Social Media Specialist

We are looking for a Social Media Specialist for one of the top and most innovative players in the beverage industry.

Our client is known for its unwavering commitment to taste and innovation, having a reputation for disrupting the drinks industry with its new-to-world brands. Their extraordinary growth and success have set them apart in the industry, and they are always looking for talented individuals to join their team and help shape the future of the company. If you are passionate about innovation and adventure, this is the place for you.

As their new Social Media Specialist, you will report to the Digital Marketing Manager and support brand teams and local market stakeholders. Your responsibilities include managing daily creative and operations across social channels, online and trade communities, and direct-to-consumer (DTC) channels. You will lead social media management focusing on attracting, cultivating, and engaging online communities.

What's in it for you?

Excellent compensation | Prestigious brand | High impact role | Career progression | Hybrid role

Responsibilities:

1. Collaborate with the Global Brand Teams on Direct-To-Consumer (DTC) store strategy, overseeing stock levels, product catalog, pricing, merchandising, payments, customer care, fulfillment, web updates, content, and traffic-driving initiatives.
2. Partner with experts in the Digital Centre of Excellence to expand our DTC channels across all Spirits brands in the portfolio.
3. Assist in developing and implementing a world-class Social Media strategy aimed at ensuring brand growth, relevance, and advocacy.
4. Create monthly, quarterly, and annual content plans that align with core brand values to ensure timely relevance and visibility.
5. Coordinate with agency partners to execute multiple brand campaigns annually across both local and international markets.
6. Identify content gaps and work with the Digital Marketing Manager, Brand Teams, and Content partners to develop content that meets the evolving needs of each brand and platform.
7. Engage with our online and trade communities through communications and content to build advocacy.
8. Develop listening strategies to maximize outbound community management.
9. Report on performance monthly, quarterly, and annually to ensure KPIs are met and strategies are optimized as needed.
10. Manage the content repository, ensuring global marketing and trade teams have access to globally created and approved content.

Requirements:

1. Bachelor's degree in Digital, Marketing, Commerce, or a related field, or equivalent job-related experience.
2. Proven ability to develop and execute community management and social media strategies.
3. Experience with Direct to Consumer (DTC) channels, driving traffic through organic and paid media and content.
4. Familiarity with social media management and listening programs and with creative, media, and influencer agencies.
5. Experience with Adobe Creative Suite (Photoshop / Premiere) is advantageous but not required.
6. Strong collaboration, teamwork, and relationship-building skills, working alongside marketing and brand teams.
7. Excellent problem-solving and project management abilities.
8. Outstanding creativity and communication skills, both written and visual.
9. Ability to generate brief creative content aligned with the brand's tone of voice and core values.
10. Positive, proactive attitude with a curiosity and ambition to excel in your field.

If you are passionate about social media and want to be the force behind creating and nurturing communities for one of the most prestigious beverage brands in the world, please don't hesitate to apply. We would like to meet you :)