Digital Insights and Performance Manager

Job Description The Digital team at An Post is undergoing a bold transformation-moving beyond traditional web delivery to an AI-enabled, app-first future. Reporting to the Head of Digital Performance, this role sits at the heart of a team that has delivered measurable impact across customer experience, digital engagement and commercial performance. The Digital Insights & Performance Manager will play a pivotal role in shaping how we understand and optimise these journeys, turning data into decisions and decisions into better outcomes for our customers This role fuels digital acceleration and transforms customer experience by unlocking the power of digital intelligence and embedding performance tools that empower the An Post Digital team to deliver at scale Responsibilities The principal responsibilities associated with this role include, but are not limited to the following: Manage the insights strategy for An Post to drive higher levels of digital performance and digital acceleration. Lead, develop & execute the digital analytics strategy and requirements for the business, evangelising data analytics across marketing and product teams. Manage the development of comprehensive Key Performance Indicators (KPI) and Objectives & Key Results (OKR) reporting frameworks to identify and capitalise on opportunities within customer journeys. Develop AI agent-driven and CoPilot reporting interfaces for Marketing, Product and CX teams. Oversee the digital performance tech stack, ensuring alignment with strategic goals and future scalability. Enable self-service access to insights tools across teams. Utilise digital analytics tools to conduct analysis and generate recommendations for optimising website conversion rates and enhancing customer experience. Support a data-driven approach to UX/UI reviews and updates, ensuring that decisions are based on robust analytics and user insights Support the evolution of the Google Analytics (GA4) ecosystem and its integration with enterprise tools. Contribute to the enablement of self-service insight tools across teams. Assist the analytics agency in agile ways of working, for tag management and insights gathering, and find ways to improve operational efficiency Contribute to continuous improvements for data and insights, ensuring the application of new and emerging technologies Provide additional oversight on the analytics setup and reporting on key digital transformation projects along with assessing the performance of key digital transformation projects Demonstrate An Post Values and behaviours in day to day work and interactions. Qualifications Degree in Digital/Marketing/Ecommerce/Information Systems with minimum 4+ years of experience in a digital/ecommerce analytics and insights role Expert in web analytics tools (GA4, BigQuery, Google Tag Manager) and session replay software (e.g Clarity,Glassbox or equivalent). Experience with customer journey mapping, CRO, and UX optimisation. Experience with data visualisation tools (e.g., Microsoft PowerBI, Looker Studio etc.) and experimentation platforms. Familiarity with operational data stores and AI-driven reporting tools is a plus. Strong stakeholder management, communication skills and project management skills Empathy for internal users and external customers. Critical Competencies (The following competencies are critical to the delivery of results and/or to superior performance in this role) Problem Solving & Analysis Strategic focus Initiative Influencing & gaining commitment Technical/Professional Knowledge Candidature Applications are encouraged from serving employees, who have successfully completed the Company's probationary/trial period and who feel they have the necessary skills and experience for this position and who are currently performing roles up to and including but not exceeding CM1 roles and pay range. Applicants must follow the standard Company rules and regulations regarding conduct, performance and attendance. Salary The salary for this position is based on the CM1 pay range (median €79,269). The usual starting pay and promotion rules apply for those being promoted: that is the higher of either (i) 80% of the median €63,415 or (ii) the total of existing pay plus any productivity allowance, plus 5% of basic pay. Selection Intending applicants should note that reviewing/shortlisting of applicants will be in accordance with the recruitment and selection criteria stated above. Satisfactory evidence of being able to fulfil the requirements of the job and meet the personal profile criteria set out in this notice is essential and must be clearly demonstrated in the application. The selection process may entail appropriate testing to assist in evaluating the suitability of candidates for the job and a competitive interview. Applications will be reviewed in the first instance by a Selection Board to decide on the candidates to be invited to the next stage of the selection process. Taking into account the CV and other supporting material together with the results of the tests and interview, an interview board report will be compiled and recommendations made on each applicant. Our Learning and Development Team run CV writing and interviewee skills courses from time to time. Forms for all courses are available via the Learning & Development section on the An Post Intranet . Appointment There will be a six-month probationary period and process in place for the individual appointed to this position. Should a successful candidate fail to achieve the standards expected at any stage during the probationary period, there will be early, effective intervention designed to enable them to reach and maintain acceptable standards of performance. However, should they fail to reach and maintain these standards following this intervention; they will revert to their previous grading/position and to the salary point they would have reached if they had continued in that grade, provided the record of service during their period in the position now advertised was satisfactory from the point of view of conduct. At An Post we appreciate the value that diversity brings and believe our workforce should be reflective of the customers and communities we serve. That is why we actively welcome applications from people from all backgrounds, and do not discriminate based on gender, age, race, religion, marital status, sexual orientation, disability, membership of the Travelling community, or family status. An Post is committed to having an inclusive workplace where every employee feels they belong. If you require accommodations to be made during the recruitment process, or have questions relating to accessibility, please email . To be considered for this role you will be redirected to and must complete the application process on our careers page. To start the process, click the Apply button below to Login/Register.