Marketing Manager Communications, White Claw

2 weeks ago

Ireland The Mark Anthony Group Full time
Marketing Manager Communications, White Claw - Global

Job Category: Global Brand Management

Requisition Number: GLOBA004627

Apply now

  • Posted : March 1, 2024
  • Full-Time
Locations

Showing 1 location

Dublin 4, DUB D04WN59, IRL

Description About us

Mark Anthony Brands International (MABIUC) is a leading multinational alcohol beverage business, known for successful brands such as White Claw, Glendalough Whiskey & Gin, Bearface, Mike's Hard Lemonade, and many more

We develop and market a wide variety of alcohol brands ranging from premium spirits to Ready to Drink (RTDs) beverages. Sales of our U.S. focused brands total more than 85m cases per annum through our US affiliate Mark Anthony Brands Inc., the fastest growing major beer co. in the United States. Our Canadian affiliate Mark Anthony Wines & Spirits, Canada’s largest premium wine, beer and spirit distributor, offers a combination of our proprietary brands, as well as some of the leading international wine, spirit and beer brands. MABIUC is also in the process of developing new markets for our fast-growing brand portfolio, through a direct distribution model as well as indirectly through some of the world’s leading beverage marketing and distribution companies.

At MABIUC we hire passionate people because nothing great is done without passion. We trust those closest to the work to do what’s right, to act like an owner.

We are growing a lasting legacy, where people come first.

Location

This role is based out of our Dublin Office. We love our office and the setting it provides for celebration and collaboration. But we also appreciate the opportunity to work remotely can energize you too, so we do offer flexible arrangements

What you’ll do

As our new Marketing Manager, Communications for White Claw as part of our Global Brand Team, you will be responsible for driving the development and execution of a comprehensive, culture-transcending communication strategy, with a primary focus on the North America markets, working collaboratively to ensure campaign translation, creative optimization, and impact across multiple regions.

Additional key responsibilities include:
  • Support the development and execution of global brand campaigns and activations for White Claw.
  • Work with the Global Communications and Insights team to control foundational brand strategy and guide global adaptation and go-to-market approaches based on local needs and market development stage.
  • Lead the disruption of the alcohol market by developing "voltage communications" that create conversations and consumer reactions, projecting a relevant brand point of view in each international market.
  • Embrace a data-first mindset, continually evolve work through testing and learning in real-time, and adjust messaging and creative to drive performance metrics across geographies.
  • Stay closely attuned to emerging trends and culture in relevant markets to ensure White Claw remains engaging and relevant with its communication approach.
  • Collaborate with leaders from various teams, including Local Marketing, Cultural Marketing, Insights, Digital Center of Excellence, and Innovation, to create integrated communications programs that make a significant impact and become part of the cultural conversation
  • Delivery of North America 360 through the line Campaigns, as well as Playbooks and Toolkits OTIF bi-annually to markets
What you’ll bring
  • Bachelor’s Degree in Business, Marketing, Commerce or related field.
  • 8+ years’ experience driving large-scale global marketing programs for world-class and well-loved consumer brands within the FMCG, CPG, or alcohol beverage industry.
  • Experience of working at consumer brands, at creative agencies or consultancies.
  • Proven ability to manage and lead teams toward common goals.
  • Experience of large-scale campaigns, but also community and social-first thinking.
  • US or North American market experience is an advantage.
Who you are
  • A deep understanding of the business landscape combined with an ability to adapt rapidly to new sectors and evolving company demands.
  • Strong collaboration, teamwork and relationship building skills across multiple levels and functions in on organization.
  • Sophisticated organization skills including the ability to prioritize and manage multiple projects.
  • Have a positive, proactive ‘can do’ attitude and a ambitiously curious mindset to be best in your craft.
  • Self-motivated with a sound sense of ownership and accountability.
  • Excellent communicator, compelling storyteller.
  • Excellent problem-solving and project management skills.
  • Result driven and can handle ambiguity and thrives without a set playbook.

We thank all candidates for their curiosity about MABIUC and we will get in touch with those candidates that are under consideration. If you are contacted for an interview and require accommodation during the recruitment process, please contact your recruiter.

________________________________________________________________________

At MABIUC, we live by our 5 Core Values every day: Sense of Urgency

Our business moves fast and so do we. We understand the power of now. We have relentless drive and believe if it can be done, we’re the ones who will do it first.

