Social Media And Content Specialist

The role
This multi-faceted role combines hands-on photography, videography, editing, design and copywriting with social media management, to build a strong online presence.
You will be responsible for creating diverse and broad ranging brand-aligned and engaging content across SSE's owned social media channels for SSE Airtricity and SSE Energy Solutions customers in the UK and Ireland.
You will also be expected to adopt an always on test strategy, considering copy, creative and social platform optimisation.
This role is essential for building a strong online presence, engaging with diverse target audiences, and driving business growth.
Travel will be required, and a valid driving licence is essential.
Evening and weekend working will be required at times.
You will
Create, curate, and publish engaging and brand-consistent content that supports brand, B2C and B2B, customer-facing events, customer rewards and benefits, sponsorship activations, and so on.
Build and nurture online communities by encouraging positive conversation through community management and fostering a sense of connection with the brand.
Drive engagement and brand visibility across owned social channels by creating and optimising content to improve key performance indicators, including engagement rate, reach, click-through rate (CTR), sentiment, and community growth, using analytics tools.
Tailor content to platform best practices (e.g. Instagram, LinkedIn, X, Facebook), ensuring tone, format, and creative assets are fit for purpose.
Actively manage and interface with cross-functional teams, you will ensure alignment with broader marketing priorities and help build a connected, engaged online community.
You will also liaise with third party creative agencies to develop best in class content and creative.
You have
Demonstrable experience in content creation with proficiency in photography, videography, and editing, with the ability to capture, produce, and repurpose high-quality content for social media.
The ability to generate original, on-brand ideas and produce rich, engaging content across multiple formats that support brand and campaign objectives, and encourage interaction and sharing.
A creative mindset with significant social media expertise and in-depth knowledge of key social platforms (e.g. Instagram, Facebook, LinkedIn, X), including content best practices, platform algorithms, and audience behaviours.
Analytics and performance insight, with skill using analytics tools to interpret data, track performance metrics (e.g. engagement, reach, CTR, sentiment), and apply insights to optimise content approach.
Proven ability to manage multiple content streams, deadlines, and stakeholders effectively and efficiently in a fast-paced, reactive environment.
About SSE
SSE has a bold ambition – to be a leading energy company in a net zero world.
We\'re investing around £10 million a day in homegrown energy to help power a cleaner, more secure future.
Our investment will see us build the world\'s largest offshore wind farm and transform the grid to deliver greener electricity to millions.
SSE Energy Customer Solutions serves over 1.3 million households and businesses across the UK and Ireland.
We help our customers accelerate their net zero ambitions by providing energy and low-carbon energy solutions.
These include EV hubs, solar systems, smart technologies, and heating and cooling networks.
Flexible benefits to fit your life
Enjoy discounts on private healthcare and gym memberships.
Wellbeing benefits like a free online GP and 24/7 counselling service.
Interest-free loans on tech and transport season tickets, or a new bike with our Cycle to Work scheme.
As well as generous family entitlements such as maternity and adoption pay, and paternity leave.
Work with an equal opportunity employer
SSE will make any reasonable adjustments you need to ensure that your application and experience with us is positive.
Please contact Andy on ****** / 01738 340826 to discuss how we can support you.
We\'re dedicated to fostering an open and inclusive workplace where people from all backgrounds can thrive.
We create equal opportunities for everyone to succeed and especially welcome applications from those who may not be well represented in our workforce or industry.
Ready to apply?
Start your online application using the Apply Now box on this page.
We only accept applications made online.
We\'ll be in touch after the closing date to let you know if we\'ll be taking your application further.
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