Marketing Manager

Overview

All About is not just another beverage brand. We're Ireland's fastest-growing functional drinks brand, with Ireland's only carbon-neutral brewery. We're deeply passionate about delivering top-quality kombucha and live soda that delights taste buds and supports a healthy lifestyle, all while being kind to the planet.

We're a small, dynamic team with exciting new product launches, brand collaborations, retail partnerships and events coming up this year. We're looking for a Marketing Manager to lead our marketing function and support the next stage of growth.

Please apply via the Indeed link to ensure your application is seen:

Job Title: Marketing Manager

Type: Monday to Friday

Expected hours: 37.5 Hours per week

Pay: Competitive Salary (based on experience)

Company: All About

Role Overview:

As Marketing Manager, you'll be at the helm of our brand's marketing strategy. You'll oversee every aspect of our marketing function, including developing and executing our marketing strategy, ensuring marketing goals and KPIs are met, and managing our agile internal marketing team and external agencies, creators and designers who support our marketing division. The role will include both our e-commerce and retail business.

Responsibilities

• Manage the annual marketing strategy planning, including key campaigns, budgets, KPI's and goals
• Manage the monthly marketing strategy meeting with our team, ensuring a cohesive delivery of our strategy across all channels: social, email, paid advertising, events etc.
• Manage the marketing budget and marketing performance, reporting to our finance department and founders
• Lead, mentor, and inspire a small marketing team, fostering a culture of creativity, innovation, and continuous improvement
• Collaborate cross-functionally with operations and product teams to ensure marketing efforts are aligned with product availability, seasonal launches, and overall business goals

Campaign Management

• Project manage multi-channel marketing campaigns, including new product launches, product collaborations, limited editions and lots more
• Develop the messaging and visuals for campaigns, ensuring consistency and a high standard of execution across channels whilst working with multiple team members and external partners (agencies and freelancers)
• Ensure all team members are delivering on responsibilities as part of campaigns
• Develop and execute targeted email campaigns to engage our email audience and drive conversion
• Collaborate with our paid ads agency to manage robust campaigns across social media and search
• Track and measure the effectiveness of our marketing campaigns across all channels, feeding back performance highlights to other departments, including management and finance departments

Website and E-commerce

• Manage and optimise our Shopify store content to drive conversion, improve UX, and streamline the purchase process
• Monitor eCommerce sales, including subscriptions and limited edition sales
• Leverage analytics tools to uncover insights and inform our product, marketing and sales strategies
• Update website content in line with new product launches or special editions
• Manage relationship with digital ad agencies to drive performance from paid ads

Brand Building & Content Strategy

• Be the Brand Guardian - live and breathe our brand guidelines, mission and purpose and ensure consistency of this across all communications activities
• Oversee the creation and curation of engaging, on-brand marketing content that resonates with consumers and conveys our mission
• Maintain consistent brand voice and messaging across all platforms, ensuring our story is clear, compelling, and memorable.

Retail Marketing

• Support our sales teams with retail marketing collateral, including POS, retail pitch decks etc

Qualifications & Experience

• Proven track record in a marketing role, ideally within e-commerce or a fast-growing start-up or digital brand
• A strategic and solutions focussed attitude. Must be able to develop and articulate a clear strategy, using data and insights where available
• Strong communication who can manage 3rd party providers
• Strong storytelling skills, with the ability to resonate with a health-conscious, eco-minded audience
• A creative thinker who can confidently and informatively brief on creative projects or critique creative work
• Comfortable working in a small, entrepreneurial environment
• Hands-on experience with Shopify, email marketing platforms (such as Klaviyo), and targeted ad campaigns (Facebook Ads, Google Ads, etc.)
• Understanding of SEO, SEM, CRO

What We Offer

• Competitive salary and bonus opportunities tied to performance metrics
• Flexibility to work remotely, with periodic team meet-ups in Galway
• The chance to shape and grow a mission-driven brand that is growing rapidly, making a tangible impact on our customers' well-being
• A supportive, passionate team that values creativity, collaboration, and sustainable growth

How to Apply

If you're excited about putting your e-commerce expertise and data-driven approach to work in a fast-paced, mission-focused environment, we'd love to hear from you.

Please apply via the Indeed link to ensure your application is seen:

If you can\'t apply via Indeed then send your CV, a brief cover letter highlighting your relevant experience, and any portfolio links to

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