Authenticity

We need to stay real because our brands, our stories and our culture must remain genuine to thrive. When we have the best intentions for all, we create space to be our whole selves and do great things together.

Our lives are complicated enough. So why use 50 words when you can use 5? We thrive in ambiguity and change, but we also know how to translate our goals into simple explanations and actions.

Humility

Egos distract us. When we’re humble, we’re open to listen, take feedback and change direction quickly. We’re here for each other, and together we do great things.

Trust

We respect and rely on each other. Trust is the backbone of our relationships, and we work hard not to break it. This level of trust allows us to be all-in and take comfort in the support of our teams.

________________________________________________________________________

Mark Anthony Brands is an equal opportunity employer. We encourage applications from individuals of all backgrounds who are eligible to work in the Republic of Ireland.

#J-18808-Ljbffr

  • Marketing Manager Communications, White Claw

    2 weeks ago

    Ireland Mike’s Hard Lemonade Co. Full time

    Global Marketing Manager, Communications - White Claw Job Category: Global Brand Management Requisition Number: GLOBA004628 Apply now Posted : February 28, 2024 Full-Time Locations Showing 1 location Dublin 4, DUB D04WN59, IRL Description About us Mark Anthony Brands International (MABIUC) is a leading multinational alcohol beverage...

  • Social Media

    2 weeks ago

    Ireland The Mark Anthony Group Full time

    Social Media & Digital Marketing Manager, White Claw - Global Job Category: Global Brand Management Requisition Number: SOCIA004629 Apply now Posted : February 29, 2024 Full-Time Locations Showing 1 location Dublin 4, DUB D04WN59, IRL Description About us Mark Anthony Brands International (MABIUC) is a leading multinational alcohol...

  • Global Finance Manager, Marketing

    2 weeks ago

    Ireland Mike’s Hard Lemonade Co Full time

    Mark Anthony Brands International (MABIUC) is a leading multinational alcohol beverage business, known for successful brands such as White Claw, Glendalough Whiskey & Gin, Bearface, Mike's Hard Lemonade, and many more! We develop and market a wide variety of alcohol brands ranging from premium spirits to Ready to Drink (RTDs) beverages. Sales of our...

  • Project Design Engineer

    2 months ago

    Ireland Fingleton White & Co Full time

    Fingleton White Galway Ireland Engineer Hybrid Company Description Fingleton White provide multidiscipline engineering services for the energy industry. We provide a full range of design, construction and commissioning services and are active across many sectors including Renewables, Gas Networks, Water, Energy & Utilities, and Asset Management. The...

  • Project Design Engineer

    2 months ago

    Ireland Fingleton White & Co Full time

    Fingleton White Cork Ireland Engineer Hybrid Company Description Fingleton White provide multidiscipline engineering services for the energy industry. We provide a full range of design, construction and commissioning services and are active across many sectors including Renewables, Gas Networks, Water, Energy & Utilities, and Asset Management. The company...

  • Marketing and Communications Manager

    4 weeks ago

    Ireland On Think Tanks - Independent Research, Ideas and Advice Full time

    Salary GBP 30,000 to GBP37,000 depending on experience OTT is looking for a Marketing and Communications Manager to lead and implement our marketing and communications strategy and plans for the organisation and main areas of work. About OTT OTT is a Southern-led global consultancy and platform for change. We support and strengthen the work of research...

  • Digital Engagement Specialist

    2 weeks ago

    Ireland Mike’s Hard Lemonade Co Full time

    Mark Anthony Brands International (MABIUC) is a leading multinational alcohol beverage business, known for successful brands such as White Claw, Glendalough Whiskey & Gin, Bearface, Mike's Hard Lemonade, and many more. We develop and market a wide variety of alcohol brands ranging from premium spirits to Ready to Drink (RTDs) beverages. Sales of our...

  • Digital Engagement Specialist

    2 weeks ago

    Ireland Mark Anthony Brands International Unlimi Full time

    Ireland Penthouse, Donnybrook House, Dublin 4, DUB D04WN59, IRL Ireland Penthouse, Donnybrook House, Dublin 4, DUB D04WN59, IRL Mark Anthony Brands International (MABIUC) is a leading multinational alcohol beverage business, known for successful brands such as White Claw, Glendalough Whiskey & Gin, Bearface, Mike's Hard Lemonade, and many...

