Group Marketing Manager

Job Title
Group Marketing Manager (Denis Mahony Ltd. & Mahony Fleet)
Reports to
Operations Director / Managing Director
Department
Group Marketing
Location
Location: Dublin, Ireland
Job Purpose
Manager of the Denis Mahony Group Marketing team reporting to the Operations Director/Managing Director.
This role focuses on the development, execution and measurement of the group marketing strategy promoting the products and services across Denis Mahony and Mahony Fleet businesses, in an integrated and consistent approach across multiple channels to attract customers and increase brand awareness.
To assist in our push to a better online experience for our customers the group currently wishes to recruit a full-time Online Vehicle Specialist to join our team based across the group in both of our branches.
Responsibilities
Act as the primary point of contact for all Denis Mahony Ltd & Mahony Fleet marketing related activities.
Developing and implementing multi-channel marketing strategy for Denis Mahony Ltd & Mahony Fleet to deliver a return on investment.
Development and management of all group digital channels and activities including company websites, search engine optimisation, CRM system, email campaigns and social platforms.
Developing and overseeing content creation for all online channels, such as websites and social platforms, highlighting the company's unique selling points and delivering consistent brand message.
Responsible for the management of all online vehicle content across the Denis Mahony retail business to ensure they are to a professional and consistent standard.
Briefing design agencies to produce impactful materials and assets within brand guidelines.
Identify, implement, and manage innovative marketing methods to effectively reach our target customers.
Monitor and manage the annual marketing budget for all business units on a weekly basis.
Compiling detailed monthly reports on marketing performance vs targets across all marketing activities including competitor activity and areas for improvement.
Taking overall responsibility for brand management and corporate identity.
Monitoring market trends, researching consumer/corporate markets and competitors' activities to identify opportunities and key issues.
Responsible for managing and developing the marketing team including recruitment, performance reviews and leave management via Sage HR
Engage in continuous performance evaluation and training projects.
Ad hoc duties as assigned by management.
Qualifications & Skills
Minimum 1 year management experience is preferred.
Minimum 4+ year in digital communications and marketing expected.
Experience or a qualification in graphic design can be helpful.
High-level creative thinking and design capabilities - while keeping an eye on budgets and business guidelines/policies.
Excellent interpersonal skills and be comfortable working with a range of levels and teams.
Proficiency in turning projects around with tight timeframes and deadlines.
Excellent planning and organisation skills and be confident with budgeting and project management.
Full time permanent position
Very competitive salary above the industry guidelines based on experience
Performance Related Bonus Scheme
22 days annual leave (increasing to 25 days under length of service scheme)
Generous Employee Referral Scheme
Training, development and career progression programme
Bike to work scheme available
Onsite parking
Friendly work environment
How to apply
Suitably qualified and experienced candidates should forward their letters of application together with a full Curriculum Vitae and an indication of their salary expectation to: -
Mr. Noel Rabbitte, Group Operations Director, Denis Mahony Motor Group, Exit 5 M50, North Road, Dublin 11, D11 T950.
The Denis Mahony Group was founded in 1963 on Glasnevin Hill, Dublin 11.
Since then, the group has transformed itself into one of the leading motor retail groups in Ireland.
The group has branches in Kilbarrack and Exit 5, M50, with a portfolio of renowned car franchises such as Toyota & Lexus and the aftersales agents for Mercedes-Benz.
Each branch has its own fully equipped, state of the art aftersales department.
The Denis Mahony Group have their own finance company, City and County Finance, and Ireland's largest independent leasing and fleet management company, Mahony Fleet.
The Denis Mahony Group has grown and expanded over the last 60 years but the philosophy that this company was built on remains true still to this day – Our Customer's Needs Drives Us.
We are committed to providing a quality service to our customers at all times.
Exit 5, M50
North Road, Dublin 11,
D11 T950
Fast help on the spot and around the clock.
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