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Email Marketing

1 month ago

Dublin, Dublin City, Ireland Carrolls Irish Gifts Full time
Head of People @ Carrolls Irish Gifts - Great Place to Work 2024

Carrolls Irish Gifts was certified as a Great Place to Work in 2024, and we'd like you to be part of our great culture

The Role

You will be responsible for developing and executing email marketing strategies to drive sales, customer engagement, and retention for Carroll's Irish Gifts' eCommerce business. This role is crucial in maximizing the effectiveness of our email channel and implementing retention strategies to increase customer lifetime value.

What you'll be doing

  • Create, communicate, and deliver an email marketing and customer retention growth plan.
  • Design, execute, and manage email marketing campaigns using platforms like Klaviyo.
  • Develop and implement customer retention strategies to increase repeat purchases and customer lifetime value.
  • Work closely with internal teams to craft compelling content for newsletters/blogs, promotions, and personalized retention campaigns.
  • Analyse performance metrics to enhance email strategies and improve customer retention rates.
  • Segment and maintain the email list, focusing on identifying and engaging at-risk customers.
  • Ensure GDPR compliance and adherence to email marketing best practices.
  • Collaborate with the design team to develop engaging creative assets.
  • Build email templates using HTML and native email marketing platform tools.
  • Provide timely analysis of campaign performance and customer retention metrics.
  • Contribute to the overall ecommerce strategy to improve website performance and enhance customer loyalty.

What you'll need before applying

  • Minimum 3-4 years of experience with email marketing and customer retention strategies.
  • Consistent and demonstrable achievements of successful email campaigns and improving customer retention rates.
  • Strong analytical skills with proficiency in analysing customer behaviour and campaign data.
  • Experience in developing and implementing customer loyalty programs.
  • Excellent organizational skills and high attention to detail.
  • Proficiency in Excel for data analysis and reporting.
  • Strong communication skills, both written and verbal.
  • Ability to work effectively under pressure and adapt to changing priorities.

And if you have these also, it would be ideal

  • Experience with Google Analytics and CRM / Email platform systems.
  • Knowledge of HTML for email template customization.
  • Experience creating digital assets and excellent copywriting skills.
  • Familiarity with ecommerce platforms and best practices.
  • Understanding of broader digital marketing channels for integrated campaigns.

In return, you can expect

  • Cycle to Work & TaxSaver plans
  • Service Awards
  • Monthly Extra Mile Award
  • Educational bursary & exam support
  • Monthly birthday celebration for all colleagues
  • Performance feedback
  • And our diverse work culture
Seniority level

Associate

Employment type

Full-time

Job function

Marketing and Sales

Industries

Retail and Online and Mail Order Retail

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