Product Marketing Manager 2, MedSurg Division

4 weeks ago

Limerick, Limerick, Ireland Cook Medical Full time

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Strategic marketing works across the product lifecycle to drive company and product brand positioning and achieve business goals. The Product Marketing Manager develops marketing strategy for a global specialty, a region, or a global product grouping that is aligned to drive the specialty's business goals and the company's brand strategy.

Responsibilities

  • Collaborates with senior specialty leadership to link and align priorities, projects, and plans within the specialty
  • Influences specialty business strategy and direction
  • Aligns mid-term marketing strategy and annual marketing plans to drive business goals, brand strategy and brand perception improvement
  • Develops global go-to-market strategy in close collaboration with product management, sales, and global functions
  • Develop value proposition, claims, and messaging in alignment with brand guidelines
  • Ensures successful execution of global and regional product launches
  • Understands and uses customer personas and buyer journeys to develop marketing strategy and plans
  • Review and approve campaign tactics and marketing materials, using a solid understanding of advertising and promotions compliance
  • Engage with customers and SMEs to gain understanding of markets and customer needs and inform marketing strategy
  • Establishes objectives for campaigns and channels, including customer meetings and events
  • Provides measurable input to marketing and specialty processes, systems, and operational plans
  • Able to work independently to understand root causes for a variety of unique and difficult issues
  • Manages large, complex marketing initiatives of strategic importance involving cross-functional teams
  • Foster and maintain a workplace culture respectful and supportive of individual differences
  • Must work and interact effectively and professionally with and for others throughout various levels of the global organization
  • Must maintain company values, policies and standards
  • Must have effective oral and written communication skills
  • Ensure that Cook's Code of Conduct is considered in all business matters carried out on Cook's behalf.

Qualifications
  • Bachelor's degree required in marketing or business.
  • 7-10 years of relevant experience in strategic marketing.
  • Experience in developing effective marketing strategies and plans that drive business goals.
  • Global and domestic travel will be required.
  • Analytical and problem-solving skills with an operations mindset.
  • Experience working with sales and marketing teams.
  • Experience in brand management and product marketing.
  • Willingness and availability to travel on company business as required.
Seniority level
  • Seniority levelMid-Senior level
Employment type
  • Employment typeContract
Job function
  • Job functionMarketing and Sales
  • IndustriesMedical Equipment Manufacturing

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