Senior Paid Social Media Buyer

1 week ago

Dublin, Dublin City, Ireland Ridge Full time

Join to apply for the Senior Paid Social Media Buyer role at Ridge.

This range is provided by Ridge. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$60,000.00/yr - $72,000.00/yr

Ridge - Designed For Life. Ridge crafts products made to last a lifetime through simple, functional designs ready for anything and everything. Our materials are chosen with care and a thoughtful connection to the insights of our growing community - setting our North star as we strive to improve everyday. Together we can do more with less.

Ridge started with The Ridge Wallet as a Kickstarter project in 2013 and is now in the hands and pockets of over 3 million people worldwide We currently operate around the globe selling in the US, Canada, the UK, EU, and Australia on Shopify and through other channels such as Amazon and Wholesalers. We have also expanded and continue to expand our product catalog to include KeyCases, Bolt Action Pens, Knives, Rings, Watches and we have plenty more in the works

We are looking for people interested in positions with tremendous growth potential, but which come with high expectations of work rate and quality of work. We are a fully remote company and utilize that to find the best talent around the world to join our team. Since we are a remote-first company, we always do our best to be as accommodating to a healthy work/life balance.

The Role

The Senior Paid Media Buyer at Ridge plays a crucial role in supporting the paid media team to execute and strategize effective paid social advertising campaigns across various channels - with an emphasis on ad platforms such as Meta, Tiktok, Snapchat, Twitter/X, and Applovin. This role involves optimizing campaign performance, analyzing data, and contributing to strategic planning efforts. This role provides a unique opportunity to apply senior-level expertise within a leading, high-growth DTC brand while working alongside industry experts.

ResponsibilitiesCampaign and Platform Ownership:
  • Navigate and manage various paid social media platforms, including Meta, Tiktok, Snapchat, Twitter/X, and Applovin.
  • Stay up to date on platform changes, updates, and best practices to ensure campaigns remain effective.
Ad Building
  • Own the creation, management, and optimization of paid social media advertisements.
  • Develop and implement ad copy and creative content that aligns with campaign objectives.
  • Ensure that all ads meet platform guidelines and brand standards.
Data Analysis
  • Analyze campaign performance data to identify trends, insights, and areas for improvement.
  • Generate regular reports on key metrics such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS).
  • Utilize data to make informed recommendations for campaign adjustments and optimizations.
Quality Assurance
  • Conduct thorough checks to ensure accuracy and consistency in all ad campaigns and creative materials.
  • Monitor ad performance to identify any issues or discrepancies and take corrective action as needed.
Ad Creative
  • Coordinate with the performance creative team to develop compelling ad visuals and copy that resonate with target audiences.
  • Provide feedback and suggestions to the creative team to enhance ad effectiveness.
  • Ensure creative assets are received and launched in accordance with campaign deadlines.
Campaign Management
  • Manage and optimize campaigns across all owned channels.
  • Implement targeting strategies to reach the desired audience segments.
  • Monitor and own budget allocation and adjust spend and bid controls to maximize campaign performance.
Strategic Planning
  • Contribute to the development of campaign strategies and media plans.
  • Participate in brainstorming sessions to generate innovative ideas for campaign improvement.
  • Assist in the research and identification of new advertising opportunities and platforms.
External Partner Communication
  • Serve as the main point of contact for external ad partners and agencies for owned channels.
  • Review, analyze, and share insights around campaign performance with external ad partners and agencies in a clear and concise manner.
Ideal ProfileQualification And Requirements
  • 5+ years of DTC Paid Media Buying and Growth Marketing experience.
  • Expertise media buying within ad platforms including but not limited to: Meta, Tiktok, Snapchat, Twitter/X, and Applovin.
  • DTC Ad Agency experience and/or working in-house within a 100M+ DTC brand, a plus.
  • Familiarity with third-party analytics and attribution tools such as: Northbeam, Triple Whale, Haus and GA4.
  • Strong knowledge of the various advertising attribution models.
  • Exceptional analytical skills with experience building and presenting performance reports.
  • Experience in audience segmentation, retargeting strategies, and A/B testing.
  • Strong communication and collaboration skills.
Technical Skills
  • Proficiency in Notion for project management, task organization, collaboration, and documentation.
  • Proficiency in Slack for effective communication, collaboration, and team coordination, including channel management, file sharing, and real-time messaging.
  • Proficiency in GSuite for productivity, document management, and collaboration, including Gmail, Google Drive, Google Docs, Sheets, and Slides.
  • Familiarity with Loom for creating and sharing video content, including screen recordings, tutorials, and presentations, to enhance communication and training within teams.
  • Proficient in using various ad platforms (e.g., Meta, Tiktok, Snapchat, Twitter/X, and Applovin).
What's on Offer?
  • Join a market leader within Apparel & Sporting Goods.
  • Opportunity within a company with a solid track record of performance.
  • Competitive Salary.
Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Purchasing and Supply Chain

