Digital Marketing Executive

6 days ago

Kilkenny Co Kilkenny, Ireland Abrivia Full time

Digital Marketing Executive Kilkenny - Hybrid Market-Leading B2B & E-Commerce Brand Are you a data-driven and creative digital marketer looking to take the next step in your career? Do you thrive in a fast-paced environment, where you can enhance brand visibility, optimise digital channels, and drive engagement? Our client, a market leader in premium home and bathroom solutions, is seeking a Digital Marketing Executive to join their team. With a strong presence in the UK, Ireland, and France, they are known for their cutting-edge products and customer-centric approach. This hybrid role (3 days in the Kilkenny office, 2 days remote) offers an exciting opportunity to manage digital campaigns, optimise website performance, and collaborate with cross-functional teams to elevate the brand's online presence. Please note: This role will be based in office fully during the first 3-6 months. What You'll Be Doing: Website Management - Maintain and enhance the company's three websites to ensure brand consistency and seamless user experience. SEO & PPC - Implement best practices to increase organic traffic, improve conversion rates, and manage paid advertising campaigns. Digital Strategy & Execution - Develop, implement, and monitor data-driven multi-channel digital marketing campaigns that align with brand objectives. Performance Analytics - Track key performance metrics (website traffic, engagement, conversions) and provide monthly reports to measure campaign effectiveness. Collaboration - Work closely with the marketing, sales, and new product teams to ensure alignment between digital content and overall marketing strategies. E-Commerce & UX Optimisation - Enhance site functionality and improve the user experience through collaboration with web developers and designers. What We're Looking For: 3-5 years of proven experience in digital marketing, ideally in a B2B or e-commerce environment. Strong knowledge of SEO, PPC, CRO, and email marketing, with a track record of driving results. Experience using tools such as Google GA4, Tag Manager, Merchant Centre, AdWords, Looker Studio, Hotjar, and Mailchimp. Highly analytical and commercially minded, with the ability to interpret data and optimise digital performance. Excellent organisation and multitasking skills, with a keen attention to detail. Strong communication and content creation skills to craft compelling digital campaigns. A degree in Marketing or a related field. Willingness to travel occasionally to the UK, France, Germany and other markets as required (low frequency). What's in It for You? Competitive salary & benefits package. Hybrid working - flexibility to balance remote and in-office collaboration. Career growth - join a company that values innovation and invests in its people. Impactful role - contribute to high-visibility digital marketing initiatives in a well-established and growing organisation. If this role aligns with your skills and ambitions, please send your CV to Marty Caskey at Abrivia Recruitment. All applications will be handled in strict confidence. Skills: Digital Campaign Specialist Digital Marketing Executive Campaign Specialist PPC SEO Google Analytics Google Ads Benefits: Attractive Package + Hybrid Working

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