Senior Product Marketing Manager

About The CompanyDataWalk is a high-tech software company delivering the next generation of enterprise analytics through our patent-based hybrid graph platform.We empower organizations in the public and commercial sectors to tackle their most complex challenges, from fighting financial crime and fraud to combating terrorism and war crimes.Our competitive landscape includes established players like Palantir, SAS, and Quantexa, as well as large database systems like Databricks and Snowflake.We differentiate ourselves with unique, powerful technology focused on big business data analysis.About The RoleDataWalk seeks a Senior Product Marketing Manager in the UK/Ireland to lead go-to-market strategy for graph and AI analytics platform, translating tech into value propositions for enterprise clients.As a Senior Product Marketing Manager at DataWalk, you will be a strategic leader responsible for defining how we position our enterprise analytics platform to decision-makers across key verticals.You will leverage your deep technical understanding to translate the capabilities of our unique graph and AI technology into clear, compelling messaging that resonates with enterprise buyers.This is a highly cross-functional role where you will partner with Product, Sales, Consulting, and Marketing to drive adoption, influence product direction, and enable customer success at scale.Your mission is to build and execute end-to-end go-to-market strategies, create best-in-class sales enablement materials, and serve as a market evangelist for DataWalk's differentiated technology.ResponsibilitiesGo-to-Market Leadership: Develop and execute GTM strategies, identifying key verticals, use cases, and buyer personas to maximize market penetration.Product Messaging & Positioning: Craft compelling messaging frameworks that highlight DataWalk's differentiators in graph-based and AI-driven analytics.Sales Enablement: Build and maintain best-in-class enablement materials, including pitch decks, battle cards, ROI calculators, and objection-handling guides.Train sales teams on messaging, competitive positioning, and solution selling.Product Launch Management: Lead cross-functional launch plans to successfully bring new features and products to market.Cross-functional Collaboration: Partner closely with Product Management to align on roadmap priorities and collaborate with Sales, Marketing, and Customer Success to ensure consistent communication.Market Evangelism: Serve as a thought leader and spokesperson for DataWalk at industry events, webinars, and in vendor briefings with consulting firms like Gartner.Performance Tracking: Define and measure the impact of product marketing initiatives, refining strategies based on data and market feedback.Recruitment ProcessInitial interview with Magdalena (30 minutes)Meeting with Gabe in US (30 minutes)Head of Marketing interview (1 hour)Technical assessment panel (2 separate 1-hour sessions): Knowledge-based questions ,Practical demonstration: create 3 deliverables including social media messagingFinal interview - face-to-face meeting required.Candidate can visit Wroclaw office or Company team can travel to meet candidateRequirements5+ years of proven product marketing experience (or equivalent) in the B2B data analytics, AI/ML, or enterprise software sectorAn IT/technical educational background (e.g., Computer Science, Electronics) or prior experience in a technical role (e.g., developer) is essentialDeep understanding of complex data platforms, with experience in graph analytics, AI/ML, or data integration being highly desirableFamiliarity with regulated industries such as financial services (AML, Fraud) or government (Intelligence analysis)Proven success leading product launches in global or multi-regional marketsA strategic thinker with strong analytical, problem-solving, and communication skillsMust be a native English speakerComfortable operating in a fast-paced, high-growth, remote-first environment with a high degree of ownershipRequired SkillsProduct MarketingGo-to-Market (GTM) StrategyB2B MarketingProduct Messaging & PositioningSales EnablementData AnalysisGraph AnalyticsAI/ML ConceptsCompetitive AnalysisBusiness AnalysisStakeholder ManagementPublic SpeakingContent CreationSalary:GBP