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Content Marketing Manager

1 month ago

Dublin, Dublin City, Ireland ESW Full time

Join to apply for the Content Marketing Manager role at ESW

Join to apply for the Content Marketing Manager role at ESW

The Opportunity

ESW seeks a highly creative Content Marketing Manager to lead all aspects of both strategy and execution of our content marketing efforts. This is a key role within our Marketing team, responsible for crafting compelling content that strengthens our brand, drives engagement across channels, and supports business growth.

The Opportunity

ESW seeks a highly creative Content Marketing Manager to lead all aspects of both strategy and execution of our content marketing efforts. This is a key role within our Marketing team, responsible for crafting compelling content that strengthens our brand, drives engagement across channels, and supports business growth.

Responsibilities

  • Content Strategy & Planning: Own the content calendar and strategy aligned to our business goals and target audience. Craft compelling content across the full funnel—awareness to decision.
  • Brand Voice: Collaborate with the Director of Brand and content to build a distinctive brand voice that guides all Marketing team activities across various functions.
  • Content Creation & Management: Write and produce high-quality content including whitepapers, case studies, blog posts, landing pages, website copy, sales enablement collateral, infographics, video scripts, and more.
  • Collaborate with internal subject matter experts, external vendors and design to bring content to life.
  • Support Talent Acquisition team with employer branding initiatives.
  • SEO & Performance: Optimize all content for SEO and work closely with demand generation to ensure content supports lead generation and conversion goals.
  • Thought Leadership: Build our brand voice as a leader in cross-border ecommerce by crafting authoritative, forward-thinking content for enterprise audiences.
  • Social media: Manage our social media calendar and content, and work with colleagues across Marketing to ensure key themes and messages are promoted regularly: thought leadership content, events announcements and campaigns, corporate awareness, employer brand, and more.
  • PR support: Work with external PR firms to ensure coverage of ESW's execs, important announcements, and thought leadership position.
  • Campaign Support: Partner with product marketing, growth marketing, and sales to support go-to-market launches, ABM programs, and integrated campaigns.
  • Analytics & Optimization: Measure content performance across channels, using insights to improve relevance, engagement, and conversion.

Requirements
  • 6+ years' experience crafting effective content in a growing B2B SaaS or tech organisation.
  • Superior writing and editing ability. Highly creative with a strong interest in storytelling and persuasion.
  • Self-motivated, independent and strong stakeholder management skills. Adept at working with executives and other colleagues to tell ESW's story.
  • Strong presentation skills.
  • Proficient in SEO tools and principles, the generative AI landscape, and standard methodologies for social media.
  • Vendor management, ability to increase the output and impact of support vendors across a number of functions.
  • Bachelor's degree or equivalent experience in Communications, Journalism, English Literature, Marketing, or a related field.
  • Native-level proficiency in written and spoken English. Excellent grammar, spelling, and punctuation. Understanding of the standard conventions of British and American English.

About ESW

Our purpose is simple: to create moments that matter between people and the brands they cherish. We enable brands to expand their global reach, facilitating simple and seamless ecommerce experiences for consumers worldwide. Through our integration solutions, we deliver a complete international checkout experience, including local duties, taxes, fulfilment, delivery management, and global returns and payment processing capabilities.

Guided by our values—Own It, Champion Simplicity, Win as One, and Debate then Commit—we strive to foster innovation, accountability, and teamwork, creating solutions that inspire trust and drive impactful results.

Why join us?
  • Competitive salary and benefits: Your financial well being is important to us. Join ESW and experience the satisfaction of being rewarded for your hard work, dedication and commitment.
  • Professional and personal development: Find your spark and leave your mark. We will ensure your talent is nurtured and cultivated for growth and success throughout your career with ESW.
  • Hybrid Working: Our Hybrid Working Model empowers you to embrace the flexibility of hybrid working and enjoy the best of office and remote work.
  • Diversity, Belonging & Inclusion: When we win, we win together. You'll be part of a culture that values every individual for who they are, fostering an environment where uniqueness is encouraged.

ESW is an equal opportunity employer, and we're proud of our ongoing efforts to foster diversity, equity, & inclusion in the workplace. Individuals seeking employment and employees at ESW are considered without regard to race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, disability, military or veteran status, or any other characteristic protected by applicable law.

If you require any reasonable accommodations or adjustments throughout the hiring process, please let us know. We are dedicated to ensuring equal access and opportunity for all candidates.

Seniority level
  • Seniority levelMid-Senior level
Employment type
  • Employment typeFull-time
Job function
  • Job functionMarketing and Sales
  • IndustriesSoftware Development

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