Sales Manager

7 days ago

Sligo, Sligo, Ireland The Address Collective Full time

Outline of Position

To maximize all sales and revenue generating opportunities. To develop new and strengthen existing business opportunities with a particular emphasis on growing the hotels market share.

Key Job Aims

Front Desk & Revenue
  • Ensure the guests experience are of the highest quality.
  • Lead a team of Front Desk assistants, providing direction on best practices.
  • Manage the training program of new hires to the front desk team.
  • Assist in efficiently and effectively controlling front office departmental operations.
  • Contribute to the strategic running of the hotel.
  • Manage and maintain group and transient inventory controls.
  • Develop, monitor, and adjust sales and pricing strategies.
  • Provide critical analysis of strategies, room's statistics and demand factors.
  • Conduct competitive and demand analysis.
  • Maintain distribution channel data integrity.
  • Implement appropriate hotel inventory distribution strategy; maintain accurate rates and inventory allotments in the CRM/GDS/Website and property PMS in a timely manner to promote rate parity throughout all booking channels.
  • Develop near and long-term top-line rooms revenue hotel forecasts upon request from the Group Revenue Management team.
  • Load all preferred, consortia and promotional rates in GDS and PMS.
  • Spearhead troubleshooting and resolution of any rate loading issues as they occur.
  • Analyze and determine whether hotel is effectively marketing itself across electronic distribution channels.
  • Participate and prepare rolling forecast and annual budget for each property using PMS.
  • Ensure that all rooms statistics reports and any other related reports are accurate and consistent.
  • Ensure that all revenue management related systems are maintained.
  • Attend Monthly Revenue & Sales Meeting to maintain communication of strategies and need periods.
Sales
  • Achieve Corporate Rooms, Meeting & Events and Food & Beverage hotel sales targets. Targets will be agreed on an annual basis.
  • Compile, implement and proactively manage the Hotels annual sales activity plan.
  • Successfully carry out an agreed programme of activity as per the performance management plan for the hotel sales department.
  • In cooperation with Financial Controller, adhere to sales budgets, analyze results and implement corrective actions as required.
  • Maintain and develop new and existing business opportunities.
  • Research scope (cold calls, Internet, existing databases etc) for new business and follow up on any opportunities identified to the end of securing new business (Bedrooms, Food & Beverage).
  • Follow-up calls on all sales leads and enquiries.
  • Schedule and carry out property site visits with current and prospective clients, as appropriate.
  • Monitor service quality via receipt of client feedback, both positive and constructive, and communicate to operations team.
  • Compile Weekly/Monthly Sales Reports as required and a weekly sales activity report for the Commercial Director and Group Revenue Manager.
  • Manage all aspects of the corporate rate contracting process.
  • Continuously monitor and report on competitor activity with a view to maintaining competitiveness and feedback information to the Director of Operations, Commercial Director & Group Revenue Manager.
  • Coordinate and monitor all research campaigns designed to deliver new business prospects for the hotel.
  • Manage and coordinate regular database maintenance with agreed parameters.
  • Plan and organise Fam Trips, site inspections and Sales promotions as required and represent the Sligo City Hotel at consumer promotions, trade exhibitions, seminars & workshops, and follow up leads where required.
  • Attend events held in the hotel and offsite when required.
  • Represent and maintain regular contact with local networking groups and trade bodies.
  • Work closely with the Group marketing team to ensure that all local marketing opportunities are exploited in line with the Sales & Marketing plan.
  • Maintain and continuously develop the company CRM system to ensure the accurate recording of relationships with your customers.
  • Plan and effectively execute 'Database Marketing' to target markets including Mail shots and Ezines in association with the group marketing department.
  • Deal with clients on telephone and email and respond to all requests and sales leads in a timely and professional manner, endeavoring to convert enquiry to sale.
  • Manage and develop other members of the sales team to ensure high performance against the performance management plan.
  • Strategically manage key accounts and ensure a high level of account management is achieved.
  • Ensure all sales administration work is complete, follow-up calls, research calls, rate contracts etc and communicate all negotiated rates to reservation, front office and accounts.
  • Be strategic in establishing lasting, favorable relationships with customers/accounts and provide them with an intelligent, cooperative professional service.
  • Strive to meet measurable targets and goals as per the performance management plan.
  • Become an active member/colleague of the company sales & marketing team and attend regular hotel and company meetings as required.
  • Comply with all company procedures to include all statutory procedures- Fire Health & Safety, hygiene.
  • Carry out any other reasonable task as assigned by management to meet with business needs.
Brand Standards
  • Ensure all printed material, advertising and promotions are approved by the General Manager and the Group Commercial Director before issuing.
  • Ensure that all branded material used in the hotel or circulated from the hotel is in line with brand standards.
  • Promote all marketing initiatives where appropriate.
  • Ensure that the agreed level of branded stock is to hand and all hotel publicity material is monitored.
Accountabilities
  • Planning and Organizing
  • Ensure that SOPs are in place for all departments and are updated frequently and adhered to at all times.
  • Ensure all team members attend all training as required by the company.
  • Ensure regular team and departmental meetings are held and that minutes of meetings are recorded, followed up and forwarded for your attention.
  • Ascertain and follow up on client feedback, identify and address potential service shortfalls.
  • Oversee hotel printed promotional material including brochures, flyers, special offers, posters, etc. as required, always following brand guidelines.
  • Work on developing and enhancing the hotel website, working with marketing and web supplier to increase the market share for all markets.
  • Regularly monitor all factors capable of affecting the hotel tourism business.
General
  • Interact and communicate with clients, guests and colleagues in a courteous, friendly and professional manner at all times.
  • Be fully aware of all company policies and procedures.
  • Be consistently well-groomed and professional in appearance.
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