Field Marketing Specialist

Join to apply for the Field Marketing Specialist - EMEA role at Tines

Join to apply for the Field Marketing Specialist - EMEA role at Tines

Founded in 2018 with co-headquarters in Dublin and Boston, Tines powers some of the world's most important workflows. Our orchestration, automation, and AI platform enables businesses to operate more effectively, mitigate risk, reduce tech debt, and focus on high-impact work.

Tines serves a diverse range of customers, from startups to public companies, including Canva, Databricks, Elastic, Kayak, Intercom, and McKesson. As an integrator across the entire tech stack, Tines connects with any API-enabled service. This flexibility enables our customers to achieve their highest-priority goals faster. And because Tines is secure and private by design, it's popular with security, IT and other security-focused teams.

At Tines, we're driven by our values of Simplicity, Speed, and Soundness. We're committed to delivering exceptional customer experiences while fostering a company culture that nurtures individual curiosity, growth, and integrity. We're excited about what's next, and we're looking for others to join us on our journey.

Job Summary

We're looking for a driven and detail-oriented Field Marketing Specialist - EMEA to join our growing global marketing team. Reporting to the Marketing Manager for EMEA & APAC, you'll play a pivotal role in building and executing regional campaigns that drive brand awareness, generate pipeline, and fuel international growth. You'll work cross-functionally with regional GTM teams, along with the wider marketing org across demand gen, content, and customer marketing teams to deliver impactful programs tailored to regional-specific audiences. This is an exciting opportunity for someone who thrives in a fast-paced, high-growth environment and wants to make a tangible impact on global expansion at Tines.

What You Will Be Doing

• Plan, build, and execute integrated regional marketing programs across EMEA and APAC, including webinars, digital campaigns, partner co-marketing, field events, and content syndication.
• Work in close alignment with Sales, Global Demand Generation, and Partnerships to support regional pipeline growth and brand development.
• Localise global campaigns and messaging to align with regional nuances, buyer personas, and market maturity levels.
• Research and evaluate regional opportunities such as third-party events, sponsorships, media partnerships, and activations that support business objectives.
• Partner with content and product marketing teams to ensure campaign messaging and assets are relevant, compelling, and regionally appropriate.
• Build and execute audience-focused field and digital events, including third-party sponsorships, executive roundtables, roadshows, and workshops.
• Collaborate with external vendors, venues, and agency partners to manage event logistics, contracts, timelines, and budgets.
• Maintain and elevate the regional marketing campaign calendar, track budget usage, and report on performance metrics such as MQLs, influenced pipeline, and ROI.
• Partner with sales development to ensure effective lead handoff, follow-up, and reporting from marketing programs.
• Support large-scale global events and brand campaigns with localized execution and logistics.
• Continuously identify opportunities to improve processes, streamline execution, and elevate the regional marketing playbook.
• Stay current with trends in global and regional B2B marketing, including emerging technologies and evolving buyer behaviours.

What You Bring With You

• 3+ years of experience in B2B marketing, ideally within the SaaS or tech industry, with a focus on regional or international marketing programs within EMEA.
• Understanding of EMEA and how to tailor marketing efforts across different regions and cultures.
• Demonstrated success in executing integrated marketing programs and events that drive awareness, demand, and pipeline.
• Experience collaborating closely with sales, partnerships, and cross-functional marketing teams to align goals and drive execution.
• Proven ability to localise global campaigns for different geographies, ensuring cultural relevance and resonance with target audiences.
• Familiarity of working with channel and tech alliance partners on co-marketing campaigns and events.
• Data-driven mindset with the ability to measure marketing impact, optimise performance, and communicate results to stakeholders.
• Strong project management, multitasking, and organisational skills — you can juggle multiple initiatives across time zones with ease.
• Excellent written and verbal communication skills, with a sharp eye for detail and tone.
• A proactive, self-starter attitude — you take initiative, solve problems, and get things done independently.
• Creative and adaptable — you can pivot quickly and bring new ideas to the table.
• Passion for global marketing and curiosity about how technology shapes customer behaviour across regions.
• Willingness to travel across regions for event support, as needed (up to 25%).

At Tines, we're all about trying new things and taking the leap. If you're second-guessing your application, we hope you'll trust your gut and take the leap too Applying for a new job isn't always easy, especially if you're thinking of a career pivot – but we're big believers in learning and growth here at Tines, so you've nothing to worry about. A variety of experience, perspectives, and voices makes us the company we are. We'd love to hear from you.

Tines provides equal employment opportunities to all employees and applicants for employment without regard to sex, race, colour, ethnic or social origin, genetic features, language, religion or belief, political or any other opinion, membership of a national minority, property, birth, disability, age or sexual orientation.

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Seniority level

• Seniority levelMid-Senior level

Employment type

• Employment typeFull-time

Job function

• Job functionMarketing and Sales
• IndustriesSoftware Development

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