![2k](https://media.trabajo.org/img/noimg.jpg)
▷ [Urgent Search] Lifecycle Marketing Manager
1 week ago
Job Title: Lifecycle Marketing Manager
Location: Dublin, Ireland
Department: Player Connections
Reports to: Director of Lifecycle Marketing
Who We Are:
Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, and HB Studios. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.
Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers and doers, are the professional publishing stewards of our growing library of critically-acclaimed franchises such as NBA 2K, Battleborn, BioShock, Borderlands, The Darkness, Mafia, Sid Meier’s Civilization, WWE 2K, and XCOM.
At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work We are dedicated to diversity and inclusion, and want our community of candidates to reflect this commitment. We encourage all qualified applicants to explore our global positions.
2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).
Overview:
As a Lifecycle Marketing Manager at 2K, you will play a key role in driving player-centric marketing strategies that enhance engagement, retention, and lifetime value (LTV). Working closely with cross-functional teams, you’ll help develop and execute data-driven propositions that cultivate lasting relationships with our players. You’ll leverage insights from our players and game data to optimize every stage of the player journey, from acquisition to long-term loyalty. We’re looking for someone who thrives in a collaborative environment, is passionate and curious about gaming, and has a deep understanding of how to nurture and grow a player base in the ever-evolving gaming landscape.
What you will do:
Strategy & Planning:
- Work closely with individual Business Units (BUs) early in the planning process to integrate lifecycle marketing strategies that enhance player engagement and retention.
- Contribute to the development and refinement of player journey maps for different segments, ensuring that all touchpoints are optimized to drive engagement, retention, and LTV
- Support lifecycle propositions by assisting in creating and maintaining executions calendar, ensuring that all content and initiatives are aligned across business, brand and player.
- Work with cross-functional teams to identify gaps in existing tools and processes, providing input to enhance efficiency and the overall player experience.
- Help drive continuous improvement. Actively contribute to the development of internal processes and best practices for lifecycle marketing, supporting the team's efforts to innovate and refine marketing tactics.
Execution
- Manage the day-to-day execution of lifecycle marketing programs, ensuring they align with broader strategy goals and deliver measurable impact on player engagement, retention, and LTV
- Own and optimize "Always On" triggered player journeys that foster continuous engagement and retention, working in close partnership with Owned Channels to execute seamlessly across touchpoints.
- Collaborate across teams to test and implement new, innovative approaches that elevate the player experience and drive measurable results.
- Collaborate with the team to support the adoption and execution of lifecycle marketing best practices, ensuring alignment across channels and executions.
Testing & Reporting
- Continuously monitor, analyze, and report on the performance of lifecycle programs, presenting insights on performance and suggesting ways to improve the player experience.
- Support cross-functional learning agendas and testing plans that drive toward shared outcomes across teams.
- Assist in planning and executing tests and experiments to continuously optimize player journeys and maximize business impact.
- Partner with cross-functional teams to ensure data insights are properly interpreted and translated into actionable recommendations for optimization and player experience enhancements.
What will make you a great fit:
- 4-6 years of experience in lifecycle or cohort based marketing preferably within games or digital entertainment.
- A passion for working with data to inform marketing strategies and a strong understanding of key lifecycle metrics (e.g., engagement, retention & LTV)
- Proven ability to work closely across teams to execute integrated marketing strategies.
- Ability to communicate effectively across teams and present data and insights clearly to stakeholders.
- Ability to think strategically and creatively to solve player engagement and retention challenges.
- Ability to tackle ambiguous problems with a scrappy, resourceful approach and comfort with uncertainty.
- Strong organizational skills and experience managing multiple projects simultaneously, with a keen attention to detail.
- Passion for games, or experience working in the gaming industry (preferred).
- A deep understanding of gaming behaviors and player motivations, with a focus on providing exceptional player experiences at every stage of the lifecycle. (preferred)
As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform their essential job functions, and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation.
Please note that 2K Games and its studios never use instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts.
#LI-Onsite
#LI-Hybrid
#J-18808-Ljbffr
-
Marketing Open Day- Marketing Managers
4 days ago
Dublin, Ireland Morgan McKinley Full timeAbout The Job: The Marketing Desk at Morgan McKinley are delighted to be hosting an Open Day for Marketing Managers, Digital Marketing Managers and Event Marketing Managers on Wednesday, 19th of February 2025. This is a great opportunity for any Marketing Managers who are on the job search and looking for a new role in 2025! Candidates who attend our open...
-
Urgent Search: Analytical Strategy
3 weeks ago
Dublin, Ireland Next Generation Recruitment Full timeAnalytical Strategy & Lifecycle Scientist I'm working on behalf of a leading BioPharma client seeking a highly motivated Analytical Strategy & Lifecycle Scientist for a 12-month contract role. This is a fantastic opportunity to contribute to key regulatory submissions, support analytical control strategies, and drive continuous improvement initiatives in a...
-
Audit Manager
3 weeks ago
Dublin, Ireland Verde Search Full timeRole | Audit Manager Company | Globally recognised Accounting Firm Size | 300 across Ireland, 200+ in Dublin Focus| Leisure / Tech / Retail / Manufacturing sectors Tech | CaseWare Based | South Central Dublin Hybrid | 2-3 days a week in-office Offer | Attractive base salary + Bonus + Pension + Health + Partner Path Verde Search are partnering with a growing...
-
▷ Urgent: Senior Digital Marketing Manager
3 weeks ago
Dublin, Ireland Cubic Telecom Full timeDescription Cubic delivers advanced software-defined vehicle solutions in 190 countries and regions. Working with the world's leading automotive OEMs such as Audi, Porsche, Volkswagen, Skoda, Honda and GM, we connect millions of vehicles globally and enable 1 billion internet data transmissions daily. As a critical position in Cubic’s marketing team, the...
