Retail Marketing

2 weeks ago

Dundalk, Ireland Boylesports Full time

Role PurposeThe RMCE will assist the Retail Marketing Manager (RMM) in delivering effective promotional campaigns and general Marketing support for the shop estate.Taking a campaign from inception to delivery and assessing effectiveness will be central to the role.Communication skills are of paramount importance given the varied nature of the briefing internally and directly to shop colleagues.Their understanding and buy in are crucial aspects of the role's purpose.The RMCE will oversee effective use of the comms channels to shop colleagues to deliver instruction and buy in whether email, snap comms or SharePoint.The RMCE will be a proficient manager of the SharePoint intranet site, delivering retail and wider business comms as required by the HRM.The RMCE will be a visible and accessible member of the marketing team, regularly visiting BOYLE Sports shops and being close to the Broadcast Studio and Operations management teams.Key ResponsibilitiesOversee the briefing, delivery and execution of Retail Marketing campaigns as directed by the RMMBe the main point of contact for Operations management and shop teams to assist in effective Marketing activity (eg display, promotional instruction and queries)Maximise communications to shop teams, utilising all tools available (email, SharePoint, conference calls etc)Work on local promotions as directed by the RMM to drive business growth at a specific shop levelAssist the HRM in wider business comms through our intranet SharePointWork closely with Machines and BOYLE Xtra teams to ensure all business needs are met and campaigns reflect wider business goalsBuild strong relationships with Central Operations team and suppliers to maximise efficiency in shop orderingMake recommendations based on information collated relating to competitive shop activityUndertake additional duties as determined by the RMMQualifications and Educational RequirementsEducated to degree level in a Marketing-related subject is preferable but not essentialSpecialist Skills and Experience RequiredPrior experience working in or supporting retail betting shops is preferredExcellent written and verbal communication skillsStrong knowledge and understanding of betting shop operationGood numerical and analytical skillsMotivated to succeed in a hands-on and demanding environmentAbility to work independently and in a team as a key member of the Marketing and Comms teamsStrong knowledge of the Microsoft Office portfolioExcellent attention to detail

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