know how to build, engage, and monetize a social audience using strategic content, influencer partnerships, and community management.
3. Content Creator: Skilled at shooting and creating luxury social content.
4. Creative Storyteller: You excel at crafting engaging, elegant, and conversion-driven content for both email and social media.
5. Data-Driven & Results-Oriented: You analyze key metrics and refine strategies to improve performance across both email and social channels.
6. Self-Starter with Strategic Thinking: You thrive in a fast-moving, creative environment and can work independently while collaborating with the team.

Qualifications & Skills:

• 3+ years of experience in content creation & social media management, preferably in luxury, premium, or high-end e-commerce brands.
• Hands-on experience growing and managing Instagram, YouTube, Facebook, Twitter, LinkedIn, Pinterest for an e-commerce brand.
• Proven track record of increasing engagement, growth, and conversions from social channels.
• Strong understanding of luxury branding, storytelling, and exclusivity marketing.
• Excellent copywriting & design sense – experience with Canva, Adobe Suite, or similar tools is a plus.
• Ability to analyze and interpret social media analytics to drive strategy improvements.

Bonus Points:

• Background in influencer partnerships & community engagement.
• Understanding of SEO for content marketing (blog, video descriptions, etc.).

What's on Offer?

• Opportunity within a company with a solid track record of performance.
• Join a market leader within Ecommerce / Marketplaces.

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