Content Marketing Specialist

3 weeks ago

Dublin, Ireland GeistM Full time

Who we are:

GeistM is a global full-funnel performance marketing company revolutionizing customer acquisition for brands worldwide. We are experts at achieving highly profitable acquisition goals for our customers with our engaging, performance-focused content and our extensive publisher network. We excel in creating, launching, and scaling content-based marketing campaigns across leading third-party networks such as Meta, Google, X, TikTok, Taboola, Pinterest, Reddit, and many more.

About this position:

As a Content Specialist at GeistM, you will be instrumental in overseeing freelance writers and content production for several publisher sites, such as Popdust and Trueself. This role involves collaborating closely with the Editorial Director to plan content calendars, contributing written articles on trending topics, and executing content strategies to enhance organic traffic and affiliate revenue.

Responsibilities and Duties:

  • Oversee content production for a team of freelance writers, ensuring timely and quality articles are produced.
  • Work closely with the Editorial Director to plan and execute content calendars for several publisher sites.
  • Write 4-5 articles per week, focusing on trending topics and evergreen content.
  • Execute content strategies aimed at improving organic traffic and affiliate revenue.
  • Monitor content performance using Google Analytics 4 and other analytical tools.
  • Ensure all content is optimized for SEO and/or affiliate marketing and adheres to the latest on-page SEO practices.
  • Stay abreast of breaking news and trending topics in the entertainment industry and beyond.
  • Handle content planning across diverse topics, from pop culture to finance.
  • Collaborate with the brand team to determine which articles to publish and repurpose on social media.
  • Network with industry reps and PR teams for exclusive content.
  • Regular reporting of content performance and key learnings.

Requirements:

  • 2+ years of experience in content marketing.
  • 1+ year of experience in affiliate marketing.
  • Proven track record of creating engaging content (portfolio required).
  • Strong ideation and brainstorming skills with a deep understanding of creating content that resonates with different audiences.
  • A keen trendspotter with a passion for current trends, pop culture, and digital strategies.
  • Impeccable writing skills, with the ability to produce engaging and accurate content.
  • Excellent editing skills, ensuring clarity and adherence to style guidelines.
  • Proven ability to stay on the pulse of breaking news and trending topics, particularly in the entertainment industry.
  • Knowledge of SEO, especially on-page tactics.
  • Good understanding of content KPIs and web traffic metrics.
  • Ability to multitask in a fast-paced environment.
  • Excellent communication, interpersonal, and presentation skills.
  • B.A. in Journalism, Marketing, Communication, or a relevant field.
  • Comfortable with writing and planning content across a variety of topics.
  • Experienced in using Google Analytics 4 and other content performance tracking tools.
  • Proficiency in using CMS tools, especially WordPress, for content publishing.
  • Fluent in English.

Why you should come work with us:

  • Health insurance.
  • Hybrid remote-first environment (4 days at home; 1 day in office per week).
  • Great coworkers and a fun collaborative environment.
  • Career growth opportunities.
  • Many technical and business challenges to solve.

Please share samples of your work (portfolio or links to published articles - LinkedIn profiles will not be accepted) along with your application. Only candidates that submit a portfolio will be considered.

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