Director EMEA Demand Generation

2 weeks ago


Dublin, Ireland Salesforce Full time

Director EMEA Demand Generation

Apply remote type Office - Flexible locations Ireland - Dublin time type Full time posted on Posted 6 Days Ago time left to apply End Date: January 31, 2025 (30+ days left to apply) job requisition id JR274641

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

About Salesforce

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.

Slack is seeking a Director of Demand Generation to join our dynamic EMEA Marketing team. This role, based in Dublin, offers a unique opportunity to lead and drive the EMEA Demand Generation team encompassing campaign orchestration, campaign management, content, messaging, email, digital and webinar functions. This is a critical role that requires strong partnerships with cross-functional teams to accelerate adoption of Slack by customers of all sizes, deliver pipeline and revenue growth. The ideal candidate to join our growing team is a data driven, strategic, experienced marketer and business leader. The Director, Demand Generation will help us scale our demand generation function at pace with our rapidly growing EMEA audience and educate the world about what’s possible with Slack.

Responsibilities:

- Develop and lead the regional EMEA demand generation team, inspire and mentor a team of functional specialist professionals and help them grow their careers within Slack.

- Deliver marketing pipeline to meet annual goals, achieve key performance indicators for the business across pipeline creation, maturation and ACV conversion, with a strong focus on marketing ROI.

- Lead all demand generation channels, determine the tactical mix between integrated campaigns, digital advertising, SEO, webinars, nurtures and social.

- Engage with our web team to ensure that inbound traffic converts to leads.

- Set program goals, analyse demand generation performance, draw insights and present results to facilitate data driven decisions.

- Improve operational processes and reporting related to demand generation programs to measure effectiveness, performance and ROI of marketing spend.

- Maintain a feedback loop between sales and marketing to optimise lead generation campaigns and identify opportunities for pipeline acceleration and sales conversions.

- Evaluate, select and manage outside vendors that contribute to demand creation programs, monitor existing and developing technologies to help Slack in demand generation efforts.

- Build, manage and maintain Senior level stakeholder relationships across regional marketing, web, corporate marketing functions to ensure that cross-functional coordination is seamless.

Requirements:

- 10 - 15 years Marketing experience, preferably in a B2B SaaS technology company.

- Experienced at building out a scalable demand generation function that drives predictable pipeline activity.

- Expert at developing, executing and measuring innovative and results-focused demand generation programs and campaigns across multiple channels.

- Established reputation for driving both strategy and holding team members accountable for great execution.

- Demonstrated analytical experience, specifically around program measurement and ROI and program execution skills.

- Track record of partnering with a HQ central team to contribute to global demand generation strategy as the EMEA regional lead.

- Excellent communication, presentation, prioritisation skills.

- Highly motivated, detail oriented and a self starter with vision.

- Passionate about Slack and the problem we are solving.

If you require assistance due to a disability applying for open positions please submit a request via this Accommodations Request Form.

At Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more.

Salesforce is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Salesforce does not accept unsolicited headhunter and agency resumes. Salesforce will not pay any third-party agency or company that does not have a signed agreement with Salesforce.

Salesforce welcomes all.

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