Global Marketing Lead, Established Brands

Location
Ireland
Function/Business Area
Marketing & Communications
Employment Class
Permanent
DescriptionAt Astellas we are a progressive health partner, delivering value and outcomes where needed.
We pursue innovative science, focussing initially on the areas of greatest potential and then developing solutions where patient need is high, often in rare or under-served disease areas and in life-threatening or life-limiting diseases and conditions.
We work directly with patients, doctors and health care professionals on the front line to ensure patient and clinical needs are guiding our development activities at every stage.
Our global vision for Patient Centricity is to support the development of innovative health solutions through a deep understanding of the patient experience.
At Astellas, Patient Centricity isn't a buzzword - it's a guiding principle for action.
We believe all staff have a role to play in creating a patient-centric culture and integrating an awareness of the patient into our everyday working practices, regardless of our role, team or division.
We work closely with regulatory authorities and payers to find new ways to ensure access to new therapies.
We deliver the latest insights and real-world evidence to inform the best decisions for patients and their care-givers, to ensure the medicines we develop continue to provide meaningful outcomes.
Beyond medicines, we support our stakeholder communities to drive initiatives that improve awareness, education, access and ultimately standards of care.
The Opportunity: As a Global Marketing Lead within the Established Brands portfolio, you will leverage market dynamics to support the development of global brand strategy and operational plans, build strong relationships with key external experts, and create impactful programmes and content for omnichannel use.
You will collaborate with priority markets to support strategy implementation, and work closely with cross-functional teams to ensure alignment and optimize brand performance.
Hybrid Working: At Astellas we recognise the importance of balancing your work and home life, so we offer a hybrid working solution allowing time to connect with colleagues in person at the office alongside the flexibility to work from home; optimising the most productive work environment for you to succeed and deliver.
Key Responsibilities: Co-lead the development of brand strategic (iGBP) and operational plans.Build strong relationships with external Key External Experts (KEEs) and create targeted KEE plans and programs.Develop meaningful, omnichannel content aligned with brand positioning and the customer engagement framework to support both global and local plans.Understand the market and competitive environment to provide global guidance to mitigate risks and optimise opportunities.Collaborate with priority markets and cross-functional teams (medical affairs, communications, supply chain, regulatory affairs) to support strategy development, implementation, best practice sharing, and ensure strategic alignment on operations and lifecycle management.Significant country marketing experience including full accountability for a significant brand in a major affiliate.Demonstrated strong marketing experience in the primary care setting.Demonstrated ability to drive meaningful above country omnichannel campaigns.Ability to collaborate effectively with cross-functional teams and markets to align on strategic goals, share best practices, and optimize brand performance.Preferred Knowledge & Experience: Experience in regional or global marketing roles with demonstrated ability to align strategy and strategic implementation across a major geography.Required Qualifications:First degree in science or equivalent.Preferred Qualifications:Higher degree in marketing or business.Additional Information:This is a permanent, full-time position.Position is based in Dublin, Ireland.This position follows our hybrid working model.
Role requires a blend of home and a minimum of 1 day per month in our local office.
Flexibility may be required in line with business needs.
Candidates must be located within a commutable distance of the office.There will also be travel to the UK office in Addlestone, SurreyWe are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
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