Athletics - Athletics Marketing Coordinator

5151 Park Ave, Fairfield, CT 06825, USA
Job Description Posted Friday, August 8, 2025 at 4:00 AM | Expired Friday, August 22, 2025 at 3:59 AM
As the second-largest Catholic university in New England, and one of the fastest-growing private doctoral institutions in the U.S., Sacred Heart University is a national leader in shaping higher education for the 21st century. SHU offers more than 100 undergraduate, graduate and doctoral programs on its Fairfield, Conn., campus. Sacred Heart also has a campus in Dingle, Ireland, and offers online programs. More than 10,000 students attend the University’s eight colleges and schools: College of Arts & Sciences; School of Communication, Media & the Arts; School of Social Work; School of Computer Science & Engineering; College of Health Professions; the Isabelle Farrington College of Education & Human Development; the Jack Welch College of Business & Technology and the Dr. Susan L. Davis, R.N., & Richard J. Henley College of Nursing. Sacred Heart, a Laudato Si’ campus, stands out from other Catholic institutions as it was established and led by laity. The contemporary Catholic university is rooted in the rich Catholic intellectual tradition and the liberal arts, and at the same time cultivates students to be forward thinkers who enact change—in their own lives, professions and in their communities. The Princeton Review includes SHU in its Best 390 Colleges: 2025 Edition , and Best Business Schools: 2024 Edition . Sacred Heart is home to the award-winning, NPR-affiliate station, WSHU Public Radio, a Division I athletics program, and an impressive performing arts program that includes choir, band, dance, and theatre. www.sacredheart.edu
Only applications submitted through the official Careers at SHU site will be accepted for employment consideration. If you are viewing this job advertisement through a different site, please visit Careers at SHU to submit a formal application.
Qualified candidates are invited to submit a complete application and resume via our online application system. A cover letter or statement of interest is also preferred for all staff positions.
Sacred Heart University complies with all federal and state employment laws and regulations. Applicants must be lawfully authorized to work for any employer in the United States. We are unable to sponsor or take over sponsorship of an employment Visa for this position.
Position Summary
Help lead departmental efforts for marketing initiatives for the Sacred Heart varsity athletic programs. This person will be the main driver in creating and managing marketing and promotional campaigns and associated budgets designed to increase home game attendance and ticket sales.
Oversee the design of effective internal and external marketing and advertising initiatives to increase attendance and revenue.
Develop student team (interns or work study) to help cover all events.
Develop and implement new strategies to engage fans at SHU games and events.
Identify and develop business partnerships between community groups, university departments, alumni, and other organizations to aid SHU Athletics marketing and sales efforts.
Coordinate with the athletic communications staff to execute social/digital media campaigns to heighten the program's brand and increase awareness and ticket sales.
Oversee production and design of promotional items.
Coordinate with corporate sponsorship partners on the fulfillment of assets and activations that will enhance the fan experience.
Implement and execute game day themes to increase revenue, fan engagement, and attendance.
Other duties as assigned.
Knowledge, Skills, Abilities & Other Attributes
Master's degree and/or bachelor's degree with related experience in marketing or similar field
Significance experience working in marketing and promotions environment
Experience developing written marketing and promotions plans and coordinating special events
Knowledge of Microsoft Office and similar computer programs
Strong written and oral communication skills
Proficiency in photoshop preferred
This job posting provides an overview of the role's general nature and expected tasks. It is not meant to be a comprehensive list of all duties performed. The university reserves the right to modify or reassign job responsibilities at any time. This posting description does not constitute an employment contract, either explicit or implied.

Sacred Heart University is a space that respects and embraces differences, recognizes the unique contributions that individuals can make, and creates a community that maximizes the potential of all faculty and staff. As an equal opportunity employer, we encourage applications from qualified candidates who reflect the wider world in which we live.

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