Head Of Brand And Marketing

Join to apply for the Head of Brand and Marketing role at Irish Cancer Society Title: Head of Brand and Marketing
Reports to: Director of Fundraising and Marketing
Contract type: Specific Purpose Contract - Maternity Cover
Hours: Full-time (35 hours per week) Mon - Fri 9am to 5pm
Location: The Society operates a hybrid working model with a combination of remote and in-person (Dublin 4 office) working.
Office attendance days are Wednesday & Thursday.

Who We Are:
Every day we are working towards a future where fewer people get cancer, more people survive their diagnoses and every adult and child has access to world-class treatment, care, and support.
We're looking for a Head of Brand and Marketing to join our team.
As Head of Brand and Marketing, you will be responsible for promoting the work and services of the Irish Cancer Society and maintaining our brand positioning.

What You'll Do: Strategy: You will be responsible for the operations management of the day-to-day activities of the department which consists of the digital team and the design team.
Maintain the Irish Cancer Society brand positioning and ensure consistent use of materials and tone of voice across all platforms.
Manage and brief agencies to ensure media and creative spend is optimized and in the best interests of the organization.
Work with the Fundraising team to ensure all fundraising marketing activity is measurable and impactful, and deliver regular updates for the board and senior management on the ROI of each campaign.
Work in partnership with other departments to ensure the Irish Cancer Society remains a top-of-mind health charity.
Remain up to date on marketing trends and how to best deliver on the Irish Cancer Society's overall mission.
Lead the research, creation, and production of all major Irish Cancer Society marketing campaigns.
Ensure that these campaigns are managed efficiently, on target, and within budget.
Oversee policies and procedures to ensure the effective running of the Society's digital channels including the Irish Cancer Society website and social media channels.
Lead the Society's in-house design resource to ensure effective management of resources, high standards of outputs, and deliver cost efficiencies wherever possible.
You will work closely with the communications team to manage the output of Irish Cancer Society messaging across all channels.
You will consistently drive and measure the Society's audience engagement and key brand metrics.
Work to deliver an updated digital fundraising strategy.
Content and Editorial Oversight: Ensure the planning, delivery, and day-to-day maintenance of high-quality, accurate and up-to-date content for the Irish Cancer Society.
Ensure consistency of style in the Society's online presence and all communications.
Oversee all digital content published using Drupal Content Management System and other platforms.
Maintain accurate and up-to-date content across all the Irish Cancer Society web presences.
Assist with the planning of new content in conjunction with stakeholders.
Ensure web pages are authored with a high regard for Search Engine Optimization and visibility and to ensure the production of clear, engaging & innovative content that adheres to best online practices and supports the needs of the Irish Cancer Society, its supporters, and service users.
Create and oversee the content production process and schedule for publishing across the organization.
Work closely with the Education and Engagement Team to improve, update and innovate the Society's cancer information to ensure that patients and the general public get the most from their online engagement with the Society.
Work closely with any other departments as required to help them produce and maintain both online and print content.
Vendor Management: Manage external vendors in relation to the design and running of the website, campaigns, content, marketing materials, and media buyers.
Manage 3rd party tools associated with audience engagement and social media.
Source, coordinate & supervise external producers where commissioned content is required and approved.
Who You Are: You are excited about the organization's story and how to communicate it well.
You have experience managing teams and can work well across teams and at all levels.
You have an analytical and measured approach to marketing and understand the value of engagement with our audiences from service users to donors and fundraisers.
You have content generation experience and can help the team in the creation of innovative creative strategies and campaigns.
In-depth knowledge of GDPR and data privacy regulation.
You have experience managing departmental budgets and media buying.
Your Qualifications And Experience: Educated to degree level in Computer Science, Communications, Marketing, Advertising, Journalism, or a related field with 5+ years of experience.
Proven experience of creative and technical skills through a portfolio of work.
Strong experience of journalism, copywriting, or related writing experience.
Knowledge of accessibility guidelines and an understanding of best practice in usability.
Strong understanding of how search engines work and optimizing content for search engines.
Some knowledge of HTML, CSS, and how websites work.
Experience directly editing and publishing online content using Drupal or similar Content Management System.
Experience working on websites of more than 1,000 pages.
Experience in content creation for social media.
Proficient in the core activities of website maintenance, in particular publishing using a Content Management System, and QA.
Highly skilled in MS Office applications.
Qualification in marketing, journalism, multimedia, web management, social media.
Experience of Google Analytics, information architecture, and user testing.
Experience of multimedia content including video, photos, etc.
Experience of data protection and privacy laws and best practice.
Experience of email newsletter creation.
The Society measures experience based on the quality of the experience obtained, rather than in time passed and welcomes applicants at all stages of their career.

The closing date for applications is Monday 31st March 2025.
Please note all CVs are logged through a third-party system for processing.

The Irish Cancer Society is an equal opportunity employer.
We celebrate diversity and are committed to building an inclusive environment for all employees.
We know that the more inclusive we are, the better our work will be.

WE DO NOT REQUIRE THE ASSISTANCE OF AGENCIES.
Some Of Our Benefits: 23 days Annual Leave a year or Pro Rata equivalent, plus public holidays, Good Friday and Christmas Eve (if it falls on a working day).
Service Days - Additional days awarded to reflect long service with the Society.
Sick Pay Scheme (following Probationary period).
Flexitime.
Defined Contribution Pension Scheme (after 6 months).
Group membership for VHI and HSF (health plans).
Bus/Rail Ticket Scheme and Cycle to Work Scheme.
Death In Service Benefit (from commencement of employment).
Paid Family Leave (Maternity, Paternity, Adoptive, Force Majeure, and compassionate Leave).
Learning and Development Programmes.
Educational Assistance (Study and Examination Leave).
Employee Assistance Programme (EAP).
Optional Flu vaccine provided.
Skills: Marketing, Communications, Operations Management, Brand Management, Social Media Marketing, Google Analytics, Multimedia Content, Vendor Management.

Benefits: Hybrid Role, Laptop, Paid Holidays, Car Park, Pension, Flexitime.

Seniority level Director Employment type Full-time Job function Marketing and Sales Industries: Marketing Services #J-18808-Ljbffr