Product Marketing Manager

2 weeks ago

Kilkenny, Ireland Grouper Technology Limited Full time

Overview The Scoop on the Role: Are you a wordsmith with a knack for storytelling? Join us at Grouper as a Product Marketing Consultant and play a pivotal role in shaping our product narrative. We're seeking someone with a keen eye for detail, an insatiable curiosity, and the ability to convey the "why" behind our products. Experience in GRC and HRIS SaaS products is highly desirable. What We're Looking For Check out what you will be upto in this role: - Product Insight: Develop a deep understanding of our products, buyers, users, competition, and target markets. - Compelling Communication: Craft persuasive and differentiated communications that showcase our technical capabilities and value proposition. This includes sales collateral (presentations, product data sheets, solutions guide) and marketing collateral (blog posts, whitepapers, thought leadership). - Content Strategy: Lead and contribute to the technical content strategy, determining the best format and channel for content across different audiences based on customer insights and the buyer's journey. - SEO Optimization: Collaborate with the Marketing Manager to optimize website and content for search (SEO). - Brand Voice: Contribute to defining the style and tone-of-voice for Grouper. - Stakeholder Management: Liaise with stakeholders such as the CMO, CPO, CPI, and CCO (marketing, sales, and product) to ensure alignment and effectiveness of marketing efforts. The Perfect Match Discover what it takes to be the hero of our story Are you ready to be our financial superhero? Check out the qualities we're looking for: - Experience: - 8+ years of marketing technical writing for enterprise software products, ideally in privacy, data governance, big data, and/or Cloud. - Qualities: - Independent, self-starter who takes ownership over projects and drives them to completion. - Balanced thinker between analysis, technical, and conversational. - Strong organisational skills and the ability to manage multiple projects simultaneously in a fast-paced environment. - Skills: - Excellent written communication skills that build technical reader credibility and exude prospect/customer empathy, including different tones-of-voice and styles, from blogs to whitepapers. - Expertise connecting business value back to technical capabilities. - Experience in GRC and HRIS SaaS products (Ideal) - Detail-oriented with strong intellectual curiosity - Excellent written and verbal communication skills - Ability to manage stakeholders effectively - Familiarity with SEO best practices Meet Grouper We are our customers' trusted partner in the exciting world of safeguarding data, strengthening cybersecurity, and strategic consulting. We lead the way in ensuring data integrity, securing information, and navigating regulatory compliance with confidence. With a blend of technical expertise and clever thinking, we redefine GRC and IT strategies, empowering organisations to shine. From wielding cyber-superpowers to mastering security frameworks like ISO 27001:2013 and NIST, we're certified wizards ready to chart a course to success, strengthen defenses, and turn challenges into opportunities to excel. So whether our customers are battling cyber dragons or navigating the tumultuous seas of change, Gruper is their trusted ally on the journey to greatness. Join Grouper If you're ready to embark on a journey of creativity and impact, apply now and be part of our dynamic team #J-18808-Ljbffr

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