Brand Activation Manager

2 weeks ago


Dublin, Dublin City, Ireland Principle Full time

This range is provided by Principle. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Direct message the job poster from Principle

Experienced Recruitment Leader | Specialist in Permanent & Contingent Staffing for Sales & Marketing, Legal, Accounting & Finance and Procurement |…

Premium Drinks. Global Brands. Local Impact.

Ready to take your activation skills across borders?

We're recruiting an Activation Manager for one of the world's leading premium spirits companies – a business with bold ambitions across tequila, whiskey, and rum, and a fast-growing presence in high-potential EMEA markets.

Reporting to regional leadership, you'll be responsible for shaping, adapting, and executing brand activations across six diverse markets, working closely with local distributors, global marketing, and cross-functional teams.

This role is about turning brand strategy into regional reality – building impactful toolkits, localising global campaigns, and driving commercially smart, consumer-led growth.

What You'll Be Doing:

  1. Lead trade and consumer activations across EMEA – from strategy to execution
  2. Localise global brand campaigns into compelling market-ready assets
  3. Build launch plans for innovations and new-to-market brands
  4. Manage distributor relationships, ensuring local plans align with global guidelines
  5. Track performance, manage budgets, and report ROI against KPIs
  6. Be the glue between commercial, brand, and activation teams – globally and locally

About You:

  1. 3+ years in Trade or Brand Activation (spirits, drinks, or similar FMCG ideal)
  2. Experience working with distributors and adapting campaigns for local execution
  3. Strong commercial mindset – comfortable prioritising efforts for ROI
  4. Excellent relationship builder – able to influence across functions and cultures
  5. Confident managing projects across multiple markets
  6. Willing and able to travel frequently across the EMEA region (50%+)

Why This Role?

This is a fantastic opportunity to join a business where global scale meets entrepreneurial energy. You'll work across a portfolio of premium, high-growth brands – in markets where there's still so much potential to unlock.

If you're a proactive, commercially-savvy activation marketer with a passion for brand-building across cultures, we'd love to hear from you.

Seniority level

Associate

Employment type

Full-time

Job function

Business Development and Marketing

Industries

Food and Beverage Services and Food and Beverage Manufacturing

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