Enterprise Product Marketing Manager

2 weeks ago

Dublin, Dublin City, Ireland Protex AI Full time

About us:

Protex AI is a VC-backed technology company building a privacy-preserving computer vision platform to enable proactive Health and Safety (EHS) workflows. We leverage the domain knowledge of EHS teams to help our computer vision system understand the concept of danger, preventing accidents before they occur. Every worker has the right to go home safe and healthy every day and every employer has the responsibility to provide a safe work environment. Our mission at Protex AI is to ensure that this is the case in every facility around the world by empowering EHS teams to adopt proactive safety cultures and in doing so realise an injury-free workplace.

About the Role

We're seeking a technically minded Product Marketing Manager to lead the go-to-market product strategy and position our solution as the industry standard for enterprise industrial organisations. Reporting to the Head of Marketing, this role serves as a critical link between Product and Commercial teams, leveraging expertise to translate complex capabilities into clear, compelling value for industrial buyer personas.

You will own the product marketing strategy and initiatives, mastering the Protex platform, crafting compelling positioning, driving product adoption, and creating impactful enablement programs. This role also requires leveraging market insights to align with product strategy, ensuring Protex continues to be recognized as a leader in workplace safety innovation.

What You'll Do

  • Refine and expand our existing buyer personas to create compelling positioning and messaging.

  • Partner with the Client Success and Solutions teams to develop and manage impactful client stories and case studies.

  • Be the voice of the customer, partnering with the Product team to develop and execute release strategies that drive adoption, maximize impact, and fuel expansion efforts.

  • Drive product enablement and training programs to equip Sales and Customer Success teams with a deep understanding of our solution's technical capabilities and business value.

  • Create impactful technical and thought leadership content tailored to address the challenges of our target buyer personas at every stage of the pipeline.

  • Partner with the Product team to provide market and competitor insights that inform and shape product strategy.

  • Cultivate and manage a community of Protex users and influencers to foster a network of passionate brand advocates.

  • Build and maintain strong relationships with market analysts to strategically position Protex favorably with senior decision-makers.

What You'll Need

  • 5+ years of experience in product marketing or a combination of product marketing, product management, implementation and engineering roles.

  • Proven track record in developing and executing go-to-market strategies for companies targeting the enterprise sector. Experience in marketing AI or industrial SaaS solutions is preferred.

  • A genuine passion for helping to create products that delight and resonate with users.

  • Analytical and curious, with the ability to connect insights and identify patterns to align pain points and market opportunities with product strategy.

  • Track record of translating complex technical concepts into compelling business narratives for industrial applications.

  • Demonstrated success in building credibility and fostering strong cross-functional relationships to ensure alignment, buy-in, and clarity.

  • Exceptional communication and presentation skills, with confidence in delivering to large audiences and appearing on camera.

  • A skilled storyteller with the ability to craft compelling messaging and collateral tailored to resonate with our buyer personas.

  • Track record of overcoming challenges with resourcefulness, insight, and attention to detail.

Protex AI is an inclusive and equal opportunities employer. We are committed to creating an equitable workplace for everyone regardless of gender, civil status, family status, sexual orientation, religion, age, disability, education level, or race.

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