Marketing Program Manager – Music

2 weeks ago

Dublin, Dublin City, Ireland PepsiCo Full time
Overview

This role will be 1 of 2 similar roles that take ownership of key components of PEP's new music platform. Reporting to the marketing director for music, this person will orchestrate a multi-market activation spanning every touchpoint—from media planning and digital content to in-store and on pack execution. This role demands a blend of project management mastery, creative agility, and cross-functional collaboration to ensure a unified brand experience worldwide.

Responsibilities
  • Partner with the director and snr manager to lead the full project lifecycle, from initial scoping through to post-launch analysis, ensuring milestones are met on time and within budget.
  • Coordinate regional marketing teams, creative agencies, media partners and internal stakeholders to align on strategy and execution.
  • Develop detailed project plans, including schedules, budgets, resource allocation, and risk registers; monitor progress and proactively address issues.
  • Drive consistent brand messaging and visual standards across markets by maintaining a comprehensive style guide and campaign toolkit.
  • Facilitate weekly steering committee meetings, deliver regular status reports, and present programme dashboards to leadership.
Qualifications
  • 7+ years' programme or project management experience in global marketing environments, preferably within music, entertainment, or consumer brands.
  • Proven track record managing complex, multi-market activations that span digital, social, experiential, OOH, and retail channels.
  • Demonstrable budget ownership with responsibility for six-figure or higher marketing spends.
Differentiating Competencies Required
  • Excellent written, verbal communication skills with obsessive attention to detail required.
  • Exceptional organisationand project management skills with the ability to simplyify many and complex workstreams and project members against common goals.
  • True resilience and drive in the pursuit of objectives, willingness to take on and find new ways to solve complex challenges.
  • Ability to navigate matrix organization at its most complex (multiple brands, multiple global teams, all regional teams, 100+ global markets).
  • Strong sense for organizational dynamics, ability to build highly trusted relationships and influence through both formal and informal means.

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