Digital Performance Manager

Position Description ESB wishes to recruit a Digital Performance Manager reporting to the Advertising Manager, in the Marketing and Customer Insights Team at Electric Ireland. As a Digital Performance Manager, you will play a pivotal role in driving digital growth across all channels for specific products and services. Your responsibilities will include developing and implementing effective digital marketing and e-commerce strategies, overseeing market-specific initiatives, and managing and optimising always-on programs. You will focus on increasing revenue and share of search, collaborating with stakeholders across various business units, and utilising data-driven insights to make informed decisions. Additionally, you will be responsible for managing a substantial budget and driving sales to achieve key business objectives. Your strategic approach will ensure consistent and impactful digital performance, contributing to the overall success of the organisation. Key Responsibilities Digital Performance: Driving digital growth across all channels (search, social, and display) by managing and implementing digital marketing strategies. Responsible for increasing digital share and optimising channel-specific performance. Developing and implementing a comprehensive Digital Marketing Always on Plan: Create and execute a comprehensive Always On plan that aligns demand-driven activities with relevant tactical campaigns. This includes setting clear objectives, identifying target audiences, and selecting the most effective channels and tactics. Ongoing Campaign Management and Optimisation: Continuously manage and optimize digital marketing campaigns, AB testing, recommending ways to improve performance in achieving market-specific KPIs. Set specific budgets, provide forecasts. Stakeholder Management: Collaborate with internal stakeholders including Sales team, Analytics, Marketing Managers, Loyalty, CRM (Customer Relationship Manager), and Product to develop a market-specific roadmap aimed at achieving yearly KPIs. Manage external stakeholder relationships including agency partners and industry bodies. Data-Driven Marketing: Ensure all marketing activities are accurately monitored and measured using available analytics tools. Google Analytics / CM360/ META Manager and DV360 Dashboards for campaign reporting purposes. Collaborate with channel specialists to effectively allocate budgets across different digital channels and maximise ROI. Developing Creatives: Managing the development of advertisements across various platforms, including social media and display channels, in collaboration with creative agencies. Budget Management: Manage a substantial digital performance budget. Reporting: Produce monthly and quarterly digital performance reports and present them back to stakeholders. Provide regular cross-channel reports and insights to internal stakeholders in Management and Marketing. Experience and Qualifications Essential Digital Marketing Qualification. Minimum 3+ years of related work experience in digital marketing. Experience in using Advertising Technology such as SA360, Google Ad Platforms, Google Analytics, Performance Max, TikTok, META. Experience managing paid search, preferably in eCommerce. Demonstrated experience in executing SEO (Search Engine Optimisation) on-page optimisation strategies. Conversion tracking experience including GTM (Google Tag Manager), remarketing and targeting strategy development. Experience working with 1st party and 3rd party data to derive consumer insights and understanding of how these data points can be utilized via digital media to improve media efficiency. Incorporating new industry KPIs on an ongoing basis including Share of Search. Well organised, analytical and can handle multiple ad-hoc requests simultaneously. Excellent communication skills. Desirable Foundation in marketing and brand experience. Excellent understanding of all marketing channels. A keen sense for and familiarity with UX and visual design. Social media knowledge. Location This position will be based in Swift Square, Santry, Dublin 9. ESB is committed to smart working - combining digital tools with a culture of trust and empowerment to enable flexible ways of working. The successful candidate may work flexibly within their jurisdiction with attendance at the workplace for in-person collaboration on at least two anchor day per week. All smart working arrangements are subject to manager approval and ongoing review, based on the operational requirements of the role, the team, and the individual. Reporting To Advertising Manager Why Work with Us? Opportunity to lead Ireland's transition tonet zero carbon future Progressive, hybrid working model Career developmentthrough mentoring andtraining Corporate Social Responsibility Opportunities Sports and Social Clubs Networking opportunities Credit Union Generous Pension Access to staff well-being programmes Generous parental leave entitlements Strong values-based and inclusive culture Strong commitment to diversity, equity and inclusion Great team environment working to our Core Values: Courageous, Caring, Driven and Trusted Salary €48,000 - €56,500 per annum, depending on experience Closing Date 9th April 2025 Your application will be held in reserve for 6 months should you be suitable for the role. .buttontext4ebea33125a0ecd0 a{ border: 1px solid transparent; } .buttontext4ebea33125a0ecd0 a:focus{ border: 1px dashed #009DE0 important; outline: none important; } Inclusion and Diversity Statement ESB is committed to being an equal opportunities employer. We welcome applications from all sections of society and ensure that no one is discriminated against on the grounds of race, religion or belief, ethnicity or nationality, disability, age, citizenship, marital status, domestic or civil partnership status, sexual orientation or gender identity, or any other basis as protected by law. Applicants who anticipate requiring assistance or reasonable accommodations for any part of the application or interview process may contact, in confidence, . About ESB Join us in our mission to achieve a net-zero electricity system by 2040. ESB is Ireland's leading energy utility, with activities spanning electricity generation, transmission and distribution, energy supply, energy services and international consultancy. Operating in Ireland, Northern Ireland and Great Britain, we invest over €1 billion each year to deliver a new energy future based on reliable, affordable zero-carbon electricity. Our inclusive culture fosters innovation and connection among our 9,000 employees. At ESB, we support you to be your best so that you can truly make a difference. To be considered for this role you will be redirected to and must complete the application process on our careers page. To start the process click the Continue to Application or Login/Register to apply button below.