Industries

Retail Apparel and Fashion

#J-18808-Ljbffr

  • Senior Paid Media Buyer

    1 week ago

    Dublin, Dublin City, Ireland The Ridge Wallet LLC Full time

    Join to apply for the Senior Paid Social Media Buyer role at Ridge.This range is provided by Ridge. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.Base pay range$60,000.00/yr - $72,000.00/yrRidge - Designed For Life. Ridge crafts products made to last a lifetime through simple, functional designs ready...

  • Paid Social Media Executive

    7 days ago

    Dublin, Dublin City, Ireland Prosperity Full time

    We are looking for a Paid Social Media Executive for one of the the fastest-growing marketing agencies in Ireland. We're in search of an enthusiastic individual who excels in dynamic social campaigns and client engagements. If you're passionate about harnessing social media to enhance conversions and stay at the forefront of social innovations, we...

  • Media Buyer

    1 week ago

    Dublin, Dublin City, Ireland Soar With Us Remote Work Freelance Full time

    Role: Media Buyer (Contractor)Function: Media Buying | Meta & TikTok Ads | Acquisition StrategyResponsibility: Drive return on ad spend through paid ads for e-commerce clientsReports to: Growth StrategistCompensation: B2B Contract - £1500 - £2000 (Per month rate)Job Type: This is an initial 3-month contract with the opportunity to transition into a...

  • Senior Paid Media Specialist

    7 days ago

    Dublin, Dublin City, Ireland Tbwa ChiatDay Inc Full time

    Since 2016, dbt Labs has been on a mission to help analysts create and disseminate organizational knowledge. dbt Labs pioneered the practice of analytics engineering, built the primary tool in the analytics engineering toolbox, and has been fortunate enough to see a fantastic community coalesce to help push the boundaries of the analytics engineering...

  • Paid Social Media Specialist

    2 weeks ago

    Dublin, Dublin City, Ireland Glanbia Full time

    The Opportunity We are seeking a talented and experienced Paid Social Media Specialist to join our internal digital agency. As a Paid Social Media Specialist, you will be responsible for developing and implementing social media strategies to enhance brand awareness, engage with our target audience, and drive D2C sales online. You will play a crucial role...

  • Paid Social Media Marketing Executive

    1 day ago

    Dublin, Dublin City, Ireland Dentsu Ireland Limited Full time

    Pursue a challenging role at Dentsu Ireland Limited as a Paid Social Media Marketing Executive. The purpose of this position is to implement and execute Paid Social campaigns, in line with the agreed strategy, to maintain, develop and exceed client performance targets.iProspect is a leading, performance marketing agency. Our company helps many of the world's...

  • EMEA Associate Paid Media Manager

    7 days ago

    Dublin, Dublin City, Ireland Tinder Full time

    Tinder brings people together. With tens of millions of users and a presence in every country on earth, our reach is expansive and rapidly growing. Tinder is looking for an EMEA Paid Media Manager to join our growing team. We are looking for an experienced media professional, with a proven track record of delivering effective cross-channel media plans,...

  • Social Media Executive

    3 weeks ago

    Dublin, Dublin City, Ireland Life Style Sports Full time

    At Life Style Sports, we're redefining what it means to be a sports retailerProudly Irish-owned and Ireland's leading sports destination, we empower the Stylised Athlete through bold innovation and unforgettable experiences. From our Brand Centre in Dublin to our carbon-neutral warehouse, everything we do is built to make an impact.With 39 stores, a thriving...

  • Paid Social Account Executive

    2 weeks ago

    Dublin, Dublin City, Ireland Dentsu Ireland Limited Full time

    Paid Social Account ExecutiveApplyLocations: DublinTime Type: Full timePosted on: Posted 7 Days AgoJob Requisition ID: R1079807The purpose of this role is to implement and execute Paid Social campaigns, in line with the agreed strategy, to maintain, develop and exceed client performance targets.Job Description:iProspect is a leading, performance marketing...