  • Postdoctoral Researcher in Economics of Carbon and Biodiversity Markets

    2 weeks ago

    Ireland Findauniversity Ltd. Full time

    Postdoctoral Researcher in Economics of Carbon and Biodiversity Markets Trinity Business School, Trinity College Dublin Farmland sustainability credits are one potential mechanism to deliver environmental goods at scale, with markets in sustainability credits operational in Australia and under development in the UK. The School of Natural Science and...

  • Business Developer

    3 weeks ago

    Ireland Richmond Marketing Full time

    ABOUT RICHMOND Richmond is Ireland’s leading, trend-spotting premium brand builder. Founded in 1992, Richmond’s philosophy is simple; have great brands in our portfolio & hire great people – Where Great Brands Meet Great People. We are not simply a distributor; we are brand builders who love to challenge the norms, disrupt the status quo and bring...

  • Marketing Manager

    2 weeks ago

    Ireland Hallgruppen Full time

    We are currently looking for a motivated marketing expert with an eye for detail to join the Hallgruppen Ltd. team. As our Marketing Manager, you will have the freedom to experiment, share knowledge, and inspire, while delivering effective marketing that emphasises our brand and gets even more people to notice what we offer. Your ability to work...

  • Assistant Marketing Manager

    2 weeks ago

    Ireland Highvern Trustees Limited Full time

    HIGHVERN, a prominent independent professional services firm, specialises in providing top-tier fiduciary, corporate, and fund administration services to international private capital and commercial sectors. With oversight from the Senior Marketing Manager, the Assistant Marketing Manager will play a pivotal role in executing strategic marketing initiatives...

  • Digital Marketing Manager

    2 weeks ago

    Ireland Onaware Full time

    We are seeking a full-time marketing guru to help us take our company to the next level! We have been operating under the radar for some time now, but we have a wealth of expertise and unique perspectives to share with the world. You will be instrumental in creating compelling content that communicates our mission and values to our target audience. ...

  • Digital Marketing Manager

    2 weeks ago

    Ireland Beauparc Full time

    About the Role Who Are We? Embark on a rewarding journey with Beauparc, a trailblazing environmental services company that stands as a beacon of innovation in waste management and recycling solutions. As a dynamic and forward-thinking force, we are committed to leaving an indelible positive impact on the environment, promoting sustainability, and...

  • Marketing Analytics Manager

    7 days ago

    Ireland eDesk Full time

    We are seeking a seasoned Marketing Analytics Manager who will play a crucial role in harnessing data to drive business growth. This position calls for a balance of technical expertise and strategic thinking, with a focus on leveraging analytics to deliver actionable insights. These insights will play a pivotal role in guiding key areas such as market...

  • Performance Marketing Manager

    1 month ago

    Ireland andweekly GmbH Full time

    Performance Marketing Manager (Permanent Position/Remote) Are Paid Search and Paid Social for B2B Your Expertise? Then You’ve Come to the Right Place. The Job at a Glance As a Performance Marketing Manager at andweekly, you will develop and implement campaigns to build awareness and generate leads with Google Ads and LinkedIn Ads. You will embrace our...

  • Business Development Manager

    2 weeks ago

    Ireland CPL Healthcare Full time

    Business Development Executive Macro Mobility & Print Solutions Company Profile: Macro Evolution Services Limited a DCC company was established in 2018 to provide a range of support services to the reseller and vendor channels. Partnering closely with Exertis distribution, we provide white label technical and support services to enable partners to expand...

  • Internal Communications

    2 days ago

    Ireland Primark Stores Limited Full time

    Internal Communications & Engagement Channel Manager In this role you will be responsible for devising, executing and embedding an effective and impactful internal communications & engagement channel strategy, using data-led insights to engage & excite our 80,000+ colleagues across 16 global markets (and growing)! What You’ll Get The world is changing...

  • Project Manager

    2 weeks ago

    Ireland Wills Bros Ltd. Full time

    Based on a large Civil Engineering project in Dublin City. Description: Wills Bros have an opening for a Project Manager on a large Civil Engineering project in Dublin City. As our successful candidate you will be competent in the following areas: A third level qualification in Engineering or similar A minimum of 2 years+ experience in Project Manager...

  • Project Manager

    2 weeks ago

    Ireland Wills Bros Ltd. Full time

    Based on a large Civil Engineering project in Dublin City. Description: Wills Bros have an opening for a Project Manager on a large Civil Engineering project in Dublin City. As our successful candidate you will be competent in the following areas: A third level qualification in Engineering or similar A minimum of 2 years+ experience in Project Manager...