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Digital Media Executive

4 weeks ago

Dublin, Dublin City, Ireland Irish Heritage Trust Full time

This is a part-time position, 3 days per week or the equivalent hours. Salary is pro-rata based on 3 days per week. Flexibility of work hours will be offered to the right fit candidate.

THE IRISH HERITAGE TRUST – WHO WE ARE AND WHAT WE DO:

Established in 2006, the Trust is now a leading national organisation with four landmark heritage properties currently in its care: 11 Parnell Square, Dublin, Fota House, Arboretum & Gardens, Cork; Johnstown Castle Estate, Museum & Gardens, Wexford; and Strokestown Park & The National Famine Museum, Roscommon. In 2024, the Irish Heritage Trust commenced restoration works at the historic No. 11 Parnell Square to be completed in late 2025. This €5.2 million conservation-led refurbishment is funded by philanthropic support and the Project Ireland 2040 Urban Regeneration and Development Fund (URDF) from the Department of Housing, Local Government and Heritage.

At Irish Heritage Trust, we are passionate about bringing benefit to local communities and businesses through tourism, employment and a growing volunteering programme. As we continue to share these wonderful properties in meaningful ways, we believe that they will not only survive but thrive for future generations to enjoy.

The IHT is a registered charity and is governed by a board of voluntary directors, which oversees the implementation of the Trust's strategy and mission and is responsible for managing risk. A number of board committees support the governance structure, providing expertise and guidance in particular aspects of the IHT's work to the executive team. The Trust has developed a shared authority approach to the management and development of properties in its care and actively engages with strategic partners, both private and public bodies, in undertaking its work. We are focussed on implementing the Trust's 10 year strategic plan IHT Strategic Report 2023-33 and to deliver on 'Our Purpose' to conserve, manage, sustainably develop and interpret built and natural heritage in Ireland, and to allow people to participate and engage with these unique heritage places and collections.

We are a 110-strong team of skilled, enthusiastic people, supported by an incredible team of over 330 volunteers, with the ability to work independently where required, while also contributing to the success of wider projects and initiatives. We have embarked on a number of very exciting conservation, refurbishment and development projects at our properties and are committed to delivering our sustainability strategy at all Trust properties.

Diversity is at the heart of our heritage and identity. At Irish Heritage Trust, we are committed to creating an inclusive culture that respects and represents many different cultures, backgrounds and viewpoints.

WHAT WE NEED FROM YOU:

The successful candidate will manage the Irish Heritage Trust's social media platforms and create a wide variety of content for social media across the organisation's four websites. This position will ensure that our digital activity is in line with overall Irish Heritage Trust's marketing strategy. The candidate will work closely with colleagues at Irish Heritage Trust properties to deliver content from all sections of the organisation.

Social Media:

  1. Manage the schedule & activity plan for all social media posts for the Irish Heritage Trust ensuring that there is a strong weekly schedule in place.
  2. Develop engaging, creative, innovative headlines and content for regularly scheduled posts, which entertain/educate our target audiences, to deliver against Irish Heritage Trust's strategic marketing objectives.
  3. Coordinate social media messaging with the Marketing & Communications Team and with other Irish Heritage Trust historic properties to develop the social media calendar that coincides with ad campaigns, events, or other key messages.
  4. Identify and analyse customers' trends and requirements and recommend new content to address gaps in the organisation's current content.
  5. Analyse social media campaigns to determine efficacy, return on investment and areas for social media campaign improvement.
  6. Monitor and develop reports on competitor activity within social media spaces.
  7. Continually evaluate analytics to adjust content as needed.
  8. Create monthly digital reports across social media and website activity.

Websites:

  1. Oversight and development of the Irish Heritage Trust's four websites.
  2. Ensuring frequent updates and new content (e.g. blogs, articles) and management of photography and videography.
  3. Conduct keyword research and use SEO best practices to increase traffic to websites.
  4. Use data gathered from monthly analyses to improve user journey and experience.
  5. Be responsible for ensuring all systems remain accessible and user-friendly, promoting inclusivity and seamless interaction for all users.

THE SKILLS/EXPERIENCE YOU WILL NEED:

  1. A third-level qualification in Digital Marketing, Marketing, Communications or PR.
  2. 3+ years in a similar role.
  3. Proven experience of excellent writing and editing skills for a range of online channels, with excellent attention to detail and proofreading skills.
  4. Experience of working across a range of social media channels such as Instagram, YouTube, LinkedIn, Facebook, and Twitter.
  5. Experience working with email platforms, website CMS and a strong understanding of digital analytics.
  6. Experience in using WordPress and developing engaging website content.
  7. Experience of delivering social media strategies and creating and curating engaging and inspiring content.
  8. A friendly outlook, comfortable at working across multiple stakeholders and building connections to find stories and content.
  9. Ability to prioritise workload with strong attention to detail and organisational skills.
  10. A team player, who enjoys collaborating with and supporting colleagues and stakeholders.
  11. Energetic with the ability to multitask and capable of working on own initiative.
  12. Must be flexible in relation to working hours from time to time due to the nature of the social media/communications role.

Skills:
Digital Media, Marketing, Communications

Benefits:
Pension Plan, Death in Service, Employee Assistance Programme, Staff Discount


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