Marketing Brand Manager

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Join RSA and make a difference every day.

Whether you are just beginning your career or looking to take the next progressive step in your journey, RSA Insurance is an organization where you can be yourself, learn and develop and a place where your ideas and contributions matter.

With offices in Belfast, Galway, and Dublin, we have embraced hybrid work empowering our people to work flexibly and to suit their individual needs, which enables them to deliver great service to the customers we look after every day. Our Dublin office is also home to our sister-company 123.ie.

At RSA and 123.ie we empower our customers to make a difference in their lives. And the same goes for our employees. We are proud to have 32 different nationalities represented in our workforce. Our diverse customer base benefits from the diverse perspectives of our teams that serve them, solving complex problems with creative ideas.

As proud member of the Intact family, we're part of something bigger with a presence in North America, the UK, and Europe. Our business has grown organically and through acquisitions to over $21 billion of total annual premiums.

We want you to thrive and grow with us – and we'll give you all the tools, flexibility and learning opportunities you need to do it.

And, if you bring your best, then we promise to give you, our best.

Culture and Community

RSA is a purpose-driven business – our purpose is to 'help people, businesses, and society prosper in good times, and be resilient in bad times'.

We do that by living our values – Integrity, Respect, Customer-driven, Excellence, and Generosity – in everything that we do.

We provide an open and honest workplace – where everybody contributes, and every view is listened-to and respected.

Generosity is in our DNA and is the value that guides and enables our people to help others, protect the environment and make our communities more resilient. It drives our efforts to care for people and to give our time, financial resources and talent. We're also committed to helping society adapt to a changing climate taking reasonable care to ensure that our business activities are conducted in an environmentally sustainable manner.

Our stats don't lie… in our annual engagement survey

87% of our people celebrate the diversity in their teams and the wider company

90% of our people feel safe to speak up and share if they've made a mistake

91% of our people feel valued and respected by leadership

89% of our people are benefiting and thriving through our hybrid working model

Brand Manager - Fixed Term Contract

Come join us in RSA Insurance & 123.ie. You will join a dynamic, fun, fast paced team that will support you and take your career to the next level. The Brand Manager role involves managing the delivery of a range of marketing communications projects and activities for both 123.ie & RSA Insurance Ireland.

You'll be responsible for a variety of communications including Campaigns, Sponsorship Activation, Lifecycle Management including DM, CMS management for 123.ie & RSA updates, Go to Market plans and execution, B2B broker engagement and communications.

You will manage external agencies, work with marketing and business colleagues, and coach marketing colleagues, to ensure effective delivery.123.ie and RSA is a fun place to work so if you feel you can roll up your sleeves and get some of the best experience of your career than this role is for you.

Key Responsibilities

B2C (123.ie)

• ATL communications: Management of creative development for TV, Radio & Outdoor campaigns that boost brand awareness and customer experience.
• Agency management and experience with brand shoots. working with third party suppliers to lead campaigns for the brand. Manage creative agency relationship, from briefing through to execution
• Manage 123.ie's sponsorship portfolio, including high-profile partnerships like Athletics Ireland, ensuring maximum brand exposure and engagement.
• Activate the sponsorship, both within the business and externally to ensure maximum exposure and deliverables are met, support team with brand ambassadors
• Product marketing support for in life & new propositions and products.
• Lifecycle communications support: 123.ie have over 30 journeys for a variety of products. You will be required to manage brand consistency and tone of voice across all communications.
• Support direct reports on social media activation and brand communications.
• Support of 123.ie creative and implementation of brand assets.
• Brand Guardian, speaking up for the 123.ie brand
• CMS Updates for 123.ie as required (product pages, landing pages etc). Supporting direct reports on CMS updates.
• Support direct reports on rewards program and activation.

B2B (RSA Insurance Ireland)

• Website owner, support team and the wider business on CMS management and content updates for RSA website and supporting other teams on business upgrades and support.
• Broker Communications, collaborate with Engagement team on comms and broker support including newsletter and business updates.
• In depth knowledge of the RSA brand and providing guidance on branding to both
• Support Marketing Executive with broker communications and website updates and other sales support tasks.
• Work with Public Affairs team to support CRS campaigns to help communicate to a wider audience both internally and externally.
• Support business on social media updates on LinkedIn channel.

Skills and Experience Required:

• 5+ years' experience in integrated marketing roles
• Strong brand strategy and creative development skills
• Proven experience managing and developing direct reports
• Senior stakeholder management and influencing skills
• Ability to operate at both strategic and executional levels
• Experience managing agencies across creative, media and production
• Excellent communicator with ability to influence cross-functional teams
• A keen sense for great customer experience
• Excellent attention-to-detail
• A great team-player

RSA Insurance Ireland DAC and its affiliate companies consider applicants on the basis of qualifications and without regard to race, colour, religion, sex, national origin, age, marital or veteran status, sexual orientation, disability or any other legally protected status.

Seniority level

• Seniority levelMid-Senior level

Employment type

• Employment typeContract

Job function

• Job functionMarketing, Art/Creative, and Product Management
• IndustriesMarketing Services and Financial Services

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