BtoB Content Marketing Specialist VIE M/F

2 weeks ago

Dublin, Dublin City, Ireland Amundi Full time

Description du poste

Who we are looking for

Within the Marketing & Products business line, the Content Marketing team is responsible for driving Amundis B2B & B2C marketing strategy, offering and business building initiatives. For the team in Dublin we are looking for a professional with investment and marketing affinity. The promotion of Amundis investment convictions and capabilities is central to the role and an understanding of financial markets coupled with all the communication channels for sales activation is key.

Why this role is important to us

The role is within the Content Marketing team in Dublin, working as part of the Global Content Marketing team. Creativity, a strategic mindset, strong communication skills, affinity with investments and client focus are highly valued for this role. Working closely together with the other marketing colleagues and contribute to build an inspirational and differentiating marketing campaign program.

This role will be involved in the B2B marketing strategy and offering to address the evolving needs of clients, bringing more creativity and inspiration, not just on investment funds, but on the allocation principles, contributing to:

· Build new angles for Fund Buyer Sales teams to promote Amundis convictions and capabilities and allow us to move away from pure product push. Drive the motto investment inspiration for sales activation.

· Drive the dissemination of Amundis capabilities via different types of marketing collateral (newsletters, brochures, pitchbooks, training calls, white papers, videos, social media posts)

What we value for the role

· A solid understanding of investment concepts and key asset classes

· Fluent English speaker with editorial skills: ability to communicate both verbally and in writing clearly, effectively and confidently at all levels, in written and oral form

· Demonstrate ability and/or interest to build an investment story, adjusting technical knowledge according to the audience. Experience in articulating complex concepts into simple messaging, then shared via different forms (marketing collateral, web articles, social media posts)

· Team player: show a strong inclination to share information, collaborate and support other colleagues

· Strong attention to details

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