Brand Manager

2 days ago

Dublin, Dublin City, Ireland Musgrave Group Full time

Our people are the heart of our business. As our greatest asset, they make Musgrave a great place to work and in return we aim to be the very best place to work, grow and thrive. We have an opportunity for a Brand Manager to join the Marketing team.

As a member of the marketing team the purpose of this role is to grow the business through the execution of the commercial plan and to contribute to developing the brand for the Musgrave Retail Stores (MRS) with clarity, innovation and passion. Key responsibilities of the role include:

  1. Working with the Marketing Manager and MRS team to direct and/or implement the commercial and brand strategy including consistency and clarity of message across all elements of the brand plan and the use of innovation in communications to constantly improve and challenge brand perception across the MRS store network.
  2. Key in building the relevant marketing activity including the creation of an annual plan, ensuring the coordination of and sequencing of campaign activities, taking responsibility for the BTL and ATL marketing plans and ensuring all activities are managed through a consistent and tightly budgeted process.
  3. Development and maintenance of effective relationships with key stakeholders across the business, including MRS store managers and suppliers ensuring input on various marketing campaigns and activities to deliver on the brand strategy; attendance and presentations at all relevant engagement sessions is also a requirement of the role.
  4. Actively liaise with MRS management team & store managers to improve overall customer journey & experience in-store.
  5. Management of marketing budget for MRS stores.
  6. Key focus on Dublin stores to create effective marketing campaigns to drive sales & footfall.
  7. Understanding sales performance and drivers.
  8. Working with key stakeholders to plan the CRM strategy & monthly campaigns.
  9. Management of social media plan & strategy for MRS stores.
  10. Strong understanding of the MRS customer segments and how their functional and emotional needs are met.
  11. Some travel required.
The ideal candidate will have/be:

The successful candidate will possess the following:

  1. 5+ years of delivering strong results as part of a dynamic marketing team.
  2. A third level Marketing or Business qualification.
  3. A proven ability to work in a fast-paced, dynamic innovative environment.
  4. An ability to demonstrate excellent interpersonal and influencing skills, possess strong presentation and organisational skills.
  5. Ability to work on one's own initiative or as part of a team to achieve the organisational business objectives and Values.
  6. An interest and passion for food, food trends and food production would be desirable.
  7. Need to be creatively strong and demonstrate a sharp understanding and passion for the latest trends in food and effective consumer communications.

Musgrave is an equal opportunities employer. We encourage applications from diverse candidates. If we can make any accommodations to enable you to be the best version of yourself during the interview, please let us know.

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