Social Media Specialist

Would you like to join an international team working to improve the future of healthcare? Do you want to enhance the lives of millions of people? Grifols is a global healthcare company that since 1909 has been working to improve the health and well-being of people around the world. We are leaders in plasma-derived medicines and transfusion medicine and develop, produce and market innovative medicines, solutions and services in more than 110 countries and regions.

At Grifols, we believe that diversity adds value to our business, our teams, and our culture. We are committed to equal employment opportunities that foster an inclusive environment.

POSITION SUMMARY:

We're looking for a hands-on and detail-oriented Social Media Specialist to support the execution and coordination of digital campaigns across our key social platforms. You will help bring to life strategic plans, collaborating closely with internal stakeholders and external partners to ensure smooth, on-time delivery of content that engages healthcare professionals (HCPs) and patients alike.

This role is ideal for someone with strong content management skills, an eye for optimization, and a passion for digital marketing execution within a regulated industry.

Hybrid Role: You will be required to work from the office at least one day per week, and in certain cases, additional days may be necessary for business needs.

KEY RESPONSIBILITIES

• Support the end-to-end execution of paid and organic social media campaigns, ensuring alignment with brand objectives, regulatory requirements, and platform best practices

• Work with brand teams to gather inputs, align on messaging, and confirm campaign goals and timelines

• Collaborate with creative teams and agencies to request assets, review drafts, and ensure timely delivery for platform deployment

• Prepare and submit content for approval through MLR platforms (e.g., Veeva), ensuring all required documents are in place and version control is maintained

• Monitor live campaigns, flagging performance issues or engagement spikes, and making real-time adjustments where needed

• Assist in the development and maintenance of the monthly content calendar across all platforms

• Support production of short-form content using Canva, Adobe tools, or AI tools (e.g., Synthesia for quick videos, ChatGPT for caption drafting)

• Maintain asset libraries and ensure consistent naming, version control, and tagging

• Stay current on platform changes and assist in maintaining best practice guidelines for internal use

• Track key metrics such as engagement, impressions, CTR, and conversions using native platform dashboards or Google Analytics

• Assist in compiling monthly and campaign wrap-up reports with visuals, KPIs, and actionable observations

• Proactively share observations or quick wins (e.g., best performing formats, top-performing copy) with the Digital Strategy Manager

• Conduct regular social listening to monitor sentiment, brand perception, industry conversations, and competitor activity.

• Identify trends and emerging topics to inform content strategy and uncover opportunities for proactive engagement.

Knowledge & Skills

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field

• 5+ years of experience in social media execution, preferably in healthcare, pharma, or another regulated environment

• Solid understanding of major platforms (LinkedIn, YouTube, Facebook, Instagram, X), including ad specs and format requirements

• Hands-on experience scheduling and publishing content via tools like Sprinklr, Hootsuite, or Meta Business Suite

• Familiarity with MLR approval systems such as Veeva or similar

• Proficiency in Canva and basic Adobe tools; video editing experience a plus

• Detail-oriented with excellent organizational skills and ability to juggle multiple timelines

• Comfortable using UTM parameters, working with performance dashboards, and reporting on campaign effectiveness

• Collaborative and proactive with strong communication skills

• Familiarity with digital marketing tactics like SEO, paid search, programmatic, display, and email marketing is a plus.

Qualifications

• Bachelor's Degree in Marketing, Communications, or similar

• Other European language a plus (preferably Spanish or German)

• Google Analytics Certification is a plus

Our Benefits Include:

• Mostly Remote

• Highly competitive salary

• Group pension scheme - Contribution rates up to 7%

• Private Medical Insurance for the employee

• Ongoing opportunities for career development in a rapidly expanding work environment

• Succession planning and internal promotions

• Education allowance

• Wellness activities - Social activities eg. Golf, Padel, Summer Events

We understand that self-doubt can hold talented individuals back from applying for opportunities. We encourage everyone who meets the qualifications to apply – we're excited to hear from you.

#LI-FD1

Location: Grange Castle International Business Park, Grange, Co. Dublin, D22 K2R3 (https://www.google.com/maps/place//data=4m23m11s0x486773bd46855f9f:0xbe0e9ad7159de122?sa=X&ved=1t:8290&ictx=111)

Learn more about Grifols

Req ID: 532595

Type: Regular Full-Time

Job Category: