Director Of Sales

Director of Sales & Marketing at Sheen Falls Lodge, a luxury five-star Relais & Châteaux property located in Kenmare, Co. Kerry, V93 HR27.

Sheen Falls Lodge and Ring of Kerry Golf is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Please note, we are only accepting applications from persons who have the permission/right to live and work without restriction in Ireland.

The Director of Sales & Marketing will be responsible for leading the sales, marketing, and revenue strategy and objectives of the hotel at both international and domestic levels. This includes overseeing the day-to-day operations of the sales, marketing, revenue management, events and the hotel brand strategy to ensure alignment with business goals.

• Develop, implement, and monitor the annual sales & marketing strategy, business plan and budget aligned with the business and financial objectives by category.
• Participate in all decisions and activate the agreed strategy in conjunction with the General Manager and Revenue Manager.
• Ensure delivery of revenue growth objectives through own initiative and effective leadership of the sales, marketing, events and revenue teams.
• Represent the hotel at local, regional, national and international sales activities including sales trips (US, UK and globally), network events and presentations, workshops, tradeshows and on-site FAM trips and client visits.
• Review all sales & marketing and revenue activities regularly and determine results and actions.
• Identify new business opportunities across all market segments.
• Stay informed on market trends, and competitor activities and align strategies to meet the market conditions as required.
• Complete weekly, monthly, quarterly and annual reporting as required.
• Manage the relationship with key external partners including International brand, PR agencies, representation agency, international luxury travel agent networks and digital marketing partners.
• Manage sales & marketing projects as required as per business requirements.

• Knowledge and experience in a similar sales and marketing role such as Director, Assistant Director, or Manager within a luxury five-star hotel or resort.
• Experience and knowledge in luxury sales & marketing market practices, including the luxury leisure US and UK markets.
• Able to demonstrate comprehensive knowledge and experience in revenue management and sales & marketing management.
• Excellent communication, presentation and administrative skills.
• Demonstrates ability to direct, lead, develop and motivate a sales & marketing team.
• Be proactive and flexible as required to travel to the marketplace and entertain potential clients and FAM trips.
• Strong organisational and project management skills and the ability to prioritise and work to deadlines.
• Strong interpersonal skills and the ability to work collaboratively in a team environment.
• Valid driving licence.

• Degree in Hospitality Management, Business, Sales, Revenue, Marketing, or equivalent.

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Seniority level: Director

Employment type: Full-time

Job function: Sales and Business Development

Industries: Hospitality

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