Sr. Dir EMEA, Integrated Marketing

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

The EMEA Marketing team is comprised of 4 Major dedicated field teams and a centralized team who work collaboratively to strategise, plan and execute on pan-EMEA campaigns, partner marketing, and events in collaboration with both global and local field teams. This leadership role is pivotal to the success of marketing in EMEA and has huge opportunity for innovation and expansion.

• Lead a team of 17 marketing experts across EMEA providing coaching, mentorship and performance development.

  
  

• Bring to life the vision for the team and inspire and motivate your reports.

  
  

• Have ultimate responsibility for EMEA wide integrated campaigns, strategic events – including our World Forum and Summit Series and major 3rd party events, and partner marketing.

  
  

• Lead and transform EMEA campaign management from Brand to Demand to Loyalty to drive business results.

  
  

• Provide leadership and insights into how marketing campaigns, demand generation and events affect business growth (pipeline acceleration, ROI etc).

  
  

• Ensure that the resources match the company's goals and established commercial objectives for demand generation and pipeline acceleration.

  
  

• Have a data-driven and analytically-minded approach to drive customer acquisition, retention and account-building.

  
  

• Build capabilities to forecast trends and develop field strategies to meet them.

  
  

• Partner closely with regional sales leadership, area marketing heads and global marketing to translate regional business requirements into marketing strategies and campaign plans that deliver significant pipeline and revenue impact across products and geographies.

  
  

• Play a key role in telling the ServiceNow story as the company continues a pace of record setting growth in the EMEA region.

  
  

• Serve as a key partner in this growth by continuing to build ServiceNow's brand and footprint through effective event strategies, broader demand generation, pipeline development and sales enablement.

  
  

• Exceptional skills in world class B2B campaign marketing with a strong pipeline and revenue orientation

  
  

• Ability to lead with an AI-savvy mentality

  
  

• An inspirational people leader with the ability to bring a vision to life and motivate, coach and develop your team.

  
  

• Executive presence with the ability to break down silos within the organisation, partner with sales teams to meet aggressive growth targets and collaborate in a highly matrix structure.

  
  

• Experience navigating a fast-growing company striving towards market leadership in an evolving marketplace.

  
  

• Confident when operating in a highly ambiguous environment.

  
  

• Demonstrated success, track record and knowledge in all aspects of modern marketing including persona and segment marketing, digital acquisition, data & insights driven marketing.

  
  

• Ideally, experience working within enterprise / SaaS technology

  
  

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