CRM Manager

2 weeks ago

Dublin, Dublin City, Ireland TN Ireland Full time

Role: CRM Manager
Location: Dublin

We're looking for a CRM Manager to take ownership of multi-channel engagement strategies for our Republic of Ireland (ROI) market. You will be responsible for driving customer retention and engagement through email, SMS, and app campaigns, ensuring a seamless experience for our customers.

Reporting to the Senior CRM Manager and General Manager for ROI, you will be an integral part of the ROI Growth & Retention team. This is an exciting opportunity to make a significant impact in our first international market. While this role is based in Dublin, you must be willing to travel between the two locations at least three to four days per month.

What You'll Be Doing

  • Developing and implementing a localisation strategy for our CRM campaigns, ensuring they resonate with our ROI customers
  • Designing and delivering multi-channel campaigns (email, SMS, and app) using Braze, optimising for retention and engagement
  • Strategising and executing compelling A/B tests to enhance performance across customer lifecycle stages
  • Collaborating cross-functionally with teams in Growth, Product, Creative, Analytics, and Finance to drive best-in-class customer journey
  • Owning the ROI marketing calendar, ensuring timely execution of campaigns and lifecycle initiative
  • Analysing campaign performance, monitoring key metrics, and using insights to drive continuous improvement
  • Championing the needs of Irish consumers, leveraging insights to personalise customer communications and optimise engagement
  • Segmenting customers and using personalisation techniques to enhance targeting and campaign effectiveness

Who You Are

  • Experience in, and a deep understanding of, the ROI market is essential
  • Proficiency in Braze for executing and optimising multi-channel CRM campaigns
  • Strong understanding of email, push, and in-app channels, as well as HTML, A/B testing, segmentation, and personalisation (Liquid language and connected content)
  • A strategic and analytical mindset, with the ability to measure impact and drive continuous improvement
  • Strong project management skills, capable of handling multiple priorities in a fast-paced environment
  • A team player with excellent communication and collaboration skills, yet comfortable with autonomy and ownership
  • High attention to detail with a logical and efficiency-driven approach
  • A customer-centric marketer with a passion for creating engaging, high-impact communications
  • Awareness of CRM trends and best practices, with a drive to advocate for process improvements

Qualifications

  • Experience with Braze is a must for this role

Equal Opportunities

Whether it's creating diversity in our recipes or building new teams, we care about our people and the opportunities they have at Gousto. Across our business we lead with inclusivity and strive for equality in all we do; working hard to ensure Gousto is an environment where you can be totally yourself. Everyone is welcome and we're looking for applications from people of all backgrounds and experiences.

Excited but wondering if you tick every box? We recommend applying anyway so that we can review your profile . And, if you're in a job share, why not just apply as a pair.

If you have a disability that you're worried will affect you during the interview process, please let us know and we will do our best to help you feel comfortable.

We'd love it if you could submit your application online. If you require an alternative method of applying, please let us know.

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