-
Project Manager
2 weeks ago
Dublin, Ireland Design Build Search Full timeDesign Build Search is seeking aProject Manager on behalf of our client based in Dublin 12. This role is best suited to an individual with experience in fit out construction. Our client has been serving the Irish retail sector for over 70 years. They have established a reputation for being the market leader in full turnkey retail installations. This is an...
-
Dublin, Ireland Richmond Marketing Full timeThe On–Premise Trade Marketing Manager (OPTMM) is a national role (Ireland of Ireland) that focuses on the development, implementation, and cultivation of the Red Bull brand image as well as increasing the Red Bull share of mind and consumption in the On-Premise environment. The OPTMM is a strong collaborator, interfacing with all the key stakeholders to...
-
Tax Assistant Manager
3 weeks ago
Dublin, Ireland Verde Search Full timeRole| Tax Assistant Manager Company| Highly respected specialist Irish Tax firm Size| 45 staff in Dublin (and growing) Areas| High profile business leaders, HNWI and their associated companies Based| Dublin 4 Hybrid| 2-3 days a week in-office Offer| €60k - €70k base salary + Bonus (up to 10%) + Salary review in 6 months ---- Verde Search are partnering...
-
Dublin, Ireland Adecco Ireland Full timeSenior Python Developer Contract Dublin 6-18 Months. My client a global leader in their respected market is in urgent need of a talented and experienced Senior Python Developer to join them on a contract basis for 6 months rolling up to 18-24 months in Continuation. The role offers the opportunity for involvement throughout the software development...
-
[Urgent Search] Contract Manager
3 weeks ago
Dublin, Ireland Design Build Search Full timeDesign Build Search are working with a leading mechanical engineering contractor operating across Ireland. They are currently recruiting for a Contracts Manager to join our team and provide leadership and direction on all projects managed. Responsibilities: Responsible for driving operations and budget through successful leadership, organisation plans,...
-
Demand Generation, Marketing Manager
2 weeks ago
Dublin, Ireland Servicenow Full timeCompany Description It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500. Our intelligent cloud-based...
-
Dublin, Ireland GKR Search & Selection Full timeAircraft Leasing Technical Analyst - Dublin, Ireland My client is a major aircraft leasing firm which is recruiting for a Technical Analyst with aircraft leasing experience. Reporting directly to the CTO, this is a great opportunity to join a high-profile lessor. Responsibilities: Develop tools for forecasting maintenance events and cash flows. Create...
-
▷ [Urgent Search] Market Manager
3 weeks ago
Dublin, Ireland HOMESTEAD PROPERTY MANAGEMENT SERVI Full timeIf you need assistance during the recruiting process due to a disability, please reach out to our Recruiting Accommodations Team through the Accommodation Request form. This form is used only by individuals with disabilities who require assistance or adjustments in applying and interviewing for a job. This form is not for inquiring about a position or the...
-
Dublin, Ireland DocuSign, Inc. Full timeCompany Overview Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now,...
-
Dublin South, Ireland Morgan McKinley Full timeJob Title: Paid Media and Performance Marketing Specialist A fantastic opportunity for a robust and innovative Paid Media Specialist to join a fintech organisation based in Dublin South. Providing a fast-paced and dynamic environment for a performance-led individual to contribute to the success of the organisations paid media platforms, as well as the...
-
Urgent Search: Urgent Requirement
3 weeks ago
Dublin, Ireland Lex Consultancy Ltd Full timeWe are urgently seeking temporary Customer Service staff for a period oftwo - three months in Dublin 2. This role will involve taking calls from members of the public, answering basic queries and noting details for further calls for more complex issues. Fully onsite role - Dublin 2 Working hours - 9am - 5pm Start date - First week of Februaru End date -April...
-
▷ Urgent Search: Brand Marketing Manager
1 week ago
Dublin, Ireland Cpl Healthcare Full timeBrand Marketing Manager 12 Month Contract - North Dublin Cpl Marketing are recruiting for a Marketing Manager with a pharmaceutical company on a 12-month contract with a view to extension in North Dublin. This dynamic role focuses on executing marketing strategies, spearheading product launches, and optimizing cross-functional collaboration to deliver...
-
Growth Marketing Manager
3 weeks ago
Dublin, Ireland Themis Solutions Inc. Full timeFounded in Vancouver, Canada in 2008, Clio is the global leader in legal technology, and the first legal practice management unicorn. While the majority of Clio’s growth to date has been in North America, a key focus for Clio’s next stage of growth will come from international markets. Today, Clio has customers in over 100 countries. Clio has had an...
-
▷ Urgent Search: Digital Marketing Manager
2 weeks ago
Dublin, Ireland C&C Group Plc Full timeC&C Group plc is a premium drinks company which owns, manufactures, markets and distributes a unique portfolio of beer and cider brands in its home markets and across the globe. You probably know us best from brands like Bulmers, Magners and Tennent’s. About the Role The Digital Marketing Manager will join the group-wide brand marketing communications...
-
Dublin, Ireland Nitro Full timePerformance Marketing Manager – Paid Social A global SaaS leader for seamless digital document workflows, Nitro offers a suite of solutions for PDF, eSigning, identity verification and analytics supported by a best-in-class customer success and change management team. With more than 3 million licensed users and 13,000+ business customers across 157...
-
Digital Marketing Assistant
3 weeks ago
Dublin, Ireland NPP Group Full timeNPP is seeking to hire a creative and ambitious digital marketing assistant to join the company. Reporting to the Senior Marketing Manager you will assist in the implementation of the groups marketing strategy in variety of ways including content creation, website management, social media management and advertising. While the primary focus is on digital...