Marketing Performance Optimisation Manager

About The Night Sky

The Night Sky was founded by Ciara, Eoin and Kevin in 2017 and we were the first mover in custom / personalised star constellation maps, which are printed on paper/canvas with optional frames. The business grew significantly in 18-months and in July 2021, we extended our product range to include jewellery, where customers are able to have personalised star constellations engraved on bracelets and pendants.

The Night Sky sells 100% direct to consumer online, and we've sold over 900k Night Skies in 171 countries, with the USA, Australia and UK making up our top markets, with 85% share of sales.

We've completed a full strategic and tactical review, with proven eCommerce growth consultancy, The Growth Foundation, which delivered a plan that sets an objective to double annual revenue within the next 3-years, and identified a number of key hires to deliver our plan, with this role being one of them.

This is a career-defining role; allowing the right candidate to make their mark, learn while doing, and work to propel The Night Sky into a household name, famous for producing premium products for millions of consumers.

Reporting to our Head of Performance Marketing, the Performance Optimisation Manager plays a crucial role in driving revenue growth and maximising return on ad spend / reducing customer acquisition costs for The Night Sky. This role sits at the intersection of brand, creative, and performance marketing, acting as the key liaison between internal teams and our external performance marketing agency.

Main Accountabilities include…

Agency Management: Develop and maintain a strong working relationship with the external performance marketing agency, ensuring clear communication, alignment on campaign objectives, and efficient execution of strategies across all platforms:

• Establish clear communication channels: Schedule regular meetings (weekly/bi-weekly) with the agency to discuss performance, upcoming campaigns, and any roadblocks. Utilise project management tools and shared documents to ensure transparency and efficient communication.
• Define clear objectives and KPIs: Collaborate with the agency and Head of Performance Marketing to set specific, measurable, achievable, relevant, and time-bound (SMART) goals for each campaign.
• Develop a strong understanding of the agency's processes and workflows: Familiarise yourself with their internal team structure, reporting methods, and campaign management tools.
• Provide constructive feedback and guidance: Regularly review campaign performance and provide the agency with actionable feedback.
• Foster a collaborative and trusting relationship: Build rapport with the agency team and encourage open communication.

Campaign & Creative Testing: Work closely with the agency/internal creative team to develop and execute a robust testing roadmap across all channels/platforms and website landing pages:

• Develop a comprehensive testing plan: Collaborate with agency/internal creative team to create a structured testing roadmap.
• Implement a rigorous testing methodology: Ensure A/B tests are conducted with statistical significance.
• Continuously iterate and refine: Based on test results, implement changes to campaigns and landing pages.
• Stay up-to-date with industry best practices: Research and experiment with new testing methodologies.
• Document and share learnings: Maintain a centralised repository of test results and insights.

Website Optimisation: Collaborate with internal brand and creative teams to ensure landing pages are optimised for conversions:

• Develop a deep understanding of the customer journey: Analyse user behaviour on the website.
• Communicate campaign objectives and target audiences.
• Provide specific recommendations for optimisation: Offer concrete suggestions for improving landing page elements.
• Conduct user testing: Gather feedback from real users on landing page design.
• Stay informed about UX/UI best practices.

Performance Analysis & Reporting: Monitor key performance indicators (KPIs) such as ROAS, conversion rates, and customer acquisition cost (CAC):

• Establish a clear reporting framework.
• Utilise analytics platforms effectively.
• Analyse data to identify trends and insights.
• Present findings in a clear and concise manner.
• Proactively identify areas for improvement.

Budget Management: Assist the Head of Performance Marketing in managing the performance marketing budget:

• Develop a strong understanding of the budget allocation process.
• Track spending and monitor budget pacing.
• Analyse ROI for each campaign and channel.
• Provide recommendations for budget optimisation.
• Stay informed about industry benchmarks.

This role is for you if you have:

• 3-5 years of experience in a performance marketing role, within an e-commerce / gifting environment.
• Proven track record of developing and executing successful digital marketing campaigns.
• Strong understanding of performance marketing principles and best practices.
• Experience with A/B testing and other optimisation techniques.
• Able to work in a high-performance environment and deliver against challenging deadlines.
• Willingness to learn new approaches and adapt to different working styles.
• Intellectual and emotional intelligence.
• You are independent and self-directed but able to work and lead a team.
• A quick learner who can process lots of information and prioritise action.
• Are passionate about The Night Sky and its potential.

Mid-Senior level

Full-time

Marketing and Analyst

Online and Mail Order Retail