Senior Marketing Executive

Senior Marketing Executive

At Osborne we are currently recruiting for a Senior Marketing Executive to join a leading organisation within the financial services sector based in Dublin.
As Senior Marketing Executive you will be fully hands-on, responsible for creating, building, and delivering campaigns across New Business and Conversion from start to finish.
This includes writing copy, building emails and SMS, configuring automations, segmenting audiences, liaising with design, and monitoring performance.  You will be fully accountability for end-to-end campaign delivery, ensuring all activity drives measurable business results.

For You:



Permanent role


Mostly remote – few days into Sandyford office per month


Salary €40-50k


10% Bonus


Annual 20 – 24 days


Great staff sports & social events.


Healthcare


Pension


Mobile phone plan




Responsibilities:



End-to-end ownership of multi-channel campaigns: plan, build and deliver email and SMS campaigns that drive Quote Completion, New Business and Newsletter engagement


Hands-on creation: write campaign copy, configure emails and SMS, set up automations and build audience segments


Collaborate with design and brand teams to produce assets that align with brand guidelines and campaign objectives


Continuous optimisation through AB testing: you will be expected to develop and own testing roadmaps, implement structured AB tests across campaigns, analyse results and apply insights to continually improve targeting, messaging and customer journeys


Launch, monitor and refine campaigns on an ongoing basis, proactively identifying opportunities to improve performance


Analyse and report on campaign results, tracking KPIs and delivering actionable insights for continuous improvement


Ensure CRM activity is aligned with business goals, working closely with Brand, Sales, Data and IT teams


Represent CRM in wider projects, ensuring campaigns meet business needs and are delivered to the highest standard




Requirements:



Minimum 2 years’ experience in CRM, with proven ability to independently plan, build and execute campaigns across email and SMS


Strong hands-on experience in campaign execution: copywriting, segmentation, automation setup, creative liaison, testing, deployment and post-campaign analysis


Experience using Xtremepush or similar CRM platforms is highly desirable


Comfortable using Tableau or Power BI reports to read data, interpret trends and derive actionable insights to present to the CRM Manager (report building is not required)


Strong understanding of CRM systems, customer journeys and data-led marketing


Highly organised, detail-oriented and able to manage multiple campaigns simultaneously


Proactive, commercially minded and confident in taking full ownership of campaigns end-to-end


Excellent written and verbal communication skills, able to work cross-functionally and provide clear feedback


Analytical mindset with the ability to translate campaign data into actionable insights for optimisation




For more information, please apply through the link provided for the attention of Shane Hanrahan or call Osborne Recruitment on 01 525 2457.
If you are interested in finding out more about the above role and would like to be considered for this or other suitable roles that we may have available for your skill set – please attach your CV via the link provided. Please submit your updated CV in Word Format.
If you are living in Ireland and hold a VALID WORK PERMIT, we would love to hear from you, if however, you do not hold a valid work permit unfortunately we will not be in a position to assist you with your job search. 
Osborne are proud to be an Equal Opportunity Employer.

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