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Senior Brand Manager
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Talent Partner hiring energetic disruptors to work in Ireland's premium brand builder.REPORTS TO: Marketing Manager - Spirits & Mixers
DIRECT REPORTS: 3
ABOUT RICHMONDAt Richmond, we don't just build brands—we ignite them. As Ireland's leading trend-spotting premium brand builder, we've been shaping the future since 1992. Our mantra is simple: Where Great Brands Meet Great People. We don't just hire employees; we bring on bold, agile, and energetic innovators who thrive on shaking up the status quo. We're not just about distributing products—we're about disrupting the market, challenging the norms, and launching game-changing ideas and products that leave a lasting impact.
JOB DESCRIPTIONWorking with the brand principles, the Senior Brand Manager will be responsible for growing the Spirits & Mixers Portfolio, including brands such as Jägermeister, Fever-Tree, Sierra, Finest Call, Master of Mixes, Re'al. They will develop the brand strategy for the Irish & Northern Irish markets, build brand equity, and deliver volume targets within brand budgets. If you are interested in working on an exciting portfolio of brands, this is the role for you
KEY RESPONSIBILITIES- Manage relationships with global brand principles and implement the global brand strategy in a locally relevant way in the Irish & Northern Irish markets. Act as the brand guardian for the Spirits & Mixers portfolio, ensuring all designs, principles, and activations are a true brand fit and target the right audiences.
- Plan, coordinate, implement, and evaluate brand and trade activation and visibility activities, working closely with the Marketing Manager and Commercial teams. Influence and educate the Sales team, and develop compelling sales decks with insights and USPs.
- Manage the brand budget and ensure all activities are within the budget while achieving volume targets.
- Track all aspects of the brand's performance, including distribution, sales, spend, SKU performance, and opportunities. Prepare monthly and quarterly reports on performance, brand launches, promotions, and campaigns.
- Ensure all strategies and plans align with brand objectives and drive consumer and trade engagement meaningfully.
- Manage PR, event management, and media agencies through clear briefings, feedback, and reviews. Track performance and use insights to inform future planning.
- Coach, guide, and support direct reports: 1 Assistant Brand Manager and 2 Brand Ambassadors, ensuring alignment with brand strategies and engagement goals.
- Identify future growth opportunities and key trends in the Spirits and Mixers category. Support strategic projects for future success.
- Perform any other duties appropriate for the role.
- Understanding of the FMCG Industry and/or Alcohol Industry is desirable.
- 3-5 years experience in brand management, consumer marketing, or trade marketing.
- Strong budget management skills.
- Analytical, strategic, and problem-solving abilities.
- A passion for building brands.
- Seniority Level: Associate
- Employment Type: Full-time
- Job Function: Marketing
- Industries: Marketing Services
