Senior Manager Research
2 weeks ago
Sigmar are exclusively partnered with a leading global firm seeking a Senior Manager to join their team.
This is a dynamic new position where customer and market insights drive strategic and commercial decision-making.
You will work across various brands and products, and collaborate with multiple teams such as Marketing, Propositions, Consumer, CX, and B2B.
Responsibilities:
- Lead continuous and ad-hoc market research programs from problem definition to final insights.
- Ensure customer insights are central to all commercial decision-making, participating in brand, channel, and commercial strategy discussions.
- Stay open to new research and analytical techniques, constantly aiming to elevate the insights quality.
- Specialize in brand and advertising tracking, partnering with advertising and media partners to deliver insights and report on marketing campaign performance.
- Manage the econometrics program to measure the impact of media, price, and promotions on sales, ensuring quality insights and actionable results.
- Provide commercial insights, evaluation, and reporting to the leadership team, including market forecasting for strategic planning.
- Identify new market insights, scope, build, and deliver them to the business.
- Lead quarterly business reviews and insights presentations for future commercial planning.
- Maintain high standards in market research and econometrics through strong agency relationships.
What Skills You Need:
- 10+ years of experience in market research, econometrics, and strategic insights.
- Strong stakeholder management skills up to board level.
- Ability to present insights clearly and simply to board level, ensuring actionable conclusions.
- Proficiency in qualitative and quantitative research techniques, sampling theory, methodologies, and questionnaire design.
- Expertise in econometric modelling and advanced analytics.
- Strong analytical skills with the ability to draw conclusions from various data sources.
- Excellent planning, organization, and communication skills.
- Self-starter with attention to detail and initiative.
- Natural curiosity and passion for understanding the market, consumer behaviour, and customers.
- Strategic thinker with strong interpersonal skills and the ability to work cross-functionally.
- Ability to explain and interpret information with reference to business impact in the short and long term.
- Experience in an agile working environment is beneficial.
Mid-Senior level
Employment typeFull-time
Job functionResearch and Strategy/Planning
IndustriesUtilities and Telecommunications
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