Director of Sales and Marketing

4 weeks ago

Galway, Galway, Ireland Byrne Hotel Group Full time

Director of Sales & Marketing

Full-Time | Senior Leadership Position

The Byrne Hotel Group, is seeking a dynamic Director of Sales & Marketing to drive growth across our portfolio of unique properties. As a senior leader, you will shape our commercial strategy, elevate brand identity, and boost revenue from room sales, events, and corporate accounts.

Key Responsibilities

  • Develop and execute a strategic sales and marketing plan to grow market share.
  • Enhance each property's brand through targeted digital and traditional campaigns.
  • Drive room sales, wedding/event bookings, and corporate retention.
  • Collaborate with Revenue Management to optimize RevPAR, ADR, and occupancy.
  • Lead and inspire a sales and marketing team to achieve ambitious goals.
  • Build partnerships with local businesses, tourism boards, and corporate clients.
  • Oversee CRM, social media, SEO, and website strategies to increase direct bookings.

Who You Are
  • 7+ years of senior sales and marketing experience in hospitality or luxury sectors.
  • Proven track record in revenue growth, brand development, and team leadership.
  • Skilled in digital marketing, revenue management, and corporate sales.
  • Strong communicator, able to engage with stakeholders at all levels.
  • Knowledge of Irish/UK hospitality markets is a plus.
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