  • Paid Social Account Executive

    2 weeks ago

    Dublin, Dublin City, Ireland dentsu Full time

    The purpose of this role is to manage the execution of paid social campaigns and strategies to ensure on time campaign delivery and achievement of gaols. This position provides support to the Paid Social Account Manager and the broader social team. Role model the behaviours required to enable dentsu Ireland. Job Title: Paid Social Account Executive Job...

  • Head Of Social Creative

    7 hours ago

    Dublin, Dublin City, Ireland Simply Social Full time

    Get AI-powered advice on this job and more exclusive features.Simply Social is a social media agency that brings social-first thinking to the brands of tomorrow.For over 7 years, we've helped brands navigate and harness the chaos of social by bringing method to the madness.From household names like Marks & Spencers, Just Eat, Four Star Pizza, and Glanbia, we...

  • Head Of Social Creative

    3 weeks ago

    Dublin, Dublin City, Ireland Simply Social Full time

    Get AI-powered advice on this job and more exclusive features.Simply Social is a social media agency that brings social-first thinking to the brands of tomorrow.For over 7 years, we've helped brands navigate and harness the chaos of social by bringing method to the madness. From household names like Marks & Spencers, Just Eat, Four Star Pizza, and Glanbia,...

  • Social Media

    3 weeks ago

    Dublin, Dublin City, Ireland Alternative Dublin City Full time

    Who We Are:Alternative Dublin is predominantly an arts-based events company. We run hundreds of events which range from public to corporate, each year all over Ireland. We aim to create memorable experiences for people & to provide a friendly a welcoming atmosphere for clients & staff alike. We are not a typical corporate office, we thrive on having a team...

  • Social Media Specialist

    3 weeks ago

    Dublin, Dublin City, Ireland Dr. G. Kitzmann Akademie Full time

    You work in the Dr. G. Kitzmann Services Ltd as part of the Dublin marketing team to increase social media exposure.AufgabenYour tasks include:The independent conception and execution of campaigns as well as coordination with online agencies.Planning and managing a calendar for social media content (an editorial plan).Responsibility for the conception,...

  • Social media specialist

    3 weeks ago

    Dublin, Dublin City, Ireland Dr. G. Kitzmann Akademie GmbH Full time

    You work in the Dr. G. Kitzmann Services Ltd as part of the Dublin marketing team to increase social media exposure.AufgabenYour tasks include:The independent conception and execution of campaigns as well as coordination with online agencies.Plan and manage a calendar for social media content (an editorial plan).Responsibility for the conception,...

  • Social media specialist

    3 weeks ago

    Dublin, Dublin City, Ireland Dr. G. Kitzmann Akademie Full time

    You work in the Dr. G. Kitzmann Services Ltd as part of the Dublin marketing team to increase social media exposure.AufgabenYour tasks include:1. The independent conception and execution of campaigns as well as coordination with online agencies.2. Planning and managing a calendar for social media content (an editorial plan).3. Responsibility for the...

  • Social media specialist

    3 weeks ago

    Dublin, Dublin City, Ireland Dr. G. Kitzmann Akademie Full time

    You work in the Dr. G. Kitzmann Services Ltd as part of the Dublin marketing team to increase social media exposure.AufgabenYour tasks include:1. The independent conception and execution of campaigns as well as coordination with online agencies.2. Planning and managing a calendar for social media content (an editorial plan).3. Responsibility for the...

  • Social media specialist

    7 days ago

    Dublin, Dublin City, Ireland Dr. G. Kitzmann Akademie Full time

    You work in the Dr. G. Kitzmann Services Ltd as part of the Dublin marketing team to increase social media exposure.AufgabenYour tasks include:The independent conception and execution of campaigns as well as coordination with online agencies.Planning and managing a calendar for social media content (an editorial plan).Responsibility for the conception,...

  • Social Media Coordinator

    7 hours ago

    Dublin, Dublin City, Ireland Geistm Full time

    Who we are: GeistM is a global full-funnel performance marketing company revolutionizing customer acquisition for brands worldwide.We are experts at achieving highly profitable acquisition goals for our customers with our engaging, performance-focused content and our extensive publisher network.We excel in creating, launching, and scaling content-based...

  • Advertising and Social Media Coordinator

    1 day ago

    Dublin, Dublin City, Ireland Dentsu Ireland Limited Full time

    We are seeking an Advertising and Social Media Coordinator to join our team at Dentsu Ireland Limited. As a member of our social team, you will be responsible for implementing and executing paid social campaigns to achieve client performance targets.iProspect is a leading performance marketing agency that helps many of the world's most successful brands...