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Manager, Digital Strategy

1 month ago

Dublin, Dublin City, Ireland Okta, Inc. Full time

Get to know Okta

 Okta is The World's Identity Company. We free everyone to safely use any technology—anywhere, on any device or app. Our Workforce and Customer Identity Clouds enable secure yet flexible access, authentication, and automation that transforms how people move through the digital world, putting Identity at the heart of business security and growth. 

At Okta, we celebrate a variety of perspectives and experiences. We are not looking for someone who checks every single box - we're looking for lifelong learners and people who can make us better with their unique experiences. 

Join our team We're building a world where Identity belongs to you.

The Digital Team at Okta is looking for an exceptional Manager, Digital Strategy to drive strategic development of a world-class, end-to-end digital customer experience for Okta Digital Ecosystem supporting EMEA and US. If you are passionate about crafting innovative digital strategy programs, turning digital analytics into actionable insights and enabling impactful optimizations, this role is for you.

Digital Strategist Opportunity 

Reporting to the Digital Director, this role will facilitate, create, and influence the overarching digital CX strategy, collaborating with various Okta functions ensuring alignment and driving pipeline results.

What you'll be doing 

Scope, prioritize and deliver global CX (Customer Experience) digital projects in partnership with Campaigns, DemandGen, Product Marketing, Events and other business functions in EMEA and provide support for active digital AMER programs Collaborates with the Global Customer Experience Product Owner and UX Lead for on understanding the goals, needs, vision aligning on business opportunities and roadmap priorities in both EMEA and AMER.  Utilize data and data insights to identify areas of opportunity. Develop a data driven optimization roadmap in partnership with the Digital Analytics team. Partner with creative leads, content creators, business stakeholders, and agency partners to transform digital journeys to drive business value and pipeline impact Partner and communicate effectively with business partners translating complex ideas into compelling, actionable recommendations. Translate the company brand promise, product positioning, solutioning, and go-to-market strategy into a delightful digital experiences Works with Product Owners to translate stakeholder needs into technical requirements to get the work broken down into roadmap/user stories, estimate the level of effort required to complete the project  Collaborate with the growth team to align on personalization strategy and run UX experiments improving performance Work closely with the localization strategy team enabling global roadmap and vision alignment

What you'll bring to the role

5+ years of Digital strategic experience, preferably in high-tech companies marketing to B2B customers. Expert in creating digital strategy opportunity assessments and digital strategy plans incorporating audience activation and engagement tactics to drive website engagement, conversions, leads, and marketing pipeline Strong program management skills with an ability to drive end-to-end agile project. Strong attention to detail, impacable organizational and time management skills. Knowledge of web marketing analytics platforms like Google Analytics or Adobe Analytics, with demonstrated expertise extracting actionable insights from available data and turning them into impactful optimization tactics Understanding of SEO and demand gen concepts and best practices Excellent presentation, speaking, and communication skills  Ability to work on multiple tasks simultaneously while successfully meeting established goals and deadlines Solution and innovation driven. Able to propose efficient solutions that satisfy project requirements and enable project completion

And extra credit if you have experience in any of the following 

Experience managing rebranding, migration, promotion, lead-gen web strategy  Experience building and implementing web strategy playbooks Familiar with the following platforms: Adobe AEM, Adobe Target, Adobe Analytics, Drift, Lift AI, Google Analytics, Salesforce, Marketo Expert in pulling data insight from platforms like Tableau, Google Analytics, Content Square, etc. 

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What you can look forward to as a Full-Time Okta employee

Amazing Benefits Making Social Impact Developing Talent and Fostering Connection + Community at Okta

Okta cultivates a dynamic work environment, providing the best tools, technology and benefits to empower our employees to work productively in a setting that best and uniquely suits their needs. Each organization is unique in the degree of flexibility and mobility in which they work so that all employees are enabled to be their most creative and successful versions of themselves, regardless of where they live. Find your place at Okta today .

Some roles may require travel to one of our office locations for in-person onboarding.