Senior Manager Research

2 weeks ago


Dublin, Dublin City, Ireland Sigmar Recruitment Full time

Sigmar are exclusively partnered with a leading global firm seeking a Senior Manager to join their team.

This is a dynamic new position where customer and market insights drive strategic and commercial decision-making.

You will work across various brands and products, and collaborate with multiple teams such as Marketing, Propositions, Consumer, CX, and B2B.

Responsibilities:

  • Lead continuous and ad-hoc market research programs from problem definition to final insights.
  • Ensure customer insights are central to all commercial decision-making, participating in brand, channel, and commercial strategy discussions.
  • Stay open to new research and analytical techniques, constantly aiming to elevate the insights quality.
  • Specialize in brand and advertising tracking, partnering with advertising and media partners to deliver insights and report on marketing campaign performance.
  • Manage the econometrics program to measure the impact of media, price, and promotions on sales, ensuring quality insights and actionable results.
  • Provide commercial insights, evaluation, and reporting to the leadership team, including market forecasting for strategic planning.
  • Identify new market insights, scope, build, and deliver them to the business.
  • Lead quarterly business reviews and insights presentations for future commercial planning.
  • Maintain high standards in market research and econometrics through strong agency relationships.

What Skills You Need:

  • 10+ years of experience in market research, econometrics, and strategic insights.
  • Strong stakeholder management skills up to board level.
  • Ability to present insights clearly and simply to board level, ensuring actionable conclusions.
  • Proficiency in qualitative and quantitative research techniques, sampling theory, methodologies, and questionnaire design.
  • Expertise in econometric modelling and advanced analytics.
  • Strong analytical skills with the ability to draw conclusions from various data sources.
  • Excellent planning, organization, and communication skills.
  • Self-starter with attention to detail and initiative.
  • Natural curiosity and passion for understanding the market, consumer behaviour, and customers.
  • Strategic thinker with strong interpersonal skills and the ability to work cross-functionally.
  • Ability to explain and interpret information with reference to business impact in the short and long term.
  • Experience in an agile working environment is beneficial.
Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Research and Strategy/Planning

Industries

Utilities and Telecommunications

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