SEO Manager

3 weeks ago

Dublin, Dublin City, Ireland PHOENIXRED GTS Ltd Full time
Job Title: SEO Manager

Location: Hybrid, Dublin South

Job type: Full-time Permanent

Overview:Our client is Ireland's fastest growing and most innovative online insurance broker with an exciting new opportunity for an ambitious and analytical SEO Manager to help drive Search Engine Optimization campaigns for one of Irelands leading digital brands. The right candidate will own the growth of organic search across all product/brand lines.

They are leading the field through innovative, cloud-based technology practices and adopting the latest agile automotive and machine learning technology to design and produce best in class pricing models at speed that directly impact both customer value and commercial results. They are always pushing the boundaries of what is possible and are looking for like-minded individuals to join them on their mission to optimise and pioneer innovation in the online Insurance industry.

Job Purpose:This is an exciting role, working alongside marketing, technical and business experts, and pivotal to the delivery of the strategic Marketing Strategy in support of key business growth objectives. You will engage proactively with team members by sharing critical knowledge and insights so that the collective culture of 'winning' is always supported and strengthened. If you are passionate about making a commercial difference, and you thrive in a fast-paced, dynamic environment, we invite you to connect today to learn more about this unique opportunity. The right person would be joining a growing Irish company with a great culture who invests heavily in their staff and cares about the work-life balance.

Key Responsibilities:
  • Define and own the SEO strategy and work across functions to execute the strategy
  • Management of external resource including SEO agency and copywriters to deliver on-page and off-page organic search strategy
  • Deliver on-page organic strategy including publication of on-site content using CMS; management of content strategy and technical SEO backlog; validation of change impact
  • Support off-page organic strategy including backlink profile analysis and management of digital PR strategy
  • Lead on major SEO projects including site migrations and front-end redesigns
  • Partner closely with our IT team and other internal stakeholders to ensure SEO best practice
  • Collaborate with internal IT development team to brief in changes to websites and quote applications
  • Support new business initiatives and ensure SEO best practice is embedded in each project
  • Provide up to date industry insight on changes to search algorithms and trends
  • Assist with reporting and insight generation using internal and external data i.e. Google Analytics, Google Search Console, SEMrush
  • Contribute to CRO testing roadmap with focus on increasing enquiry conversion rate

Candidate Experience & Qualifications:
  • Relevant degree/qualifications in Digital Marketing
  • At least 4 years relevant SEO experience in driving commercial outcomes through the delivery of digital marketing campaigns within both agency and industry blend would be a distinct advantage
  • Proven record of Increasing organic visibility and enquiry
  • Knowledge of the insurance industry would be a distinct advantage but not essential
  • Passing technical benchmarks i.e. Core Web Vitals
  • Strong data analysis and reporting skills.
  • Substantial knowledge of the following tools/applications;
    • Google Analytics & Search Console
    • SEMrush
    • Screaming Frog SEO Spider
    • Lumar (Formerly Deepcrawl)
    • Jira & Tableau

Additional Competencies & Skills:
  • Commercially minded and target driven by achieving exceptional results.
  • Innovative, ambitious and driven to make an impact through data and analytics
  • Able to both work effectively as an individual contributor and as part of a team, collaborating and sharing knowledge with a diverse, highly capable team
  • Confident team-player, who wants to drive change by challenging the status-quo;
  • Ability to prioritise activities and multi-task, with drive to optimise the level and quality of service delivery
  • Excellent interpersonal skills and an ability to communicate effectively with senior stakeholders and management
  • Self-motivated, with a clear ability to use own initiative

This is a great opportunity to join a company that's at the forefront of their industry and have a strong base in Ireland that offers strong career development and growth prospects.

Salary + package will depend upon relevant experience. For a confidential discussion, feel free to contact Ken Carney on or email

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