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User Acquisition Manager
1 month ago
Join to apply for the User Acquisition Manager (Facebook - iGaming) role at WinLux Europe
2 weeks ago Be among the first 25 applicants
About The Role
We are seeking an experienced User Acquisition Manager to design, implement, and optimize end-to-end digital acquisition campaigns for a dynamic and fast-growing online gaming operator.
What sets us apart? Unlike typical UA roles in the gambling industry—where you're juggling unstable ad accounts, fighting constant bans, and begging for dev resources—we offer something rare: a clean, compliant working environment on Facebook where you can focus purely on performance, creativity, and growth.
What You'll Be Doing
- Launch and scale Facebook acquisition campaigns without worrying about bans or instability.
- Focus on ad performance and ROI instead of ad account micromanagement.
- Collaborate with a top-tier in-house team of developers and designers to rapidly create high-converting landing pages, unique user flows, bonuses, and gamified mechanics.
- Work alongside product, creative, and analytics teams to continuously test and optimize every step of the funnel.
- Leverage proprietary tools for competitor analysis and in-depth data analytics to stay ahead of the curve.
- Innovate and experiment with new acquisition ideas that can be instantly executed across the product and marketing stack.
Key Responsibilities
- Strategic Planning & Execution: Develop and implement comprehensive user acquisition strategies from the ground up, based on competitor analysis and best practices.
- Digital Asset Creation & Optimisation: Lead the creation and optimisation of engaging Facebook ad creatives. Design and refine landing pages / PWAs to maximise conversion rates.
- Campaign Management & Analysis: Execute and monitor Facebook Ads campaigns, focusing on key performance metrics such as CPA, ROI, LTV, and conversion rates. Perform A/B testing on LP, PWAs, in order to improve conversion rate.
- Cross-Department Coordination: Collaborate with retention, product, and marketing teams to ensure all user acquisition efforts align with overall company goals.
- Budget Management: Manage and optimise ad spend to scale campaigns effectively while maintaining cost-efficiency.
- Cross-Department Coordination: Collaborate with retention, product, and marketing teams to ensure all user acquisition efforts align with overall company goals.
- Campaign Management & Analysis: Execute and monitor Facebook Ads campaigns, focusing on key performance metrics such as CPA, ROI, LTV, and conversion rates. Perform A/B testing on LP, PWAs, in order to improve conversion rate.
- Digital Asset Creation & Optimisation: Lead the creation and optimisation of engaging Facebook ad creatives. Design and refine landing pages / PWAs to maximise conversion rates.
Qualifications
- Minimum of 4 years of experience in digital marketing, user acquisition, or growth marketing within online gaming industry (Curacao or Anjouan License)
- Deep expertise in Facebook Ads management with a thorough understanding of the platform's policies and best practices in online gaming.
- Deep understanding of player behavior.
- Demonstrated ability in creating and optimizing digital assets, including ad creatives, landing pages, and progressive web applications.
- Strong analytical skills, with proficiency in tracking, analyzing, and reporting on key performance metrics.
- Experience with A/B testing and campaign optimization techniques.
- Excellent project management and communication skills, with a proven ability to work effectively in cross-functional teams.
- A proactive, innovative mindset with a passion for data-driven decision-making.
- Fluent/Native level of Russian/Ukrainian language is a bonus.
Location
Our in-house team operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET. This ensures optimal collaboration and communication during working hours.
Interview Process
After submitting your application, we conduct a thorough review which typically takes 3 to 5 days, but may occasionally take longer due to the volume of applications received. If we see a potential fit, we proceed with the following steps:
- Recruiter Screening (40 minutes)
- Critical Thinking Assessment (10 minutes)
- Final Interview (60 minutes)
What We Offer
Join our team and enjoy a variety of amazing benefits Check out just a few of the perks we offer below:
- Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.
- Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.
- Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.
- Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.
- Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere.
Excited about the opportunity? Apply today
Seniority level- Mid-Senior level
- Full-time
- Marketing and Sales
- Industries
- Entertainment Providers
