SEO Specialist

Why join our SEO Team here at Legacy:

We are an award-winning digital powerhouse within an award-winning agency, we're setting the standard for SEO, digital PR, content marketing and paid ads.

Our trophy cabinet speaks for itself: multiple international awards with wins in the European Search Awards for Best Content Marketing, Best Use of Digital PR, Best Local SEO, and Best B2B SEO—plus a long list of shortlisted entries at the EU Search Awards, US Search Awards, and beyond. We're also the PRCA Agency of the Year and the ICCO Global Agency of the Year, cementing our status as one of the best in the country.

We work hard because we love what we do—creating cutting-edge strategies, pushing boundaries, and delivering exceptional results for some of the most well-known national and international brands. This is your chance to join a team at its peak, working on high-impact campaigns with a crew of industry leaders who don't just follow trends—they set them.

If you want to be part of something special, where ambition is rewarded and great work is the standard, this is your moment.

What candidates are we looking for:

We are looking for an ambitious and experienced SEO Specialist with a keen interest in content, to join our fast growing SEO team. In return, we will offer you a pathway to success and the freedom and autonomy to shape your own future with us in Legacy.

What does the job entail:

• Turning insights from Google Analytics and Search Console, Ahrefs, Screaming Frog or equivalent tools into recommendations + strategy.
• Conduct in-depth keyword research and content gap analysis to uncover high-impact opportunities and inform content creation.
• Planning the delivery of a 6 to 12 month SEO strategy and working with the strategy team to create and implement a roadmap.
• Working with the digital PR team to ensure that work done benefits the clients; driving fame + traffic.
• Develop and execute content-led SEO strategies that drive organic visibility, engagement, and conversions for national and international brands.
• Create detailed, data-driven content briefs that provide writers with clear SEO guidance, including keyword targeting, search intent, structure, and optimisation recommendations to ensure high-ranking, high-quality content.
• Collaborate with content and digital PR teams to craft compelling, search-optimized content that ranks, resonates, and converts.
• Optimize on-page elements (headings, metadata, internal linking, etc.) to enhance content performance and search visibility.
• Lead content audits and performance analysis, using insights to refine strategies and maximize impact.
• Support link-building efforts through digital PR collaborations, ensuring content is positioned for maximum outreach and authority growth.
• Conduct in-depth technical SEO audits, identifying and resolving issues related to site structure, internal linking, crawlability, URL parameters, maintaining sitemaps, adding structured data and monitoring site speed.
• Perform competitor analysis, assessing their content strategies, keyword targeting, backlink profiles, and technical SEO to uncover opportunities and stay ahead in the search landscape.
• Recommend SEO tools and best practices and keep up to date on cutting edge trends.
• Reporting on SEO performance for our clients on a weekly and monthly basis.
• Contributing to agency thought-leadership with blog posts, videos, talks or just ideas around skills you've learned, techniques you've perfected or weird little quirks you've spotted – anything that will make life easier for people working in the industry.
• Potentially representing Legacy at conferences as both an attendee and in the future as a keynote speaker.
• Passion to improve the product, thinking of better ways for the Legacy team to deliver exceptional results.

What you need to have:

• 3+ years professional SEO experience.
• Proven track record of supporting successful SEO results incorporating on/off page, content, technical, and creative.
• Analytical experience (i.e. Google Analytics, Google Search Console a plus).
• Strong keyword research skills.
• Experience creating content for SEO.
• Experience with technical SEO tactics involving HTML/CSS.
• SEO expertise across on/off page, technical, analytical, and creative.
• Ability to identify, diagnose, and capture SEO opportunities.
• Experience with SEO tools like Ahrefs, Google Search Console, Bing Web Master Tools.
• Ability to stay ahead of Search Engine releases and shifts in competitor and market tactics.
• The ability to conduct competitive analysis; researching, summarizing, and reporting results.
• The ability to create or repurpose rich, insightful, unique content both for specific keyword ranking and overall site authority.
• Fluency in English is essential, as the role requires crafting, analyzing, and optimizing high-quality content for English-speaking audiences.

What we can offer you:

• A competitive salary.
• Excellent career progression.
• Unlimited holidays.
• Discretionary company profit share.
• Ongoing training and support in key disciplines to make you best in class.
• A supportive, friendly work environment.
• A very sound bunch of people to call your colleagues.

Legacy is committed to a culture of being Brave; Sound and Curious. If this job excites you and you feel you might be the right fit for the role, we would love to hear from you. Alternatively, if you have some questions about how you might manoeuvre some of the above or feel as though you may be a better fit for an alternative role; please reach out as we would be very excited to hear more We would hate to lose out on any great talent because you were perhaps too afraid to ask or imposter syndrome kicked in as we are growing; seriously growing, so while this might not be the role for you; the next one could be as there are plenty more exciting opportunities to come

Legacy Communications is an equal opportunity employer that is committed to diversity and inclusion in the workplace and providing employees with a work environment free of discrimination and harassment. As part of our recruitment process our candidates are assessed based on business needs, job requirements and individual qualifications without any regard to the nine grounds of gender, marital status, family status, age, disability, sexual orientation, race, religion, and membership of the traveller community. The Company does not tolerate unlawful discrimination against or towards any candidates or prospective candidates based on any of these characteristics and we are committed to building and supporting a team that represents a variety of backgrounds, perspectives, and skills.