Digital Marketing Executive

Woodie's, the market leader DIY, Home and Garden Retailer in Ireland and an official "Great Place to Work," is looking for an enthusiastic & driven Digital Marketing Executive to join our expanding Support Office Marketing & Digital team.
This role offers an opportunity to join a dynamic team and contribute to the success of a well-loved Irish brand.

Accountability: This exciting role is for a creative, social media-savvy digital marketing executive.
The primary focus is on planning, creating, and reviewing content for our social media channels, managing influencer partnerships, and supporting the Digital Marketing Manager on broader digital marketing efforts.
As a key member of the Digital & Marketing team, you will play an important role in shaping and delivering Woodie's brand vision across social platforms, driving engagement, brand growth, and commercial performance during an ambitious expansion period.

If you are passionate about social media, both paid and organic, creative with strong copywriting skills, and eager to progress your career in a fast-paced Irish business, then this is the perfect role for you.

Key Responsibilities: Create, own, and manage the content calendar across all digital channels, including social media, influencer campaigns, search, and SMS, aligning with brand campaigns, trading priorities, and business objectives.
Monitor cultural moments, trends, and competitor activity; share relevant insights to inform and enhance content strategy and engagement.
Lead influencer strategy execution: identify, brief, manage influencers; oversee content delivery; report on performance; explore new partnership opportunities.
Manage Paid Digital Agency with support from the Digital Marketing Manager, including briefing, measurement, reporting, and ROI analysis.
Manage budgets across influencer marketing, paid social, and organic content to ensure spend aligns with campaign goals and ROI targets.
Collaborate with Commercial, eCommerce, Store, and Online teams to ensure digital content supports trading plans and stock levels.
Work closely with in-house creative content teams and agencies to brief, co-create, and deliver high-quality content in line with brand tone and campaign messaging.
Create ad copy for social media and digital marketing ads, ensuring message consistency and clarity across channels.
Contribute to integrated marketing plans from a digital perspective, working across CRM, PR, Events, Paid Media, and Retail to deliver cohesive campaigns and customer experiences.
Monitor and report content performance using tools like Google Analytics, Meta Insights, and Google Ads; share insights and optimize continuously.
Champion process improvements to evolve ways of working.
Experience & Qualifications: Minimum of two years relevant experience with demonstrated success in roles within a brand or agency setting.
Passionate about social media marketing; fully understand all platforms and how to create engaging, algorithm-savvy content.
Proven track record in writing engaging, brand-aligned content and executing successful digital campaigns.
Strong understanding of content performance metrics and reporting tools such as Google Analytics, Meta Business Suite, and Google Ads.
A digital native with deep knowledge of social media platforms, influencer marketing, and online customer behavior.
Excellent communication skills with confidence to work cross-functionally and manage agency or talent relationships.
Highly organized, detail-oriented, and capable of managing multiple projects with tight deadlines.
Creative thinker with a commercial mindset, balancing brand storytelling with performance goals.
Woodie's Core Values: We are one Team – together we achieve more We are Brilliant for our customers – it's what we do We do the Right Thing – we take pride in what we do We are Helpful – we go the extra mile We are Ambitious – we aim high #J-18808-Ljbffr